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Senior Performance Marketing Manager
£60,000 - £70,000
Do you have a proven track record in building and implementing best-in-class Growth and Performance Marketing strategies across all channels, and uncovering new ways to drive customer acquisition? This is an opportunity for a Performance Marketing Guru with solid experience in the D2C space who wants to truly impact a growing company.
A high-growth online marketplace scale-up. They have tripled in size over the last year and are looking to pour resource into their performance marketing.
You will be the newest member of the Executive leadership team, reporting directly into the CMO and working closely alongside the wider marketing and the creative teams. Your mission will be to grow all acquisition marketing channels (paid social, paid search, email marketing, programmatic, SEO) and diversify revenue, you will get stuck in with testing and trying out new ideas! You'll also get the chance to build the growth marketing/digital acquisition practice from the ground up and hire in a team.
In particular, you can expect to:
· Champion a brand-new growth marketing/performance marketing strategy to diversify customer acquisition
· Work in a fast-paced, start-up environment
· Take ownership of the Paid Social optimization, getting your hands dirty with campaign management and strategy roll-out
· Constantly test and trial your ideas to unlock new channels
· Apply data driven insights to drive performance marketing strategies across all channels
· Work closely with Operations and finance to set growth goals and drive best-ROI marketing tactics and investments
· Hire a team of Performance Marketers
Your Skills and Experience
· Bachelor's Degree required, M.S or MBA degree is highly preferable
· Proven experience in a D2C brand, in a customer acquisition, performance marketing or growth marketing role
· You will be used to working in a fast-paced, start-up environment
· Exposure to the digital advertising space, a genuine curiosity for mar-tech and digital data (Google Analytics, Adobe Analytics, DCM, DSP's, DMP's, Attribution tools)
· Experience across all digital marketing channels (display, paid social, paid search, programmatic, SEO, email)
· Experience in Loyalty marketing and retention
· Ability to pitch findings and ideas to stakeholders
SALARY AND BENEFITS
The successful candidate will secure a salary of £60,000 - £70,000 depending on experience
HOW TO APPLY
Please click 'Apply Now'
Google Analytics, Adobe Analytics, SQL, Python, Excel, MS Excel, Insight, insights, shopper, customer, analytics, technology, campaign, Tableau, CRM, database, acquisition, retention, marketing, digital, SEM, SEO, paid search, display, dashboard, Omniture, site catalyst, web analytics, website, Growth Marketing
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With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.
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28. January 2021
Over the past few years, the uptick in the number of companies putting more budget behind digital transformation has been significant. However, since the start of 2020 and the outbreak of the coronavirus pandemic, this number has accelerated on an unprecedented scale. Companies have been forced to re-evaluate their systems and services to make them more efficient, effective and financially viable in order to stay competitive in this time of crisis. These changes help to support internal operational agility and learn about customers' needs and wants to create a much more personalised customer experience. However, despite the vast amount of good these systems can do for companies' offerings, a lot of them, such as AI and machine learning, are inherently data driven. Therefore, these systems run a high risk of breaching ethical conducts, such as privacy and security leaks or serious issues with bias, if not created, developed and managed properly. 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If you choose to implement digital tools, ensure you have a valid process for accountability which creates trust between yourself and your consumers and is representative of and fair to every group in society you’re potentially addressing. Businesses must be aware of the potential ethical risks that come with badly managed digital transformation and the effects this may have on their brands reputation. Before implementing any technology, ensure you can, and will, do so in a transparent, trustworthy, fair, representative and law-abiding way. If you’re in the world of Data & Analytics and looking to take a step up or find the next member of your team, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more.
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