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Senior Insight Consultant

London
£35000 - £45000 per annum + Flexible working
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SENIOR INISIGHT CONSULTANT

£35,000-45,000

LONDON

Looking to grow, learn, progress quickly? With supportive learning and development schemes? This senior insight analyst role is the role for you!

THE COMPANY

Working with high profile clients this consultancy specialises in analytics, data science and data engineering providing clients with quality data driven insight. As a new company you will be able to have autonomy over your role and be able to progress and learn on the job every day. They now need the team to grow further with ambitious and proactive people, could that be you?

THE ROLE

As a senior insight analyst, you will be gathering data from a wide variety of sources and providing insight on your findings to stakeholders and clients. More specifically you will have to:

  • Manage briefs end to end, working closely with clients and other departments to provide strategic research.
  • Gather data from social, search and the web using digital tools such as Google ads and Sprinklr.
  • Communicate findings via aesthetic presentations, telling stories with data, visualising what is happening for all to understand.
  • Proactively find new insight opportunities and guide what tools should be used and when.

YOUR SKILLS

  • Experience using Sprinklr and AdWords to analyse data from social media and digital campaigns.
  • A confident user in PowerPoint and other visualisation tools and experience presenting data in an aesthetic way to clients and stakeholders.
  • Experience managing client relationships in a B2C environment and within consumer insights.
  • Understanding of paid search and web analytics, being able to derive insight and recommendations from these.
  • Proactive creative worker, having a passion for data and an ability to tell stories in a detailed and descriptive way.

THE BENEFITS

£35,000 - 45,000 annual salary. Flexible working, social events, fantastic learning and development programme.

HOW TO APPLY

Please register your interest by sending your CV to Gerard Matthews via the apply link on this page.

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106520/GM
London
£35000 - £45000 per annum + Flexible working
  1. Permanent
  2. Media Analyst & Adtech

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The Reliability Of Sleep Trackers For Sleep Data

One in three of us regularly suffer from poor sleep. By this we mean not entering the correct stages of the sleep cycle often enough. During the optimum eight hours of slumber, we should be getting per night, the body should enter three different stages of sleep on a cyclical rotation: light, deep and rapid eye movement (REM). The most important stage of this being deep sleep, of which a healthy adult should be entering for around one to two hours.  Unfortunately, it is often the case, for a vast number of reasons, that many adults struggle to wake up feeling refreshed. From absorbing too much blue light from screens before bed, poor dietary habits or increased levels of stress, there are many factors into why good sleep eludes nearly a third of us daily. Over the past year especially, as a direct result of the pandemic, our sleepless nights have become increasingly worse. It seems anxiety related to COVID-19 has spiked our inability to get good rest. What are the dangers of persistent low-quality sleep? Continual restless nights can have profound effects on both our bodies and our minds. It can place immense stress on the immune system, increasing the risk of becoming seriously ill. Other life-threatening diseases also linked with poor sleep include obesity, heart disease and diabetes.  Our mental state can also be incredibly damaged by consistent poor sleep. Not only does our ability to concentrate reduce, but our susceptibility to mental ill-health, such as depression, increases too.  It is no surprise then that, as a global population, our obsession with the amount of sleep we get per night has skyrocketed in the past few years, consequently seeing the boom of sleep tracking technology. From wearable tech such as the Fitbit and Apple Watches, to other bedside devices and bed sensors, the market for sleep trackers is estimated to reach $62bn in 2021 alone. But is this technology a reliable source of data for our sleep patterns? The problems with sleep trackers Wearable technology can only go so far when it comes to measuring our quality of sleep. Watches especially can usually measure aspects of our body such as heart rate and movement – all of which can be used as indicators of restfulness. However, their consistent accuracy is questionable. According to research, sleep trackers are 78 per cent accurate when it comes to identifying whether we are awake or asleep, which is a pretty good statistic for developing technology, however, this drops dramatically to 38 per cent when estimating how long it takes for users to fall asleep. For true accuracy, sleep should be measured through brainwave activity, eye movement, muscle tension, movement and breathing – all of which can only be looked at through a medical polysomnogram.  Additionally, much like many other sources of technology, sleep trackers have become a troublesome culprit for obsessive behaviour. In 2017, scientists coined the term Orthosomnia, the recognition of a real problem many were, and still are, having with become obsessive, to the point of mental ill-health, around tracking sleep. As stated by neurologist, Guy Leschziner; “If you have a device that is telling you, rightly or wrongly, that your sleep is really bad then that is going to increase your anxiety and may well drive more chronic insomnia." However, sleep trackers aren’t all bad. While not a tool to be used for sleep disorder diagnosis, they can be useful gadgets to help rethink our sleep habits to aim for a better night’s sleep.  The positives of sleep trackers While questions around the accuracy of this technology are prominent, trackers, overall, are pretty good when it comes to recording total sleep time. If used as a guide rather than an aid, sleep trackers can help users get into better sleep habits which in turn will undoubtedly improve their quality of sleep.  If the data is showing that users are only achieving five hours of sleep per night, and they are going to bed very late and rising early, then users may be encouraged to practice better sleep hygiene. From removing any blue light from the bedroom space, to taking an hour before bed to engage in less stimulating activities, such as reading, and practicing methods such as mindfulness or meditation to induce relaxation.  Sleep data from trackers can also be a useful tool to begin conversations with health professionals. Someone who regularly finds themselves groggy in the morning, with the notion that their sleep is badly disturbed, may find solace in sleep tracking data and it may give them the confidence to seek relevant help. 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How Are Digital Marketing Analysts Disrupting Traditional Marketing Functions?

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