Senior Manager of Retention and Lifecycle Analytics

San Francisco, California
US$140000 - US$160000 per year

Senior Manager of Retention and Lifecycle Analytics - A/B Testing & SQL

San Francisco Bay Area

140-160k

 

This company is growing tremendously fast and is looking to increase their analytic capabilities by working with a leader who can drive growth and profitability through web based marketing.

 

One of their key hires is to bring on a Senior Manager of Retention Analytics that can focus on optimizing campaigns and promotions through understanding LTV, lifecycle analytics, customer churn, implementing A/B testing, analyze existing data-sets, and oversee marketing effectiveness, while partnering with members of cross functional teams to improve their understanding of profit drivers.

 

ROLE OVERVIEW:

    • Work closely with the product and strategy team to identify opportunities to determine where to best allocate marketing spend to drive acquisition, growth and profit, and optimize ROAS
    • Analyze subscription and retention KPI's to decide frameworks for measurement across digital marketing
    • Leveraging existing customer data to identify strategy and augment or modify existing customer experience capabilities, supporting tests related to promotions, bundles, or subscription pricing

 

YOUR SKILLS AND EXPERIENCE:

  • Extensive hands-on experience in marketing and/or marketing analytics, with strong experience implementing customer lifecycle strategies and promotional campaigns
  • Fluency in SQL
  • Experience implementing A/B or multivariate testing, and optimizing promotional campaigns
  • Knowledge around creating and owning CRM platforms
  • A passion for building, leading, and mentoring teams of analyst and/or data scientists

 

Please express interest by applying through this post or sending your CV to Patrick Lim at

Send similar jobs by email
PL/SMRA
San Francisco, California
US$140000 - US$160000 per year
  1. Permanent
  2. Marketing Analyst

Similar Jobs

Salary

£55000 - £60000 per annum

Location

Milton Keynes, Buckinghamshire

Description

This company is an online marketplace, within the real estate industry.

Salary

£325 - £350 per day

Location

London

Description

Customer Profiling Analyst contract role with a CRM Agency based in Central London - £325-£350 per day

Salary

£30000 - £38000 per annum + bonus, pension, discounts

Location

Hertfordshire

Description

ANALYST £30000-38000 HERTFORDSHIRE In this role, you will develop both your technical and commercial skills working with huge sets of customer data.

Salary

US$100000 - US$120000 per year + Benefits

Location

Boston, Massachusetts

Description

You will be working cross functionally across different channels to oversee the deployment of data driven marketing using customer analytics.

Salary

£50000 - £70000 per annum

Location

London

Description

Harnham is partnering with a dynamic fintech platform on its search for a senior analyst to shape the way data is used within the business.

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

The Harnham 2019 Data & Analytics Salary Guide Is Here

We are thrilled to announce the launch of our 2019 UK, US and European Salary Guides. With over 3,000 respondents globally, this year’s guides are our largest and most insightful yet.  Looking at your responses, it is overwhelmingly clear that the Data & Analytics industry is continuing to thrive. This has led to an incredibly active market with 77% of respondents in the UK and Europe, and 72% in the US, willing to leave their role for the right opportunity.  Salary expectations remain high, although we’re seeing that candidates often expect 2-10% more than they actually achieve when moving between roles.  Globally, we’ve also seen a change in the reasons people give for leaving a position, with a lack of career progression overtaking an uncompetitive salary as the main reason for seeking a change.   There also remains plenty of room for industry improvement when looking at gender parity; the UK market is only 25% female and this falls to 23% in the US and 21% across the rest of Europe.  In addition to our findings, the guides also include insights into a variety of markets and recommendations for both those hiring, and those seeking a new role.  You can download your copies of the UK, US and European guides here.

How AI Will Revolutionise CRM

How AI Will Revolutionise CRM

If we can be sure of anything in today’s business climate, it is that new trends will emerge and disrupt, new technologies will continue to be developed and attract hype, and companies will be left to navigate a landscape of opportunity and uncertainty. Customer Relationship Management is an upright concept or strategy to solidify relations with customers whilst at the same time reducing cost and enhancing productivity and profitability in business. CRM systems provide a well-defined platform for all business units to interact with their customers and fulfil all their needs and demands in order to build long-term relationships. Every business unit has an emphasis on developing long-term relationships with customers in order to nurture their stability in today’s blooming market. Customer’s expectations are now not only limited to get best products and services, they also need a face-to-face business in which they want to receive exactly what they demand and in a quick time. New Look CRM CRM is vital for the success of any organisation that seeks to continuously build relationships and manage countless interactions with customers. Now CRM systems bring together customer Data from a multitude of different sources, delivering it to all customer-facing employees to provide a complete picture of each customer across all department Today, there is a ton of available information across many devices and platforms. Companies need a way to integrate this “Big Data” into their intelligent CRM that can produce predictive results. The Value of AI Artificial Intelligence (AI) CRM systems built on Machine Learning algorithms now have the ability to learn from past experience or historical Data. Having these insights at the disposal of any customer-facing employee (sales, support, marketing, etc.) empowers a business to build deeper relationships with its customers. As a result, integrating AI and Machine Learning with CRM can deliver more predictive and personalised customer information in all areas of your business. By predicting customer behaviour, companies can take personalised actions to avoid the use of invasive advertising and to provide material of real interest to each prospect. There is no question personalising communications to customers has become critical. Today’s buyers demand more than a “spray-and-pray” email blast. A recent McKinsey study found that personalisation can lift sales by 10% or more. The analysis also showed that by personalising just 20% of email content, open rates increased more than 40& on average. Reply rates also increased a whopping 112%. As a CRM stores all the information in one centralised place, this makes it a lot easier to analyse your performance as a whole. This helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention. Since customer loyalty and revenue are both qualities that affect a company's revenue, a strong CRM have a direct result in increased profits for a business.  Those that use Big Data & Analytics effectively show productivity rates and profitability that are higher than competitors and those that put Data at the centre of their marketing efforts improve their ROI by 15-20%.  AI and CRM AI is becoming an ever-present theme across a variety of industries, from healthcare and retail to software development and finance. CRM vendors are no different; over the past year, numerous CRM vendors have introduced AI components into their product offerings. AI will develop in parallel with user interactions using various touch points within CRM and evolve continuously to deliver more intelligent and personalised actions. Learning critical patterns will also enable AI-infused CRM to automate certain actions, decrease the manual work required, and empower sales and marketing professionals to work more efficiently and effectively. The inefficient processes that hinder CRM will no longer be acceptable, and AI-powered automation will play a much bigger role in streamlining workflows. The rise of AI presents businesses with a wide array of unique benefits and opportunities. It can empower them to provide better, more relevant experiences to their customers and forge bonds with them in a way that was simply not possible before.  It’s estimated that 85% of businesses will start implementing AI solutions for their CRM by 2020. It seems inevitable that with further advancements, AI will move from a novelty tool to a must-have feature and dire necessity of every business. If you’re looking for to build a team of CRM experts, or to take the next step in your career, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

Recently Viewed jobs