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Senior Analyst, Digital Media
San Francisco, CA
A fantastic position for an experienced marketing analyst with excellent knowledge of web and media platforms to join an SF based media agency. You'll be responsible for performing analysis of vertical market trends, competitors, and campaign performance (online and offline media).
ROLE OVERVIEW - SENIOR ANALYST, DIGITAL MEDIA
YOUR SKILLS AND EXPERIENCE
SALARY AND BENEFITS
The successful Senior Analyst can expect a salary of $80-100k plus a comprehensive benefits package.
HOW TO APPLY
For more information about the role press "apply now".
Marketing Analyst, Analyst, Analytics, Adobe Analytics, Google Analytics, SQL, Agency, Digital, SEO, Tableau, DoubleClick, Coremetrics, A/B testing, Social Media, Data, Digital Analytics, Digital Analytics, Media, Online Media, Offline Media, TV
US$100000 - US$135000 per year
Ever imagined building a digital audience development team from the ground up at a world-renowned, premier lifestyle company?
£35000 - £45000 per annum
Leeds, West Yorkshire
New Digital Insight Analyst for a reputable travel company in Leeds!
£40000 - £45000 per annum
One of the largest marketing consultancies in the UK requires a digital analyst to joint their consulting team!
£35000 - £45000 per annum
A great new role has opened up at a tech consultancy. As a digital analyst you will oversee a wide variety of projects and broaden your skill set.
€80000 - €100000 per annum + benefits
Amsterdam, North Holland
Fantastic opportunity to work with leading retail, automotive, travel and fashion brands.
With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.
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The phrase Campaign Analyst means many things to many people. A quick Google search alone turns up a variety of titles and job descriptions, united by one common thread; creating merit through customer value, metrics, and consumer insight. As a rule, Campaign Analysts have become more and more important in every forward-thinking business over the past few years, particularly in B2B marketing departments. But what are the big trends we should expect to see over the next year or so? Recapping the role Campaign Analysts are the go-to resource for everyone from staff to stakeholders, acting as advisor in regard to digital campaigns segmentation and analytical needs, and utilising their comprehensive knowledge and understanding of customer Data. They are often the bridge across departmental teams and help provide a big picture scope, while also diving into the details of customer and marketing insights to achieve actionable results. As an overview, they: Develop guidelines and build Database procedures to evaluate individual, multi-and omnichannel testing methodologies. Mine Data and reach out to customer segments for query Data.Identify areas of improvement for campaign organisation.Provide critical support to campaigns, from conception to implementation, with the ability to translate marketing plans into production-ready endeavours. Is it time for a Data Health Check? Though Data & Analytics have played a big role in retail over the last few years, Marketing departments have often lagged a bit behind. However, they’re beginning to catch up. In 2018, a Dun & Bradstreet survey showed over 60 percent of B2B companies thought Data quality was extremely important. In 2019, the same rings true. But, as things develop even further, here are a few things to consider in your Marketing Data ecosystems: Updating your company’s customer Data health – Eliminate duplicate records, make sure customer information is accurate and up-to-date, and make sure your segmentations still make sense. Have decision makers for targeted campaigns changed or moved on? Are email addresses and phone numbers still valid? Keeping your customer Data up-to-date ensures you’re not analysing invalid Data. Creating a more focused Data-Driven approach with Marketing ROI – Assess and evaluate spending and revenue with a lens on Marketing channel variety. What’s working? What isn’t? Where can you cut costs while increasing market-generated revenue?Micro-segmenting your targeting efforts – Go deeper in your targeted Marketing efforts. Narrow your Data parameters. The more layers you add, the more targeted you can focus your messaging, and the more likely you are to reach the best audience for your business.Utilising video Marketing – Much like boosting your resume with video, the same can be said for targeted Marketing campaigns. As a Campaign Analyst, you’ll need to work with departments across the business to create a unified Content Marketing Strategy and video remains a crucial format according to a LinkedIn study. And on that note… Pressing play on video The bland days of corporate speak, restrictive tone, and limited colour in video Marketing are a thing of the past. Video is now a crucial Marketing and engagement tool, providing the opportunity to engage with customers in almost real-time. With this, customers feel heard and can help transform a product as well as gain trust in the business itself. From GDPR to fake news to Data breaches, it’s highly important for businesses to provide transparency in their interactions and video helps them do that. By being transparent and acknowledging mistakes, business can both gain consumer trust and improve upon their mistakes.. In addition, customer’s no longer feel like voices in a canyon; they are part of the business and therefore more invested in the company’s success. Additionally, this can expand your reach, allowing you discover what a broader range of customers think. If we want a recommendation for a good restaurant, a doctor, or some other place or service, we turn first to our friends. And in the era of social media, our friends are everywhere. What better way to reach out to your target audience than by video with authentic customer reviews and testimonials? A well-developed strategy leads to happy customers and their goodwill is, ultimately, free Marketing. If you’re looking for your next Campaign Analyst opportunity, we may have a role for you. Check out our latest roles or get in touch with one of our specialist consultants.
13. March 2019
I am thrilled to announce that we've been named one of The Sunday Times' Top 100 Small Companies to Work For 2019. This is the first year we've been eligible for the award and, fantastically, we've managed to place 26th. Coming off the back of our three-star accreditation from Best Companies for 'Extraordinary Levels' of workplace engagement, and being named APSCo's Recruitment Company of the Year (£10m-£50m) this is something else for the whole business to be proud of. Crucially, for both myself and the leadership team, is the fact that this accolade is based entirely on employee feedback. Our success has always been built on the success of our employees and we have always tried to nurture an environment where they can flourish. To be recognised for our efforts. and to know that our staff are happy here, means a tremendous amount to us. And, as ever, we're looking to grow our team. If you're determined, ambitious and driven, get in touch about our latest opportunities.
21. February 2019