Senior Data Scientist - Product focus (W/M/D)

Berlin
€65 - €80 per annum + +Benefits

Senior Data Scientist - Product focus

Location: Berlin or remote within Germany

Salary: € 65.000- 80.000

Europes Leading SaaS is looking for an outstanding

Senior Data Scientists with Product focus to join them on their mission.

Are your Analytics & Statistics skills on fleek and you love helping teams to succeed with actionable insight's?

THE ROLE

You play a key role in our continuous journey to become more data-driven by delivering high-quality insights and guiding the strategy and decision-making of our product teams. The products you focus on include the website, iOS and Android apps, and our editorial content.

You will be a member of our Product Analytics Chapter, and will work with the VP of Product, product managers, other analysts, and engineers. You will use data to have a global impact on how we address user needs in all of our markets.

  • Partner with product managers, designers, researcher, and engineers to identify opportunities to shape product road maps and strategic directions using data and quantitative research
  • Together with our Data Foundations team and other members of Product Analytics, keep maturing the team's data and tech stack
  • Through hands-on work and mentor ship, work alongside the team lead to develop and coach other product analysts to evolve our data driven approach and focus on actionable insights.

YOUR SKILLS

  • 5 years + experience in a highly quantitative analytics role working closely with product (e.g. product analyst, digital analyst, business intelligence analyst, data analyst)
  • You have worked in a cross-functional collaborative environment, comfortable communicating with senior stakeholders; you are able to influence the way people perceive data and advise on insights in an understandable way.
  • You have excellent knowledge of SQL, demonstrable expertise in building impactful visualisations, plus professional experience in using statistical programming languages for experiment analysis and exploratory data analysis (we work with Python)
  • You have deep knowledge of a variety of analytical techniques with strong theoretical foundations (e.g. funnels, cohort analysis, time-series, running A/B and multivariate tests, applying frequentist and bayesian methods to experimental analysis)

BENEFITS

  • Choose flex-time and home office options
  • Freedom and able to make an impact
  • Sponsored Gym Membership
  • Monthly team events, game nights, and weekly language lunches.
  • Freshly cooked lunches, healthy snacks, and an amazing Italian espresso machine
  • Child Daycare when your Kita is closed or bridge a gap until you have found a daycare spot

HOW TO APPLY

Please register your interest by sending your CV to Dominik Probst via the apply link on this page

or directly

Key Words:

Analytics, Customer Analytics, Retail, eCommerce, Marketing Analytics, Customer Targeting, Target Market, Campaign Analytics, Insights, Web Analytics, SQL, R, Python, Google Analytics, Customer Segmentation, Performance Review, Value Creation, remote, Berlin, Product

#CRM #Campaigns #Communication #Insight #Analysis #Excel #Campaign Management #SQL


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004081DP
Berlin
€65 - €80 per annum + +Benefits
  1. Permanent
  2. Statistical Analyst

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Harnham blog & news

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Visit our Blogs & News portal or check out our recent posts below.

National Storytelling Week: Telling A Story Through Data

A story is a lot more than just words on a page. It’s a combination of interesting language, images, colour and, perhaps most importantly, a brilliant narrator.  This is no different in Data Analytics. Like any story, the beginning of any data report starts out as numbers and figures on a page which, let’s face it, isn’t the most interesting read. To ensure the data reaches its full potential and entices an engaged audience, a good Data Analyst will wind and weave them into a compelling story.  So, how might you go about doing this? Know your audience How your story is crafted will be completely dependent on who will be reading it. It’s important to consider your audience’s age, knowledge and expertise. For example, if you were reporting to a junior team, the information given will be simplified, and specific language and jargon should be broken down to include explanations, making the data accessible. The story may also be a lot longer than usual to ensure all areas of information are covered, with room for questions if need be. This is crucial if you want your data, and your story, to benefit the learning and development of the team as well as to encourage their interest and curiosity in the topic.  On the other hand, if you were telling your data story to a group of expert professionals, the explanations will be a lot more top line and the story much pithier and succinct. The depth should instead lie in the narrative of how the data impacts them and their company, providing solutions to problems or providing compelling ideas for innovation and change.  Choose an engaging narrative Undoubtedly, your data will have thrown up all sorts of storylines, from the mundane to the thrilling. When you’re creating your presentation or report, if the data is relevant, opt to design your story around the most exciting dataset. Your aim is to keep your audience engaged and wanting to know more, not to bore them with too many, or figures that are not relevant or provide further guidance.  Be creative No matter how electrifying your data may be, there's only so much information an individual can take in. Your story needs visuals to bring what you are reporting on to life. Typography, font and font size, colour, images, graphs and tables are all valuable assets to include to help stimulate your audience’s imagination.  Of course, in this day and age, these visuals don’t have to be limited to static pictures either. Don’t be afraid to play around with movement and interactivity to get your audience involved and engaged. That being said, it’s important to find a good balance of static and interactive. Be an appealing narrator If you’re having to present your data, you’ve got an extra challenge on your plate. Your story is only as good as you are. No matter how visually fantastic your report is, or how apt it is for your audience, if you are bored, unengaged and uninterested by the information you are presenting, you will pass all these feelings onto your audience.  Not only is it important you know the story you’re telling inside out, but you should be excited by the data you are presenting. Don’t be afraid to inject personality into your data, make it characteristic and make it feel human. If you are passionate about your data and your story, then your audience will be too.  Data doesn’t just have to be statistics on a page. It can be thrilling, it can be colourful, it can be loud, and it can be enticing. You, as a Data Analyst, are that brilliant narrator.  If you're looking to take the next step in your career or build out your Data & Analytics, we may be able to help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

The Evolution Of CRM Marketing – A Q&A With Catherine Allan

We recently spoke to Catherine Allan, an Associate Director of CRM at Babylon health, a Digital healthcare service with a mission to put accessible and affordable health service into the hands of everyone.  After starting her career in journalism, Allan moved into Marketing, a seemingly natural transition given her copywriting experience. Given the transformation in technology and the use of Data within Marketing, she has seen the significant impact that it has had within the space.  Reflecting on what attracted her into CRM Marketing in the first place, she explains, “It’s that ability to really get to know the audience, what they look like. You have a very defined group of people that you can look at exactly how they are responding – you can get to know their likes, dislikes and respond to them in ways that you can engage them more. You can keep them working with or using your product or organisation”.  Initially working for Ten Lifestyle Group, her clients varied from travel businesses to large financial brands. Like many at the time, they had their traditional methods but, as would soon become a trend within the industry, they started to change things up. Allan expands, “We started experimenting with CRM with the members of our concierge to see if we could. How much better would those people respond to tailored communication over those who received a newsletter of generic stuff?”. Enter the use of Data to tailor CRM offerings. Their first application was to their travel clients, “If we knew someone had a skiing holiday versus a holiday in September one year, we would follow up the following year. Isn’t it time to pick a holiday?”. It seems natural now, but it signified that shift from the mass-communication to segmented customer profiles.  As Marketing teams became more Data-driven, however, customers had to get used to that change of communication. Allan remembers the shift well, “When I first started in CRM, it wasn’t personalised at all but I started to see that people got more used to you knowing their Data and using it. It became less freaky to show that you knew something about them. At the beginning, we were having to be careful about how much we evidenced that we knew, you couldn’t really say I know you’ve had a Ski Holiday. But over the course of the years people have started to expect that, almost like it would be weird if marketeers didn’t know that. The culture towards that use of Data and personalisation has changed”.   However, she explains, there is a limit, “With what people are expecting from your CRM, there is a scaling to how you present stuff. You don’t want to be creepy, you don’t want to overstep it by knowing too much”.  Now, moving into the health-tech space at Babylon, her work revolves around the products that they have on the market. Everything from applications that allow you to log your mood and sync your wearable tech, through to a health check function where you’re given a digital twin of your body. The use of Data within these products is, of course, on another level. The products produce Data-driven recommendations that are very specific to each users. She explains, “obviously in the Marketing team we don’t have access to people’s health records or any health information which they input into the app. So it’s about finding the right cadence to actually engage people with the product, as well as personalising using the Data we can see, such as demographics. Men and women have different health concerns and they differ for younger and older age groups.” Moving into the health space has opened up a different way of engaging with customers. Allan and her team were able to use their Data and produce newsletters that actually engaged their audience on a wider basis. She expands, “We found great success in sending regular newsletters just about health in general, people love to know how they compare to other people and they also want to know to be empowered to manage their own health”.  Naturally, a company like Babylon feel the pressures of a global pandemic in what their customers expect from them to say and do. This is exactly what Allan’s team are now focused on. “When the pandemic came to the UK, as a healthcare company the first thought for the Marketing team was how can we support our members? What can we offer which is unique to Babylon which will add value. The answer we came to was offering information, guides and videos verified by doctors to counteract all those false stories out there about COVID-19”.  Despite the technology to innovate, with things like interactive emails and unique content, there was still a need to strip things back. As Allan explains, “people are anxious, they are worried, they just want the right information, you’ve already got their attention”.  Her team was responsible for launching this new product to members and developing lifestyle communications, whilst also keeping the members engaged and updated. Naturally, the communication during the pandemic shifted, “We upped our newsletter frequency from twice a month to twice a week for the first three weeks of lockdown, then down to once a week, a cadence which we are still maintaining with no drop off in interest” What were the results of these changes? “Our open rates went up, our click through rates went up and our unsubscribes reduced, although they were very low to start with) We reduced sends to once a week when we felt that there was less to say, which I think was better than continuing to send more and becoming boring. Our results over the last 6 weeks have been off the charts averaging a 34% open rate across the whole base of subscribers vs the 24% we were averaging before.”  It’s clear that regardless of industry, from lifestyle to healthcare, the world of CRM has progressed. The information that we gather on customers is evolving, as is the way that we can speak to those customers too. One thing is clear however, from Allan’s experience, especially in the current circumstances, nothing takes away from a clear message.  If you’re looking for your next CRM role or to build out your team, Harnham may be able to help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

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