Senior Analyst- CRM Database Analytics

New York
US$110000 - US$125000 per annum

Senior Analyst- Database Analytics
Retail
Greater New York City Area
$110,000-$125,000

Do you have marketing campaign experience, specifically within CRM database management and customer engagement? In this role, you will be navigating through customer experience journeys by extracting and analyzing customer data within marketing campaigns. With performing deep analysis on customer engagement, you will find how to better target key demographics, while using tools like SQL, Excel and CRM tools like like Unica, Eloqua, Marketo, etc.

THE COMPANY:

My client is a leading luxury retail brand that has been a pioneer in high fashion and quality for over a decade. This multi-million-dollar company has thousands of stores worldwide and is looking to expand their Data Science & Analytics function.

THE ROLE:

As a Senior Analyst, you will be leading your team in a proactive approach into tracking business trends and creating new features to improve customer journey and experience. You will be:

  • Highly proficient in tools like SQL and campaign management tools like Unica, Eloqua, Marketo, Pardot, etc.
  • Measure performance of e-mail and direct mail campaigns.
  • Be able to value the customer experience from an analytical lens: segmentation, marketing automation, retention, A/B testing, CRM, trigger campaigns, optimization, among others.
  • A great communicator-- be able to explain how your strategy and insights are directly linked to customer behavior.
  • Be able to work cross functionally among other departments.

YOUR SKILLS AND EXPERIENCE:

  • Expert proficiency and in SQL and Excel.
  • High expertise in campaign performance, marketing automation, retention, A/B testing, trigger campaigns, CRM and optimization, among others.
  • Ability to lead a team of skilled analysts to gather actionable and quantitative insights.
  • Proven ability in generating advanced marketing insights and valuing the consumer perspective.
  • Effectively communicating with stakeholders and partners-translating your insights in a way that captivates and leads to action.

THE BENEFITS:

  • $110,000-125,000 Salary

HOW TO APPLY:

Please register your interest by sending your CV to Sasha Baez via the Apply link on this page.

KEYWORDS:

Retail, Senior Analyst, Database Analytics, marketing, campaign, trigger, automated messaging, sentiment, behavior driven, SQL, R, Python, Unica, Marketo, Eloqua, strategy, marketing strategy, customer behavior, insights, optimization, campaign performance, channel strategy, marketing automation, retention, A/B testing, optimization, stakeholders, consumer perspective

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334/Sb
New York
US$110000 - US$125000 per annum
  1. Permanent
  2. Campaign Analayst

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‘Tis The Season Of Data: Black Friday Is Here

‘Tis The Season Of Data: Black Friday Is Here

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The Harnham 2019 Data & Analytics Salary Guide Is Here

We are thrilled to announce the launch of our 2019 UK, US and European Salary Guides. With over 3,000 respondents globally, this year’s guides are our largest and most insightful yet.  Looking at your responses, it is overwhelmingly clear that the Data & Analytics industry is continuing to thrive. This has led to an incredibly active market with 77% of respondents in the UK and Europe, and 72% in the US, willing to leave their role for the right opportunity.  Salary expectations remain high, although we’re seeing that candidates often expect 2-10% more than they actually achieve when moving between roles.  Globally, we’ve also seen a change in the reasons people give for leaving a position, with a lack of career progression overtaking an uncompetitive salary as the main reason for seeking a change.   There also remains plenty of room for industry improvement when looking at gender parity; the UK market is only 25% female and this falls to 23% in the US and 21% across the rest of Europe.  In addition to our findings, the guides also include insights into a variety of markets and recommendations for both those hiring, and those seeking a new role.  You can download your copies of the UK, US and European guides here.

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