Senior Data Scientist

New York
US$146310 - US$182887 per annum

Senior Data Scientist
Global CPG
New York City
$130,000 - $150,000

Do you want to join a rapidly growing CPG brand, based in the heart of New York City, who promote exploratory analysis and pushing boundaries with data? If you want to join an advanced team, have experience building attribution models in R/Python and want to work on customer focused analytics projects using open source technologies, then this is the role for you. A household name in CPG are looking for an experienced Data Scientist with proven predictive modelling capabilities in R/Python as well as coding in SQL to help them fully optimize and utilize their omnichannel data to its full potential, delivering insights to diverse stakeholders across the group.

THE ROLE - Senior Data Scientist

This is a unique opportunity for an experienced hands-on Data Scientist with experience in customer lifetime value to join a growing, advanced team specializing in predictive, transactional and market mix modelling as well as ad-hoc customer focused projects across multiple channels to really make their mark within this global CPG brand.

  • As a Senior Data Scientist, you will be actively involved in an advanced analytic team responsible for deep dive analysis using R, SQL and Python for both the online and offline side of the business to understand customer behaviors and trends, as well as tracking customer channel traffic
  • Using your R and SQL/python skills you will be actively involved in building and developing predictive models from day one, helping the business utilize and optimize all marketing and customer data for more efficient and effective targeting.
  • You will be seen as a voice of influence in the business taking full autonomy for your analysis, and delivering insights and recommendations to senior management as well as non-technical audiences.

YOUR SKILLS AND EXPERIENCE:

  • Proven experience in a marketing or customer analytics environment, preferably within a Retail/CPG environment
  • Strong analytics capabilities in R, Python and SQL with the ability to build predictive and market mix models essential.
  • Ability to deliver key insights and recommendations to senior stakeholders
  • Data driven with the desire to learn and develop new skills/analytics techniques

BENEFITS:

As a Senior Data Scientist, you can expect to earn up to $150,000 (depending on experience) + highly competitive benefits

HOW TO APPLY - Senior Data Scientist

Please register your interest by sending your Resume to Jenni Kavanagh via the Apply link on this page

KEYWORDS:

SQL, R, Python, Predictive Modelling, Attribution, Regression, Statistics, Google Analytics, Excel, Marketing, Analysis, Customer Insight, Digital, eCommerce, Retail, Stakeholder Management, Strategy, ROI, Campaigns, Direct Marketing, Online, Tableau, Optimization, Segmentation, Modeling, Advanced Analytics, Market Mix Modeling, Media Mix Modeling, Luxury Retail, CPG, Consumer Goods, Customer Lifetime Value

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61426/JK
New York
US$146310 - US$182887 per annum
  1. Permanent
  2. Statistical Analyst

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‘Tis The Season Of Data: Black Friday Is Here

‘Tis The Season Of Data: Black Friday Is Here

It’s that time of year again. Decorations are going up, the temperature is dropping daily, and the year’s biggest shopping weekend is upon us.  Black Friday and Cyber Monday may have started stateside, but they’re now a global phenomenon. This year, in the UK alone, shoppers are expended to spend £8.57 billion over the four-day weekend. But, for retailers, this mega-event means more than a cash injection. In the world of Data, insights gained from shopping and spending habits during this period can dictate their product and pricing strategies for the next twelve months.  So what is it, exactly, that we can stand to learn from the Black Friday weekend? THE GHOST OF BLACK FRIDAY PAST There are a few interesting takeaways from 2018’s Black Friday weekend that will likely impact what we see this year.  Firstly, and perhaps unsurprisingly given that it’s a few years since the event has become omnipresent, spending only increased about half as much as initially predicted. There are a number of reasons for this, but cynicism plays a central role. More and more, consumers are viewing Black Friday deals with an element of suspicion and questioning whether the discounts are as good as they’re promoted to be. This, combined with other major annual retail events, such as Amazon’s Prime Day, means that this weekend no longer has the clout it once did.  However, 2018 also saw marketers doing more to stand out against the competition. Many businesses have moved away from traditional in-your-face sales messaging and some are even limiting their Black Friday deals to subscribers and members. By taking this approach, their sales stand out from the mass market and can help maintain a level of exclusivity that could be jeopardised by excessive discounts. In addition to branding, marketers making the most of retargeting saw an even greater uplift in sale. Particularly when it came to the use of apps, those in the UK using retargeting saw a 50% larger revenue uplift than those who didn’t.  So, having reviewed last year’s Data; what should businesses be doing this year in order to stand out? GETTING BLACK FRIDAY-READY WITH DATA Businesses preparing for Black Friday need to take into account a number of considerations involving both Marketing and Pricing. For the latter, Data and Predictive Analytics play a huge role in determining what items should go on sale, and what their price should be.  Far from just being based on gut instinct or word-of-mouth, algorithms derived from Advanced Analytics inform Machine Learning models that determine what should be on sale, and for how much. These take into account not only how many of each discounted product need to be sold to produce the right ROI, but also what prices and sales should be for the rest of the year in order to make the sale financially viable.  In terms of Marketing, Deep Learning techniques can be used to accurately predict Customer Behaviour and purchases. These predictions can then reveal which customers are likely to spend the most over the weekend, and which are likely to make minimal purchases. Marketers can then, in the lead up to Black Friday, target relevant messaging to each audience whether it be “get all you Christmas shopping in our sale” or “treat yourself to a one-off item”. By carefully analysing the Data they have available and reviewing the successes and failures of their Black Friday events, businesses can generate greater customer loyalty and improve their sales year-round. If you’re looking to build out your Marketing Analytics team or take the next step in your career, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

The Harnham 2019 Data & Analytics Salary Guide Is Here

We are thrilled to announce the launch of our 2019 UK, US and European Salary Guides. With over 3,000 respondents globally, this year’s guides are our largest and most insightful yet.  Looking at your responses, it is overwhelmingly clear that the Data & Analytics industry is continuing to thrive. This has led to an incredibly active market with 77% of respondents in the UK and Europe, and 72% in the US, willing to leave their role for the right opportunity.  Salary expectations remain high, although we’re seeing that candidates often expect 2-10% more than they actually achieve when moving between roles.  Globally, we’ve also seen a change in the reasons people give for leaving a position, with a lack of career progression overtaking an uncompetitive salary as the main reason for seeking a change.   There also remains plenty of room for industry improvement when looking at gender parity; the UK market is only 25% female and this falls to 23% in the US and 21% across the rest of Europe.  In addition to our findings, the guides also include insights into a variety of markets and recommendations for both those hiring, and those seeking a new role.  You can download your copies of the UK, US and European guides here.

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