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Senior Analyst, Insights & Data Strategy

Boston, Massachusetts
Negotiable
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Senior Analyst, Insights & Data Strategy
Consumer Goods
Greater Boston Metropolitan Area
$120,000 to $130,000 + Bonus + Benefits

Are you passionate about joining a well-established, global organization that develops some of the most innovative, iconic technologies around? A leading consumer goods company is looking for an experienced Senior Analyst, Insights & Strategy to spearhead the successful extrapolation of important insights from market mix models and make the appropriate recommendations to meet business growth in the Greater Boston Metropolitan Area.

THE ROLE:

As Senior Analyst, Insights & Data Strategy, you will be Consumer Insights Lead in extrapolating performance insights from multiple market mix models and media mix models and delivering actionable ROI insights to executive stakeholders. You will be responsible for:

  • Testing new marketing variables to better explain the marketing mix using Excel (i.e., Macros)
  • Managing the functional relationship with a global leading marketing optimization agency
  • Working cross-functionally to leverage data for time series variables (i.e., impressions, traffic)
  • Coordinating marketing performance measurements of sponsors as well as influencing major marketing decisions through data analysis

YOUR SKILLS & EXPERIENCE:

  • Extensive, progressive Analytics & Insights experience in either Media or Consumer Goods
  • Strong knowledge of Market Mix Modeling, Media Mix Modeling, and Campaign Measurement
  • Proven commercial experience extrapolating key insights from various predictive models
  • Strong technical skills in MS Excel (i.e., Macros, Pivot Tables, VLOOKUP's) & Neustar data/tech
  • Familiarity with other technical tools such as SQL, Looker, Power BI, and Looker
  • Proven commercial experience working in both global corporate and cross-functional environments
  • Strong written/verbal communication, negotiation, and presentation skills across the business
  • Bachelor's degree in Business, Finance, Marketing, Mathematics, Statistics, or related discipline; Master's degree preferred

BENEFITS:

As Senior Analyst, Insights & Data Strategy, you can make up to $130,000 base (depending on your experience).

HOW TO APPLY:

Please register your interest by sending your resume to George Little via the apply link on this page.

KEYWORDS:

Marketing Analytics, Performance Marketing, Consumer Insights, Data Strategy, Market Mix Modeling, Media Mix Modeling, Measuring Marketing Effectiveness, MS Excel, Macros, Pivot Tables, VLOOKUP's, SQL, Looker, Tableau, Power BI, Neustar, Marketing Measurement, Consumer Analytics, ROI Insights

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00018/GL
Boston, Massachusetts
Negotiable
  1. Permanent
  2. Customer Insight

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