Senior Insight Analyst

London
£45000 - £55000 per annum + Benefits

Senior Insight Analyst

London

Retail Analytics

Up to £55,000 + Benefits

A leading retail company is looking for a talented senior insight analyst to join their customer analytics team. The role will focus on advanced analytics such as customer segmentation, profiling and predictive modelling and in turn, providing easily understood actionable insight for a variety of stakeholders using SQL, R and Python.

Duties and Responsibilities - Senior Insight Analyst

  • Investigating, interpreting and understanding complex unstructured data and translating that into value driven insight
  • Communicate complex data and methodologies clearly and effectively to internal and external stakeholders
  • Manipulating and interpreting large database tables with millions of rows of data
  • Utilise tools such as SQL and Excel to create propensity/regression/CHAID/clustering models to help understand customer behaviours
  • Work closely with various teams within the business to gain a holistic view of customers, trends and competitors

Skills and Qualifications - Senior Insight Analyst

  • Experience and knowledge in SQL
  • Advanced Excel experience
  • Prior data analytics and optimisation experience, specifically focusing on segmentation, regression or clustering
  • University degree, preferably in a numerate discipline
  • Excellent communication skills
  • Ability to carry out a senior role within the team, mentoring junior analysts, as well as working independently to meet tight deadlines

Salary and Benefits - Senior Insight Analyst

Up to £55,000 + Benefits

How To Apply - Senior Insight Analyst

Please register your interest by submitting your CV via the apply link on this page.

Key Words:
Senior Analyst, Insight, Analyst, SAS, SQL, Excel, Commercial Analytics, Customer, Customer Journey, CRM, Online Payments, Retail, eCommerce, Recommendations, Campaign Management, Campaign Analytics, Marketing, Online Marketing, Revenue Optimisation

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VAC15569/SL
London
£45000 - £55000 per annum + Benefits
  1. Permanent
  2. Customer Insight

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The Power Of Programmatic: How It Keeps On Converting

Applying to anything from digital out-of-home to mobile, social media to TV, Programmatic tech continues to develop at a furious pace. And as it gets more sophisticated so, too, does its power to fuel growth across multiple industries.  So it goes without saying that Programmatic is set to remain a valuable part of the Ad Tech toolkit. As it evolves, brands can measure and enhance their creative campaigns with ever-greater accuracy to improve conversion rates and engagement. Here are some of the latest ways automated ads have been helping brands increase their influence over customers. SHORTENING THE RETAIL SALES FUNNEL  The former might of traditional brand and advertising agency models is fading. Instead, we’re seeing the old sales funnel being redefined into a more direct buying journey. Omnichannel shopping is now the norm, and screens with their accompanying ads wield plenty of power in influencing how we shop.  Thanks to growing numbers of mobile purchases coupled with Programmatic technology, brands use Data to improve the customer experience, reduce acquisition costs and push more products into online shopping baskets.  And as more retailers prioritise selling stuff online, they gain more control over customer data. Which in turn feeds their automated ads and speeds up the buying journey further. BOOSTING BRANDED CONTENT REACH  No worldwide media corporation would last long without using technology to make the best use of its resources. So it makes sense that the BBC uses Programmatic ads to create greater access to its branded content. Using data, the BBC can see what particular audience segments are into, from trending topics to the devices they’re choosing to devour news and entertainment. From there, the broadcaster twins its own data with wider industry stats to form insights that help to shape its content strategy. Automated media buying also reduces the labour that traditionally accompanied ad campaigns. The key advantage being that it frees up staff to concentrate on more creative tasks, according to Luke Fox, the BBC’s Head of Programmatic for the Asia Pacific. As a direct result of the automated ads, the BBC’s media placement has become more focused and effective, with branded content “getting to the right people at the right time.” An advertiser’s dream come true, essentially.  It is minimal effort, too. Using Programmatic tech gives organisations better access to consumers all over the world, across a wide array of media such as podcasts.  CUSTOMISED MESSAGING We all know that personalisation is a tried-and-tested marketing strategy. So it’s no surprise that programmatic ads adapt to whoever they’re targeting. Ads adapt to multiple audience variants, from age, gender, income and location right down to the device we’re using. Through constant feedback, marketers can adjust their campaigns in real time, changing their message according to where customers are, what they’re doing and how they’re responding to the ad. In theory, as more brands move their media-buying in-house, the Programmatic process becomes easier to control and adapt. Zendesk’s director of digital Aurélien Dubot certainly thinks so. After the company moved its advertising in-house, Dubot says the decision has enabled them to make instant tweaks: “We don’t wait a week or three days to adjust things, we adjust it straight away.” Whether brands choose in-house or an agency for their media buying, one thing’s for certain: programmatic is a complex system that continues to bear fruit, provided brands set clear goals for what they’re trying to achieve. Ultimately, the results will only be as good as the data, along with the marketing team’s ability to analyse it. The Programmatic industry is growing. If you’re interested in Data & Analytics, we may have a role for you. Take a look at our latest opportunities or get in touch with our expert consultants.  

Harnham's 2019 Salary Guide: The Launch Event

The 2019 Harnham Salary Guides are nearly here. Last night saw a hundred of Data & Analytics' top professionals gather to get their hands on an advanced copy and hear from some of the best in the industry.  With talks from Tom Spencer (Aviva), Mark Ainsworth (Schroders), and Anna Decoudu (118 118 Money), attendees were treated to insights into some of the world's best Data teams.  A huge thank you to everyone who came along, we hope you found the evening as enlightening as we did.  Our UK, US and European Salary Guides will all launch online mid-June. To be one of the first to get your hands on a copy, sign up to our mailing list here. 

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