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Senior Product Analyst
£60,000 - £80,000
Start up with rapid growth in need of Senior Product Analysts skilled across CRO, SQL, R & Google Analytics.
WHAT THEY DO
They are a tech start up, mainly app based, focused on health with a mission to provide it accessibly across the world!
WHAT YOU'LL BE DOING
This role will sit in the Product Analytics team, a multi-skilled department looking after marketing analytics, web analytics, CRO, insight analytics and digital marketing.
Your d2d will differ but being a start up, you will be involved in various fast-paced projects, working with agile teams & product owners/managers. Your aim is to provide key insights into the users of the website & app, in order to do this, you'll be running A/B tests, looking at different data sources & sets, and presenting those insight back to various teams and managers.
The team mainly use SQL, R & Google Analytics to gain a better view of what they're users are doing online, as well as offline. This environment has lots of moving pieces and isn't always majorly structured, so a start up background helps. But the best candidates will be coming from an app driven technology business who are innovative and leaders!
YOUR SKILLS AND EXPERIENCE
SQL, R & Google Analytics - solid experience with these will be needed to hit the ground running
Product & Agile - experience already working in an environment focused on constant improvements and constant change
A/B testing - lots of CRO experience and the ability to tell a story with the results
Up to £80,000 basic salary for the right candidate
Start Up - great culture, flat structure, loads of new projects & opps to learn & modern offices
Various others to be confirmed at interview (shares, holiday, pension, ect)
HOW TO APPLY
Please register your interest by sending your CV via the Apply link on this page.
For further details or to enquire about other roles, please contact Harriet Coleman at Harnham.
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser
£50000 - £60000 per annum
This reputable client with a big online presence is seeking a Site Optimisation Manager to run end to end optimisation!
450000kr - 550000kr per annum
This is an opportunity to work with a well renowned retail company as their resident Senior Analytics Specialist.
£250 - £275 per day
City of London, London
We are looking for a Digital Optimisation Analyst to drive online conversions of an automotive client
Up to £35000 per annum
You will be a digital analytics expert leading on online customer behaviour and campaign performance analytics looking at AB testing for conversion.
£40000 - £50000 per annum
Leeds, West Yorkshire
Large company in the travel & tourism space requiring a CRO Lead with both hands on, strategy & mentoring experience.
With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.
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Web Analytics have long been used to help companies understand their customers’ online behaviour, extracting and interrogating an abundance of information; from time spent on pages to bounce rates and conversion rates. Having provided a lot of insight as to what customer are doing online, these techniques have been less useful for understanding why they do it. This is where psychology comes in. As the why of Web Analytics becomes more and more important, with companies always looking ways to edge out the competition, there are more links to psychological principles than you might expect. Of course, traditional Web Analytics and metrics remain very important. However, what psychology can do is help us speculate as to why customers may be behaving the way they do and, by doing so, allow businesses to make more informed changes to their websites, or conduct more conscious testing. Without directly asking we will never know the real reason behind customer’s actions, but we can use a number of established psychological constructs to make well informed assumptions. We can then work this backwards and use these constructs to make changes to our sites that will fall in line with these assumptions in order to convert more customers. Familiarity People tend to favour that which they are familiar with, whether it be items of clothing that match their preferred style or holidays like ones they have been on before. A customer visiting a page to find a series of unfamiliar products is more likely to leave without making a purchase. This is why personalisation is important; it gets rid of unnecessary information and leaves the user with products they are more likely to want. By working backwards, businesses can personalise their sites to each individual customer. If you’ve ever bought an item of clothing from an online shop only to be shown a number of similar items the next time you log on, you’ll know what I’m talking about. The thinking is that, as these items are more familiar to you, you’ll be more likely to either purchase them, or remain on the site to purchase something else. Social Proof Research into social proof has shown psychologists that the more people who reinforce a certain concept, the more likely it is that other individuals will perceive it as correct. This heuristic is used widely by companies like Just Eat and Deliveroo who allow customers to leave comments about their restaurants and give them a star rating. It is much more likely that conversion rate will be higher on restaurants with better reviews as the rating allows the customer to make a quick judgments on its quality. Scarcity This is a cognitive bias where humans put more value on things that are scarce over those that are in abundance. If one site is showing a product with no indication to the quantity left but another company is showing a similar product where there are only three left, the customer is more likely to convert on the second site. Where an item is nearly unavailable, this suggests a number of things; it is more valuable and it is desired by more people (social proof) etc. Companies like Amazon and Asos use this technique by showing visitors when an item is low in stock or even showing how few are left, giving them an edge on conversion over their competitors. Web Analysts and CRO professionals should take note of user psychology and start to implement it in their day to day practice. In fact, some might be already without even knowing the fundamentals of the psychology behind these techniques. Applying the above techniques and testing these ideas could produce a boost in conversion that simple changes to user experience, like changing the position of the checkout basket, aren’t providing. A number of businesses are now looking for Analysts who can explain why customers are behaving in a certain way and tell a story with the Data, rather than just explaining what was found. Finding someone with this deeper understanding of user psychology has therefore an integral part to many hiring processes. By looking into this area, candidates are likely to increase their chances of securing the role they want. Whether you’re looking to expand your Web Analytics function or want to take the next step in your career, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more.
03. October 2019
12. September 2019