Senior Marketing BI Analyst (m/f/d)

Berlin
€65000 - €75000 per annum + + benefits

Senior Marketing BI Analyst (m/f/d)

Salary range: EUR 70.000-80.000

Location: Berlin, Germany

THE COMPANY

Highly advanced, well funded and fast growing fintech company which offers financial solutions to small businesses is looking for a Senior Analyst to grow the Marketing team and BI capabilities within it to enable further development. The goal is to bridge the business needs for marketing BI reports, metrics and visualizations with a well developed understanding of Online Marketing tools and campaigns. So take out the middle man and build a Marketing BI yourself!

With excellent relationships to small businesses around the world and a growing global team the company creates great value for its merchant clients and an easy to use experience to facilitate all kinds of payments at minimal cost.

With a 'can do' culture and data hungry professionals you'll work in a diverse environment in the field of Product Marketing. Flat hierarchies and access to engaging stakeholders create a motivating and insightful experience.

THE ROLE

Looking for a seasoned Analyst with experience in Marketing Analytics and BI with the chance to actively shape data driven decision making and critical reflection of lessons learned from Marketing Experiments.

There will be close collaboration with Performance Marketing managers and regional teams on their campaigns to improve the value proposition pitch, pricing as well as best practice in measuring statistically relevant experiments. The role is part of the Marketing team and aims at delivering the following:

  • evaluate impact of specific offline marketing campaigns (e.g. regional tests), identify learnings that can be used as benchmarks for future activities and territories
  • develop a vision to enable effective self-service for performance marketeers and the leadership including a new, standardized reporting and visualization portfolio
  • identify potential to improve on technical solutions and providing input and best practises on experiments to learn what works and what doesn't
  • apply advanced data analysis and leverage predictive analytics tools to generate recommendations to teams, for instance regarding pricing elasticity and seasonal campaigning
  • formulate requirements for OLAP data design and data migration

YOUR SKILLS AND EXPERIENCE

  • 4+ years of work experience in BI and Marketing. Experience in payments industry, B2B or self-service web area is a plus
  • proven ability to structure your work on your own as well as to come up with your own hypotheses
  • strong SQL skills and experience in data visualization tools like Tableau, QlikView
  • tech and data processing experience via tools or python scripts allow you to implement MVPs and to work hand in hand with data engineers
  • prior experience with A/B testing and event tracking platforms
  • experienced in Google Analytics and BigQuery

HOW TO APPLY

Please register your interest by sending your CV to Peter Schroeter via the Apply link on this page.

KEYWORDS: Online Marketing, OM, A/B Testing, Google Analytics, BigQuery, OLAP, B2B, SQL, Tableau, Qlikview, Visualization, Python, BI, Business Intelligence, Performance Marketing, Attribution Modeling, CRO

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162217/PS
Berlin
€65000 - €75000 per annum + + benefits
  1. Permanent
  2. Business Intelligence

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