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Senior Digital Analyst

Netherlands
€560 - €760 per day
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SENIOR DIGITAL ANALYST

NETHERLANDS - POTENTIALLY REMOTE - FULL TIME

€70-95 PER HOUR

Want to be part of a team that values your input, that has a great working culture, and is using data to drive their business? Then this opportunity is for you!

THE COMPANY

A data-driven E-commerce company located in the Netherlands but known all around the world. Despite the pandemic this company has thrived and used the data, they have gathered to help lead them through the situation and come out a bigger and better company. With a great working environment and being part of a great team, this opportunity is not to be missed.

THE ROLE:

The client I just mentioned is looking for someone who is able to get involved in both the Hands-on process of the role and also the strategic side that comes with the role. You will be working closely with transactional data and looking at the full purchase journey funnel. You will be covering many different areas in analytics, from:

  • A/B testing
  • Maintain budgets and targets for the E-commerce department
  • Develop Data as well as implement the data and strategies around this
  • Making sure the Purchase Journey is optimised properly

YOUR SKILLS AND EXPERIENCE

The successful candidate will have the following skills and experience:

  • Strong commercial experience with either Adobe Analytics or Google Analytics
  • Previous experience working in an E-commerce brand looking at their transactional data
  • Ability to work with and influence both technical and non-technical stakeholders
  • Passion for analytics & improving customer experience
  • Commercial knowledge of Digital Marketing
  • Proven experience working with and manipulating Large Data Sets
  • Fluent to a business level in Dutch and English

HOW TO APPLY:

Please register your interest by sending your CV to Andrew Denham via the Apply link on this page

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Netherlands
€560 - €760 per day
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The Reliability Of Sleep Trackers For Sleep Data

One in three of us regularly suffer from poor sleep. By this we mean not entering the correct stages of the sleep cycle often enough. During the optimum eight hours of slumber, we should be getting per night, the body should enter three different stages of sleep on a cyclical rotation: light, deep and rapid eye movement (REM). The most important stage of this being deep sleep, of which a healthy adult should be entering for around one to two hours.  Unfortunately, it is often the case, for a vast number of reasons, that many adults struggle to wake up feeling refreshed. From absorbing too much blue light from screens before bed, poor dietary habits or increased levels of stress, there are many factors into why good sleep eludes nearly a third of us daily. Over the past year especially, as a direct result of the pandemic, our sleepless nights have become increasingly worse. It seems anxiety related to COVID-19 has spiked our inability to get good rest. 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If used as a guide rather than an aid, sleep trackers can help users get into better sleep habits which in turn will undoubtedly improve their quality of sleep.  If the data is showing that users are only achieving five hours of sleep per night, and they are going to bed very late and rising early, then users may be encouraged to practice better sleep hygiene. From removing any blue light from the bedroom space, to taking an hour before bed to engage in less stimulating activities, such as reading, and practicing methods such as mindfulness or meditation to induce relaxation.  Sleep data from trackers can also be a useful tool to begin conversations with health professionals. Someone who regularly finds themselves groggy in the morning, with the notion that their sleep is badly disturbed, may find solace in sleep tracking data and it may give them the confidence to seek relevant help. 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