Senior Data Strategist

London
£50000 - £65000 per annum

SENIOR DATA STRATEGIST

UP TO £65,000

LONDON

Progressive advertising agency looking for Senior Data Strategist to join their Data and Human Insight team. This person will work with high-level clients, and play a key role in their marketing strategy and driving the business forward. If you have experience as a Data Strategist and are looking for the next step, apply now!

THE COMPANY:

The company is an advertising agency, with the aim of reframing brands in a rapidly changing world. They combine creative excellence with technology-led solutions. In doing this they help their clients face their business challenges now, while planning for future business opportunities. They take a more progressive, modern way of working. They work with clients that are household names across the UK. The Senior Data Strategist will play a key role in helping these businesses excel.

THE ROLE:

This role sits in the Data & Human Insight Team. You'll work alongside, and collaboratively with, planning and account management to make sure data is at the heart of everything. The Data & Human Insight Team combines traditional analytics, data science, and qualitative research to generate actionable insight that powers progressive thinking. Ultimately the Data Science and Analytics team predicts how consumers will behave and how best to influence them.

Specifically, the Senior Data Strategist will:

  • Be empowered to question the norm and be creative in how we use data, changing the way we reach and communicate with our clients' audiences.
  • Be responsible for leading the day-to-day data engagement for one or more clients.
  • Work in close collaboration with the wider data team and planning team, ensuring the creativity Karmarama is known for is truly data-driven.
  • Have the opportunity to get your teeth into multiple clients with differing data capabilities. This will test your resourcefulness and stretch what you know.
  • Have the opportunity to work with Data Scientists to develop proprietary products and approaches.
  • Have the opportunity to mentor more junior members of the team.
  • Be working on projects such as Customer Value Modelling, CRM management, and Lifecycle management

SKILLS AND EXPERIENCE:

The ideal Senior Data Strategist will have the following skills and experience:

  • Be confident and fluent in the use of digital data to plan and optimise online, offline and integrated customer journey's across a variety of channels.
  • Be comfortable conversing with people with limited data knowledge, simplifying the complex and those with a high level of data expertise, integrating with experts.
  • Have proven experience working as a Data Strategist, Data Planner, Media Planner, or Digital Planner.
  • Able to discuss and form a view on a variety of different analytical approaches.
  • Have exposure to, and top-line understanding of, the components contained within a marketing tech. stack (for example Adobe Marketing Cloud)
  • Passionate about the power of data, and able to inspire others as to the potential of this by making the complex simple and actionable.
  • A confident communicator and storyteller, able to build strong partnerships both internally across the agency group and externally with clients.
  • An experienced strategist who is confident at shaping marketing-led customer growth strategies, across all customer touchpoints (but with an emphasis on communications touchpoints) and with a particular emphasis on digital channels.
  • Analytically minded with a real desire to use data to understand customer behaviour and prove the effectiveness of marketing activity.
  • Able to help shape and align to a wider strategic direction for a client, knowing how your data-led strategy forms part of the wider client vision.

BENEFITS:

The successful Senior Data Strategist will receive a salary of up to £65,000 based upon on experience. On top of this, the successful candidate will receive a great holiday allowance, a fantastic working culture, as well as other benefits.

HOW TO APPLY:

Please register your interest by sending your CV to Noah Stuckey via the Apply link on this page.

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110960/NS
London
£50000 - £65000 per annum
  1. Permanent
  2. Data Planning

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