Senior Econometrician

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London / £45000 - £64000

INFO

Salary
SALARY:

£45000 - £64000

Location

LOCATION

London

Job Type
JOB TYPE

Permanent

SENIOR ECONOMETRICIAN

UP TO £66,000

LONDON

Leading Charitable Organisation is looking for a Senior Econometrician to join their team.

THE ROLE:

The Senior Econometrician will have the following responsibilities:

● To identify opportunities to increase marketing return on investment (ROI) through optimising the media strategy

● To provide insight value add through commentary and interpretation of reports and presentation of analysis to management.

● To ensure all campaign analysis is presented in a manner that is clear, concise and understood by all recipients and recommendations are actionable and actioned by the execution teams

● Lead on the delivery of 3 rd party econometric models. Ensure the findings are presented, understood and actioned by the business.

● Work with 3 rd party agencies to integrate creative measurement metrics into econometrics evaluation and media optimisation.

● Provide detailed analysis and Insight into the performance of digital marketing communications to the player base that informs improvements to the base contact strategy.

● Utilise econometric results to optimise media buying strategy - optimising channel mix, phasing, weight of spend and overall budget allocation across portfolio.

● To produce post campaign analysis to support future campaign planning and development and improve campaign effectiveness.

YOUR SKILLS AND EXPERIENCE:

While all are not needed, the following skills and experiences will be beneficial:

● Minimum 4 years' experience in building econometric models and detailed knowledge of how they are best used within a marketing context.

● Must have direct experience of using econometric outputs to optimise media budgets. Must have working knowledge of phasing, budget allocation & response curves.

● Must have 'hands on' experience of working with data from a variety of sources - with a particular focus on media data. Must have experience working with large data sets.

● Must have worked with and understand various data types - customer, transactional, web traffic and have experience in using these for analysis

● Ability to code in SQL to a high standard preferable though not essential.

● Use of R/Python preferable though not essential.

● Must have experience of measurement methodologies in different media channels and have used these to drive marketing comms strategy.

● Is able to demonstrate where they have used output from econometrics to influence business decisions

THE BENEFITS:

The successful Senior Econometrician will receive a salary of up to £66,000 based upon experience. On top of this, the successful candidate will receive a great holiday allowance, a fantastic working culture, as well as other benefits.

HOW TO APPLY:

Please register your interest by sending your CV via the Apply link on this page.

CONTACT

NOAH STUCKEY

UK - MARKETING AND INSIGHT
LONDON OFFICE

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