Senior Vice President, Marketing Analytics

Los Angeles, California
US$250000 - US$300000 per year

Senior Vice President, Marketing Sciences

Los Angeles, CA

A rare and exciting opportunity to join a heritage media and advertising brand, pioneering a newly formed leadership team created to strengthen performance across a key client within the organization where you'll be responsible for overseeing technology, data driven insights and strategic thinking.

ROLE OVERVIEW - SENIOR VICE PRESIDENT, MARKETING SCIENCES

  • Lead efforts to better connect marketing data, engagement, and analytics
  • Work across multiple client teams and agencies to define and deliver on a Marketing Sciences vision
  • Identify, scope, propose, and direct the appropriate application of a multi-agency marketing science and technology service
  • Bring the groups full suite of marketing science, technology services and partnerships to clients, as appropriate.
  • Design and recommend appropriate analytic methodologies, including digital marketing analytics, AI, predictive analytics, descriptive analytics and financial modeling
  • Provide leadership and direction across all reporting and analytical projects
  • Handle the majority of client and vendor communication, developing proposals for new and existing prospects
  • Clearly define priorities to reach goals across multiple projects and multiple agencies

YOUR SKILLS AND EXPERIENCE

  • Proven digital/marketing/media analytics leader with over 15 years experience of leading high performance teams, ideally with experience of working at an agency or management consultancy
  • Expertise in digital marketing analytics, reporting and attribution with knowledge of Adobe Analytics, Google Analytics and DoubleClick
  • Graduate degree in a quantitative subject, preference would be MSc / PhD
  • Excellent knowledge of 1st, 2nd and 3rd party data
  • Strong management skills and proven track record of talent development
  • Strong experience in statistical techniques including predictive modeling, logistic and linear regression, and BSTS modeling

SALARY AND BENEFITS

This SVP of Marketing Sciences position comes with an attractive and negotiable compensation package which will be inline with experience and background.

HOW TO APPLY

For more information about the role press "apply now".

KEYWORDS

SVP, Senior Vice President, VP, Vice President, Marketing Sciences, Digital Analytics, Marketing Analytics, Media Analytics, Stats, Statistical, Google Analytics, DoubleClick, DCM, DBM, Adobe Analytics

Send similar jobs by email
JP/SVPMS
Los Angeles, California
US$250000 - US$300000 per year
  1. Permanent
  2. Media Analyst & Adtech

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With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

The Harnham 2019 Data & Analytics Salary Guide Is Here

We are thrilled to announce the launch of our 2019 UK, US and European Salary Guides. With over 3,000 respondents globally, this year’s guides are our largest and most insightful yet.  Looking at your responses, it is overwhelmingly clear that the Data & Analytics industry is continuing to thrive. This has led to an incredibly active market with 77% of respondents in the UK and Europe, and 72% in the US, willing to leave their role for the right opportunity.  Salary expectations remain high, although we’re seeing that candidates often expect 2-10% more than they actually achieve when moving between roles.  Globally, we’ve also seen a change in the reasons people give for leaving a position, with a lack of career progression overtaking an uncompetitive salary as the main reason for seeking a change.   There also remains plenty of room for industry improvement when looking at gender parity; the UK market is only 25% female and this falls to 23% in the US and 21% across the rest of Europe.  In addition to our findings, the guides also include insights into a variety of markets and recommendations for both those hiring, and those seeking a new role.  You can download your copies of the UK, US and European guides here.

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