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Senior CRM Analyst

Birmingham, West Midlands
£50000 - £68000 per annum + Benefits
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SENIOR CRM ANALYST
UP TO £68,000 + BENEFITS
BIRMINGHAM

This is an exciting opportunity to work within a leading telecomms brand! You will be working to optimise their marketing and CRM communications through analysis across various channels, as the company looks to improve their understanding of their customers.

THE COMPANY
As a Senior CRM Analyst in this company, you will have an exciting opportunity to work within a leading telecomms brand. This company are looking for several senior analysts due to growth in the business in an exciting new function.

THE ROLE
As a Senior CRM Analyst, you will be manipulating and analysing large datasets to produce actionable insights in a statistical manor, primarily using strong SQL skills and Python or R for advanced modelling. You can expect to be performing analysis across customer segmentations, CRM, marketing analytics, channel and acquisition analysis to aid targeted marketing.
More specifically, you can be expected to be involved in the following:

  • Analysing how customers respond to marketing communications
  • Analysing customer and transactional data to understand behaviour
  • Understanding customer churn, LTV and order frequency
  • Working collaboratively with the marketing team to create better targeted campaigns across email, social media, organic, paid search, affiliates and display channels.

YOUR SKILLS AND EXPERIENCE

The successful Senior CRM Analyst will have the following skills and experience:

  • Commercial experience using SQL to analyse customer behaviouras well as Python or R for advanced modelling e.g. regression
  • Marketing attribution experience
  • Some commercial experience with ideally a degree in a STEM subject
  • Experience working cross-functionally
  • Experience working with transactional and online data is desirable
  • Proven ability to provide actionable insights across various teams

THE BENEFITS
The successful Senior CRM Analyst will be looking to earn up to £68,000 with a comprehensive benefits package.

HOW TO APPLY:
Please register your interest by sending your CV to Dylan Butcher via the Apply link on this page.

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106733/db
Birmingham, West Midlands
£50000 - £68000 per annum + Benefits
  1. Permanent
  2. Marketing Analyst

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