Senior Insight Analyst

London
£40000 - £50000 per annum

SENIOR INSIGHT ANALYST
LONDON
£40,000 - £50,000 + BENEFITS

Are you a Senior Insight Analyst looking for an EXCITING yet CHALLENGING opportunity within a leading Ecommerce company in London? If you have a technical background in SQL and R/Python with a passion for analysing customer data then this may be the perfect opportunity you're looking for.

THE COMPANY

Since the company was established over 10 years ago, they have grown to become leaders within their sector by uniting some of the strongest companies within the market. They specialise within the personalising gifting space and sell a range of different products to their customers. They work in a fast environment and encourage a collaborative environment where there are lots of opportunities to learn from more experienced analysts.

THE ROLE

  • Conducting in-depth analysis using SQL and R/Python to analyse and predict customer behaviour
  • You will analyse the full customer lifecycle from acquisition through to retention
  • Performing a range of techniques including segmentation, channel analysis, lifetime value analytics and customer journey analysis to provide insight and report on key drivers of business performance
  • Building dashboards using Power BI/Tableau to tell a story and present insights to stakeholders from a non-technical background

YOUR SKILLS AND EXPERIENCE

  • 2:1 Degree in statistics, mathematics, computer science or related field from a leading university
  • Proficient in SQL and R or another alternative having utilised it in a commercial role previously
  • Experience in a commercial role with a focus on customer insight and using statistical models such as segmentations to help drive strategic marketing decisions.
  • Expert communication skills with the ability to communicate to tech and non-tech audiences including key stakeholders regarding justification and optimization of marketing spends
  • The ability to bring data to life using data visualization tools such as Tableau and Power BI

THE BENEFITS

  • £40,000 - £50,000
  • Expert training opportunities learning from some of the best in the business

HOW TO APPLY

Please register your interest by sending your CV to Richard Jones via the Apply link on this page.

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57379
London
£40000 - £50000 per annum
  1. Permanent
  2. Customer Insight

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For the latest episode of The Dialogue, Associate Director Talitha Boitel-Gill sat down with Alistair Dickinson from Location Intelligence platform Mapsimise about their platform, CRM in general, and how to get Data Vis to work for you. Here's what we learnt: - Location marketing provides the ability to understand customer Data in much more detail by breaking things down by region and area. - By taking this approach, businesses are able to tailor their marketing in a much more specific way.  - Particularly with local lockdown restrictions in place across the UK, this allows businesses to better plan their local strategies.  - The way Analytics has evolved has meant that Data Vis skills are more important than ever.  - Is is essential that those working in this space are able to create Data Visualisations that allow them to explain findings to non-technical stakeholders in a clear way.  - In particular, the ability to overlay different types of Data can allow a broader understanding of the market.  - CRM systems need to be implemented properly, with good Data, in order to be valuable. Only about 10-15% of businesses do this.  - Businesses need to understand their customers now more than ever, and a strong CRM is a great foundation for this.  - Because the Location Intelligence space is set to grow rapidly, businesses will be looking for more and more insight from specialists in this field.  - There is lots of great Open Source Data available for free. Geoawesomeness provide lots of learning and free materials. The UK Government's Geospatial Commission also provides access to lots of free public Data.  - Those looking to get in to this area don't necessarily need a STEM degree, just a passion for Data and the motivation to upskill in their spare time. - And much, much more.  You can watch the full conversation below. If you're looking for a new opportunity, take a look at our latest roles or get in touch with one of our expert consultants to find out more. 

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