Senior Analyst, Digital Media

Los Angeles, California
US$80000 - US$100000 per year

Senior Analyst, Digital Media
Los Angeles, CA

$80,000-100,000

A fantastic position for an senior analyst with excellent knowledge of digital media platforms to join an LA based advertising agency. You'll be responsible for performing analysis of vertical market trends, competitors, and campaign performance (online and offline media).

ROLE OVERVIEW - SENIOR ANALYST, DIGITAL MEDIA

  • Define campaign KPIs and derive relevant metrics, targets and insights for both online and offline media, including SEM, Display, Social, TV and Radio
  • Analyze data and present results to both internal and external stakeholders whilst drawing hypothesis
  • Perform analytical "deep dives" as needed
  • Monitor and provide optimizations recommendations for omni-channel campaigns
  • Design and conduct A/B testing and make recommendations for optimization
  • Create and conduct statistical analysis on various datasets

YOUR SKILLS AND EXPERIENCE

  • 3+ years marketing analytical work experience, ideally with agency exposure
  • Excellent written and verbal communication, with the ability to communicate to non-technical audiences
  • Experience with Adobe Analytics, Google Analytics and/or Coremetrics (Certifications are a plus)
  • Experience with data visualization tools (Tableau/DOMO/Excel/Qlikview/ETC.)
  • Experience providing analysis and insights across online and offline media
  • Proficiency with Optimizely, Adobe Target, Google Content Experiments, or an equivalent tool
  • Experience using social media monitoring services, such as Radian6, Netbase, Crimson Hexagon, or Sysomos
  • Experience analyzing and reporting on ad serving platforms like: Adwords, DoubleClick/DART, Atlas, Eyeblaster etc.

SALARY AND BENEFITS

The successful Senior Analyst can expect a salary of $80-100k plus a comprehensive benefits package.

HOW TO APPLY

For more information about the role press "apply now".

KEYWORDS

Marketing Analyst, Analyst, Analytics, Adobe Analytics, Google Analytics, SQL, Agency, Digital, SEO, Tableau, DoubleClick, Coremetrics, A/B testing, Social Media, Data, Digital Analytics, Digital Analytics, Media, Online Media, Offline Media, TV

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JP:35837
Los Angeles, California
US$80000 - US$100000 per year
  1. Permanent
  2. Media Analyst & Adtech

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