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Senior Vice President, Marketing Sciences
Los Angeles, CA
A rare and exciting opportunity to join a heritage media and advertising brand, pioneering a newly formed leadership team created to strengthen performance across a key client within the organization where you'll be responsible for overseeing technology, data driven insights and strategic thinking.
ROLE OVERVIEW - SENIOR VICE PRESIDENT, MARKETING SCIENCES
YOUR SKILLS AND EXPERIENCE
SALARY AND BENEFITS
This SVP of Marketing Sciences position comes with an attractive and negotiable compensation package which will be inline with experience and background.
HOW TO APPLY
For more information about the role press "apply now".
SVP, Senior Vice President, VP, Vice President, Marketing Sciences, Digital Analytics, Marketing Analytics, Media Analytics, Stats, Statistical, Google Analytics, DoubleClick, DCM, DBM, Adobe Analytics
US$70000 - US$80000 per year
Los Angeles, California
Do you want to work for one of the largest and most recognized independently owned advertising agencies in the US?
£30000 - £35000 per annum
City of London, London
Do you enjoy working on paid social campaigns for high-profile clients according to high value budgets?
£30000 - £40000 per annum
This media agency is looking for someone with a strong background in paid media to join their growing team.
£35000 - £40000 per annum + benefits
Fab opportunity for an experienced senior PPC executive to join a tech first entertainment platform as a PPC Manager in greater London
£250 - £251 per day
An exciting digital agency leading the way in AI are looking for a PPC Executive
With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.
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We are thrilled to announce the launch of our 2019 UK, US and European Salary Guides. With over 3,000 respondents globally, this year’s guides are our largest and most insightful yet. Looking at your responses, it is overwhelmingly clear that the Data & Analytics industry is continuing to thrive. This has led to an incredibly active market with 77% of respondents in the UK and Europe, and 72% in the US, willing to leave their role for the right opportunity. Salary expectations remain high, although we’re seeing that candidates often expect 2-10% more than they actually achieve when moving between roles. Globally, we’ve also seen a change in the reasons people give for leaving a position, with a lack of career progression overtaking an uncompetitive salary as the main reason for seeking a change. There also remains plenty of room for industry improvement when looking at gender parity; the UK market is only 25% female and this falls to 23% in the US and 21% across the rest of Europe. In addition to our findings, the guides also include insights into a variety of markets and recommendations for both those hiring, and those seeking a new role. You can download your copies of the UK, US and European guides here.
10. June 2019
As the holidays approach, Marketers are focusing more than ever on User Experience (UX). They’re not only looking at what kind of product customers might want or need but how will it look and feel to them? If a product doesn’t have what you need or doesn’t function as appealingly as others, what good is it? Key elements such as aesthetics, usability, and ‘feel’ are integral to the user experience. Because these elements come from such seemingly disparate departments as Marketing and Developers, it’s important to figure out how to come together for the ultimate UX. After all, if today’s buyers buy experiences over tangible products, then ensuring the experience is important to bridging the gap between customers, marketers, and developers. This, when done right, helps to build and retain customer relationships; the foundations upon which business is built. Design User Experience with M&D By bringing marketers and developers (M&D) together, you create the opportunity for innovation. But there are some key elements to consider when designing UX and it follows four stages. Do your research. Identify needs, spending patterns, buying behaviours, and historical data to determine what it is customers desire. Find out what they want or need and give it to them. This is the role of the marketer backed by development.Gather the data. Using multiple touch points across multiple sources and channels, find what works. What product offers usability and determine how design choices can help to create a seamless experience for your customer.Design your idea and create a prototype. Brainstorm your design. What are its product features, user interface, and aesthetics? Does it look user friendly? Would you pick it up off the shelf? Why? What is it about the product that makes you want to have it? What problems can it solve for you?Time to Test it. Is your product user friendly? What are its useful functions? How does it look? Feel? Incorporate feedback to improve its performance, function, or aesthetic. What does your test market say? Would they buy it? Why or why not? Bridging the Gap with collaboration We can forget sometimes, lost in our jargon and our buzzwords, that it’s the customer who we hope will benefit from our product or service. Yet, traditionally, marketers gathered customer preferences and drove sales, while developers designed products based on those preferences. However, the two departments were often siloed and creativity, usability, function, and aesthetics either got overshadowed or underrepresented to varying degrees. Enter customer feedback an integral point of reference for all parties involved. Customers are at the heart of user experience and it’s their feedback which can inform the user experience. What better marketing insights than those straight from the customer? Working with Marketers and Developers, customers provide a crucial component to helping marketers understand market dynamics. On the flip side, customer feedback can help mitigate risk or issues down the road by providing solutions and helping to resolve problems. the impact on Product Development By conducting user experience testing, marketers and developers can determine if a product is a good fit for customer needs. At the same time, they may identify issues to be resolved which can be learned of in real-time for a better user experience once the product is launched. Each has their role to play in designing the user experience and contributing to market insights for more informed business decisions. These include: Marketers are part of the design experience from conception to inception. They are responsible for gathering the data to identify problem areas, working with Developers to create a product or service to solve a problem, and gathering data from the customer. Do they like this product? Why? What pain points does it serve? And how can it be made better or improved? Developers are the designers. They must take the information the marketers have collected and try to make the product into something functional and aesthetically-pleasing. Though they operate more at the back-end, they too much collaborate with customers to capture issues and solve problems. Developers test the products, making improvements as needed. Each stage a constant in UX design.Customers offer invaluable data and metrics through their feedback and reviews. The insights they contain as the end user about using the product, revealing its challenges, and suggesting room for improvement, make this three-part collaboration the final link in the chain between marketers, developers, and customers when it comes to designing the ultimate user experience. If you’re interested in the relationship between insights and UX, we may have a role for you. Check out our current opportunities or get in touch with one of our expert consultants to learn more.
21. November 2019