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Senior Analytics & Insights Manager

Massachusetts
US$115000 - US$125000 per year

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Senior Analytics & Insights Manager
Global Retailer
Greater Boseton
$115,000 - $125,000

A globally renowned retail business are looking for a Senior Analytics & Insight Manager to come and join their team in the Greater Boston Area. If you are ambitious, want to join a centralized, data-driven organization and have a solid background in analyzing customer experience, media performance and advertising effectiveness, then this could be the next role for you.

THE ROLE - Senior Analytics & Insights Manager

As a Senior Analytics & Insights Manager, you will be involved in a diverse range of projects working on media performance, brand positioning/tracking and customer experience. You will be part of a collaborative team who are technically strong in Excel, Tableau and IRI/Nielsen data, delivering key insights from your work to senior stakeholders.

You will:

  • Actively take a lead in understanding overall business goals and media performance across multiple teams internally, whether it be to understand advert effectiveness, customer experience or persona across multiple channels, creating customer journey insights
  • Be involved in managing media mix modelling projects, working with internal teams and vendors to ensure that the quality of data received it of a high caliber, and helps to understand the motives behind customer behaviors, as well as brand measurement and optimize consumer shopping behaviors
  • Focus on audience profiling, market segmentations and brand tracking/positioning for a diverse range of products globally, so need to be willing to learn and diversify across projects and markets
  • Responsible for visualizing the data outputs in Tableau, building a strategy that will help the business achieve its overall goals

YOUR SKILLS AND EXPERIENCE:

  • Degree educated in a statistically focused discipline such as Math, Stats, Psychology etc with a strong business acumen
  • Background in marketing or media analytics or research leveraging data across multiple channels, as well as working with IRI and Nielsen data and vendors
  • Sound understanding of statistical techniques such as regression, correlation or media mix modelling, and the importance of customer journey and brand tracking with sales and product performance
  • Ability to work in a fast paced, fluid environment, managing multiple projects simultaneously

THE BENEFITS

As a Senior Analytics & Insights Manager, you can expect to earn up to $125,000 + competitive benefits

HOW TO APPLY

Please register your interest by sending your Resume to Jenni Kavanagh via the Apply link on this page

KEYWORDS:

Media, Media Insights, Campaign optimization, Media Mix Modelling, Retail, Shopper Insights, Consumer Behavior, Research, Strategic, Analytics,Market Segmentation, Brand Positioning, Brand Tracking, Social Media, Digital, CPG, Persona, Audience Profiling, Product Performance, Tableau, Excel, Perception, Customer Journey, Shopper Insights, Buying Behaviors, Nielsen, IRI, Milward Brown, Vendor Management, Brand Measurement

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VAC-106236/JK
Massachusetts
US$115000 - US$125000 per year
  1. Permanent
  2. Media Analyst & Adtech

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