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Senior Insight Analyst

City of London, London
£50000 - £70000 per annum
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LEAD INSIGHT ANALYST
LONDON
£60,000 - £70,000

Are you a commercially minded insight analyst who wants to work for a global telecommunications company?

THE COMPANY

Without question they are a large corporate company, however, the reality of that is a very different one. They constantly encourage a collaborative working culture in a laid back newly furbished data & analytics centre of excellence which really helps to push the boundaries.

THE ROLE

As a Lead Insight Analyst, you will be conducting in-depth analysis using SQL and Python whilst working with millions of rows of data

  • Provide deep-dive analysis into product performance and how the business is performing across key channels
  • Building propensity models to identify the likelihood for customers to purchase including cross-sell and upsell
  • Making insightful recommendations on how the business can better understand their customer base including personalised marketing strategy
  • Analysing how customers are interacting with products and services
  • Communicating key insights and recommendations back to teams from a non-technical

YOUR SKILLS AND EXPERIENCE

  • 2:1 Degree in statistics, mathematics, computer science or related field from a leading university
  • Experience working across digital, product, customer and marketing analytics
  • Proficient in SQL having utilised it in a commercial role previously
  • Experience in a commercial role with a focus on customer insight
  • Expert communication skills with the ability to communicate to tech and non-tech audiences including key stakeholders regarding justification and optimisation of marketing spends

THE BENEFITS

  • £40,000 - £50,000
  • Comprehensive benefits package

HOW TO APPLY

Please register your interest by sending your CV to Richard Jones via the Apply link on this page.

Apply Save job
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68303
City of London, London
£50000 - £70000 per annum
  1. Permanent
  2. Customer Insight

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Harnham blog & news

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National Storytelling Week: Telling A Story Through Data

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India Walker-Smith

India Walker-Smith

04. February 2021

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The Dialogue: The Importance of Location Intelligence

For the latest episode of The Dialogue, Associate Director Talitha Boitel-Gill sat down with Alistair Dickinson from Location Intelligence platform Mapsimise about their platform, CRM in general, and how to get Data Vis to work for you. Here's what we learnt: - Location marketing provides the ability to understand customer Data in much more detail by breaking things down by region and area. - By taking this approach, businesses are able to tailor their marketing in a much more specific way.  - Particularly with local lockdown restrictions in place across the UK, this allows businesses to better plan their local strategies.  - The way Analytics has evolved has meant that Data Vis skills are more important than ever.  - Is is essential that those working in this space are able to create Data Visualisations that allow them to explain findings to non-technical stakeholders in a clear way.  - In particular, the ability to overlay different types of Data can allow a broader understanding of the market.  - CRM systems need to be implemented properly, with good Data, in order to be valuable. Only about 10-15% of businesses do this.  - Businesses need to understand their customers now more than ever, and a strong CRM is a great foundation for this.  - Because the Location Intelligence space is set to grow rapidly, businesses will be looking for more and more insight from specialists in this field.  - There is lots of great Open Source Data available for free. Geoawesomeness provide lots of learning and free materials. The UK Government's Geospatial Commission also provides access to lots of free public Data.  - Those looking to get in to this area don't necessarily need a STEM degree, just a passion for Data and the motivation to upskill in their spare time. - And much, much more.  You can watch the full conversation below. If you're looking for a new opportunity, take a look at our latest roles or get in touch with one of our expert consultants to find out more. 

Talitha Boitel-Gill

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