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Senior Marketing Analyst

Birmingham, West Midlands
£60000 - £70000 per annum
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SENIOR MARKETING ANALYST

BIRMINGHAM

£65,000-£70,000 +BONUS +BENEFITS

THE COMPANY

Working with one of the leading telecommunication companies to support growth by applying statistical and analytical techniques to then provide actionable customer and marketing insight. Work with a strong marketing focus, and work on campaign/CRM data.

THE ROLE

As a Senior Marketing Analyst, you will sit in the Customer Insight team. Some of your main responsibilities will be:

  • Work within a fast-faced environment to provide actionable insight to develop the customer growth strategy.
  • Work collaboratively with various analytics teams within the business.
  • Work on marketing analytic projects, understanding channel and campaign analysis.
  • Lead projects from end-to-end - engaging with stakeholders and managing expectations.
  • Share analytical results in a commercial manner, with ability to visualise insights with impact.

YOUR SKILLS AND EXPERIENCE

A successful Senior Marketing Analyst will have:

  • Degree level or higher in a numerate subject.
  • Strong understanding of customer data sets.
  • Excellent interpersonal and communication skills, able to proactively network across functions and influence at all levels.
  • Expert in a range of statistical and programming software; SQL and data visualisation.
  • Knowledge of Python and statistical models.

THE BENEFITS

  • A salary of £65,000-£70,000.
  • Comprehensive bonus and benefits package.
  • Strong career progression opportunities.

HOW TO APPLY

Please register your interest by sending your CV to Lydia via the apply link on this page.

Apply Save job
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12/LMM
Birmingham, West Midlands
£60000 - £70000 per annum
  1. Permanent
  2. Marketing Analyst

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Harnham blog & news

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National Storytelling Week: Telling A Story Through Data

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India Walker-Smith

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04. February 2021

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The Dialogue: The Importance of Location Intelligence

For the latest episode of The Dialogue, Associate Director Talitha Boitel-Gill sat down with Alistair Dickinson from Location Intelligence platform Mapsimise about their platform, CRM in general, and how to get Data Vis to work for you. Here's what we learnt: - Location marketing provides the ability to understand customer Data in much more detail by breaking things down by region and area. - By taking this approach, businesses are able to tailor their marketing in a much more specific way.  - Particularly with local lockdown restrictions in place across the UK, this allows businesses to better plan their local strategies.  - The way Analytics has evolved has meant that Data Vis skills are more important than ever.  - Is is essential that those working in this space are able to create Data Visualisations that allow them to explain findings to non-technical stakeholders in a clear way.  - In particular, the ability to overlay different types of Data can allow a broader understanding of the market.  - CRM systems need to be implemented properly, with good Data, in order to be valuable. Only about 10-15% of businesses do this.  - Businesses need to understand their customers now more than ever, and a strong CRM is a great foundation for this.  - Because the Location Intelligence space is set to grow rapidly, businesses will be looking for more and more insight from specialists in this field.  - There is lots of great Open Source Data available for free. Geoawesomeness provide lots of learning and free materials. The UK Government's Geospatial Commission also provides access to lots of free public Data.  - Those looking to get in to this area don't necessarily need a STEM degree, just a passion for Data and the motivation to upskill in their spare time. - And much, much more.  You can watch the full conversation below. If you're looking for a new opportunity, take a look at our latest roles or get in touch with one of our expert consultants to find out more. 

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