Harnham
SEARCH
Shortlist

SENIOR WEB ANALYST (m/f/d)

Munich, Bayern
€65000 - €70000 per annum
Apply Save job

SENIOR WEB ANALYST (m/f/d)

MÜNCHEN

65.000 € - 70.000€

DEINE AUFGABEN

  • Als Web Analyst bist du ein unerlässliches Teammitglied welches bei der Entwicklung von digitalen Produkten beiträgt
  • Durch die Zusammenarbeit mit UX Designern und Developern stellst du eine herausragende Kundenzufriedenheit sicher
  • Durchführung von komplexen Analysen und die Ableitung von Handlungsempfehlungen
  • Du identifizierst Probleme in der Datenqualität und findest heraus, wie der Tracking Code verbessert werden kann
  • Erstellung von Hypothesen und Testkonzepten zur Erhöhung der Onsite-Conversion
  • Du agierst als Schnittstelle zwischen Marketing, Sales und IT


DAS UNTERNEHMEN

Du wirst Teil eines Versicherungsunternehmens um das bestehende CRM und BI Team zu unterstützen. Du bist maßgeblich daran beteiligt die Digitalisierung voranzutreiben. Hierbei arbeitest du mit Kollegen aus dem Marketing Bereich, aber auch Data Experten aus anderen Teilbereichen zusammen.
ERFAHRUNG & QUALIFIKATION

  • Umfangreiche Kenntnisse in der Digitalen Analyse und Kenntnisse von gängigen Analysetools wie Google Analytics, Adobe Analytics, Webtrekk etc.
  • Mehrjährige Erfahrung im e-commerce/digitalen Umfeld bevorzugt in der Handelsbranche
  • Du kannst Daten und Insights ansprechend darstellen und fühlst dich wohl bei der Präsentation deiner Resultate und Konzepte vor diversen Stakeholdern
  • Ausgezeichnete Deutschkenntnisse in Wort und Schrift
  • Du suchst ständig nach neuen Herausforderungen und innovativen Wegen Probleme zu lösen

DAS ERWARTET DICH

  • Branchengerechte Vergütung mit ansprechenden weiteren Leistungen
  • Die Möglichkeit das Thema Web Analyse im Unternehmen zu etablieren
  • Flexible Arbeitszeit und Homeoffice

SO KANNST DU DICH BEWERBEN

Für mehr Informationen zur Rolle bewirb dich direkt über LinkedIn oder melde dich bei mir!

Apply Save job
Send similar jobs by email
53887/JK
Munich, Bayern
€65000 - €70000 per annum
  1. Permanent
  2. Web Analyst

Similar Jobs

Digital Data Analyst
Salary

£45000 - £65000 per annum

Location

London

Description

As the digital analytics SME, you'll work with data scientists to stitch together disparate data sets to build out and develop more rounded customer views

ADD TO SHORTLIST
SENIOR DIGITAL ANALYST
Salary

€50000 - €60000 per annum

Location

Paris, Île-de-France

Description

We are looking for a passionate Senior Digital Analyst to join this global Ecommerce brand.

ADD TO SHORTLIST
MANAGER WEB ANALYTICS
Salary

€40000 - €50000 per annum

Location

Paris, Île-de-France

Description

Dans le cadre d'une création d'équipe, cette société leader dans le conseil stratégique digital de ses clients recherche son Manager Web Analytics.

ADD TO SHORTLIST
DIGITAL PRODUCT ANALYST
Salary

€45000 - €55000 per annum + + benefits

Location

Paris, Île-de-France

Description

Cette start-up parisienne recherche son Digital Product Analyst pour les accompagner dans leur projets ambitieux de croissance nationale et internationale.

ADD TO SHORTLIST

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

‘Tis The Season Of Data: Black Friday Is Here

‘Tis The Season Of Data: Black Friday Is Here

It’s that time of year again. Decorations are going up, the temperature is dropping daily, and the year’s biggest shopping weekend is upon us.  Black Friday and Cyber Monday may have started stateside, but they’re now a global phenomenon. This year, in the UK alone, shoppers are expended to spend £8.57 billion over the four-day weekend. But, for retailers, this mega-event means more than a cash injection. In the world of Data, insights gained from shopping and spending habits during this period can dictate their product and pricing strategies for the next twelve months.  So what is it, exactly, that we can stand to learn from the Black Friday weekend? THE GHOST OF BLACK FRIDAY PAST There are a few interesting takeaways from 2018’s Black Friday weekend that will likely impact what we see this year.  Firstly, and perhaps unsurprisingly given that it’s a few years since the event has become omnipresent, spending only increased about half as much as initially predicted. There are a number of reasons for this, but cynicism plays a central role. More and more, consumers are viewing Black Friday deals with an element of suspicion and questioning whether the discounts are as good as they’re promoted to be. This, combined with other major annual retail events, such as Amazon’s Prime Day, means that this weekend no longer has the clout it once did.  However, 2018 also saw marketers doing more to stand out against the competition. Many businesses have moved away from traditional in-your-face sales messaging and some are even limiting their Black Friday deals to subscribers and members. By taking this approach, their sales stand out from the mass market and can help maintain a level of exclusivity that could be jeopardised by excessive discounts. In addition to branding, marketers making the most of retargeting saw an even greater uplift in sale. Particularly when it came to the use of apps, those in the UK using retargeting saw a 50% larger revenue uplift than those who didn’t.  So, having reviewed last year’s Data; what should businesses be doing this year in order to stand out? GETTING BLACK FRIDAY-READY WITH DATA Businesses preparing for Black Friday need to take into account a number of considerations involving both Marketing and Pricing. For the latter, Data and Predictive Analytics play a huge role in determining what items should go on sale, and what their price should be.  Far from just being based on gut instinct or word-of-mouth, algorithms derived from Advanced Analytics inform Machine Learning models that determine what should be on sale, and for how much. These take into account not only how many of each discounted product need to be sold to produce the right ROI, but also what prices and sales should be for the rest of the year in order to make the sale financially viable.  In terms of Marketing, Deep Learning techniques can be used to accurately predict Customer Behaviour and purchases. These predictions can then reveal which customers are likely to spend the most over the weekend, and which are likely to make minimal purchases. Marketers can then, in the lead up to Black Friday, target relevant messaging to each audience whether it be “get all you Christmas shopping in our sale” or “treat yourself to a one-off item”. By carefully analysing the Data they have available and reviewing the successes and failures of their Black Friday events, businesses can generate greater customer loyalty and improve their sales year-round. If you’re looking to build out your Marketing Analytics team or take the next step in your career, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

Tamara Olori

Tamara Olori

28. November 2019

News

MARKETING INSIGHT AND THE CUSTOMER FEEDBACK LOOP

Marketing Insight And The Customer Feedback Loop

As the holidays approach, Marketers are focusing more than ever on User Experience (UX). They’re not only looking at what kind of product customers might want or need but how will it look and feel to them? If a product doesn’t have what you need or doesn’t function as appealingly as others, what good is it? Key elements such as aesthetics, usability, and ‘feel’ are integral to the user experience. Because these elements come from such seemingly disparate departments as Marketing and Developers, it’s important to figure out how to come together for the ultimate UX. After all, if today’s buyers buy experiences over tangible products, then ensuring the experience is important to bridging the gap between customers, marketers, and developers. This, when done right, helps to build and retain customer relationships; the foundations upon which business is built. Design User Experience with M&D By bringing marketers and developers (M&D) together, you create the opportunity for innovation. But there are some key elements to consider when designing UX and it follows four stages. Do your research. Identify needs, spending patterns, buying behaviours, and historical data to determine what it is customers desire. Find out what they want or need and give it to them. This is the role of the marketer backed by development.Gather the data. Using multiple touch points across multiple sources and channels, find what works. What product offers usability and determine how design choices can help to create a seamless experience for your customer.Design your idea and create a prototype. Brainstorm your design. What are its product features, user interface, and aesthetics? Does it look user friendly? Would you pick it up off the shelf? Why? What is it about the product that makes you want to have it? What problems can it solve for you?Time to Test it. Is your product user friendly? What are its useful functions? How does it look? Feel? Incorporate feedback to improve its performance, function, or aesthetic. What does your test market say? Would they buy it? Why or why not? Bridging the Gap with collaboration We can forget sometimes, lost in our jargon and our buzzwords, that it’s the customer who we hope will benefit from our product or service. Yet, traditionally, marketers gathered customer preferences and drove sales, while developers designed products based on those preferences. However, the two departments were often siloed and creativity, usability, function, and aesthetics either got overshadowed or underrepresented to varying degrees. Enter customer feedback an integral point of reference for all parties involved. Customers are at the heart of user experience and it’s their feedback which can inform the user experience. What better marketing insights than those straight from the customer? Working with Marketers and Developers, customers provide a crucial component to helping marketers understand market dynamics. On the flip side, customer feedback can help mitigate risk or issues down the road by providing solutions and helping to resolve problems. the impact on Product Development By conducting user experience testing, marketers and developers can determine if a product is a good fit for customer needs. At the same time, they may identify issues to be resolved which can be learned of in real-time for a better user experience once the product is launched. Each has their role to play in designing the user experience and contributing to market insights for more informed business decisions.  These include: Marketers are part of the design experience from conception to inception. They are responsible for gathering the data to identify problem areas, working with Developers to create a product or service to solve a problem, and gathering data from the customer. Do they like this product? Why? What pain points does it serve? And how can it be made better or improved? Developers are the designers. They must take the information the marketers have collected and try to make the product into something functional and aesthetically-pleasing. Though they operate more at the back-end, they too much collaborate with customers to capture issues and solve problems. Developers test the products, making improvements as needed. Each stage a constant in UX design.Customers offer invaluable data and metrics through their feedback and reviews. The insights they contain as the end user about using the product, revealing its challenges, and suggesting room for improvement, make this three-part collaboration the final link in the chain between marketers, developers, and customers when it comes to designing the ultimate user experience. If you’re interested in the relationship between insights and UX, we may have a role for you. Check out our current opportunities or get in touch with one of our expert consultants to learn more. 

Rachel O'Keeffe

Rachel O'Keeffe

21. November 2019

News

Recently Viewed jobs