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Senior Ad Operations Specialist
Los Angeles, CA
$60-70k - depending on experience
Do you want to be part of a growing ad operations team within an exciting full-service advertising agency? If so, I have an exciting opportunity for an Ad Operations Specialist. You will be responsible for digital ad campaign management whilst collaborating with media teams, account teams and vendors.
ROLE OVERVIEW - AD OPERATIONS SPECIALIST
YOUR SKILLS AND EXPERIENCE
SALARY AND BENEFITS
The successful Ad Operations Specialist can expect a salary of $60-70k plus a comprehensive benefits package.
HOW TO APPLY
For more information about the role press "apply now".
Ad Operations, media, trafficking, media trafficking, media planning, DSP, DMP, Demand Side Platform, Data Management Platform, Google Tag Manager, Ensighten, Tag Management, TradeDesk, DataXu, DCM, DoubleClick, Adobe Media Optimizer
US$100000 - US$120000 per year
Los Angeles, California
An exciting opportunity to join a DTC lifestyle brand and own analytics across paid media channels.
US$70000 - US$80000 per year
Los Angeles, California
Do you want to work for one of the largest and most recognized independently owned advertising agencies in the US?
US$70000 - US$90000 per year
Fantastic opportunity to join one of the largest independent advertising agencies on the West Coast as a Snr Media Analyst within their growing data team.
€80000 - €90000 per annum
Opportunité de DIRECTEUR d'agence media et digitale basée à Paris.
£25000 - £35000 per annum
Digital Analytics Consultant role for a specialist agency in London!
With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.
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The Ski season may be drawing to a close, but it’s never too early to start planning for next year. Born and raised in the mountains of Austria, I have been skiing all of my life. For me, it’s about freedom, enjoying the views and forgetting about everything else. But, since I’ve stepped into the world of Data & Analytics, I started to asked myself “what can I learn from my work that I can apply to my skiing”? After having a look around, I began to discover ways in which Data could support my passion. I’ve pulled together some of the most interesting things I’ve discovered and created this handy guide to help you prepare for your next trip. Here’s how you can use data to create the perfect ski trip. Follow the snow Anyone who has skied before knows about the uncertainty before a trip. Will there be enough snow? Will the weather be good? Which resort is the most suited to my ability? Fortunately, somebody has already pulled this information together for you. Two "web spiders" were built via Scrapy, a Python framework used for data extraction, the first of which extracted ski resort data. The second spider, on the other hand, extracted daily snowfall data for each resort (2009 - present). After collecting Data from more than 600 ski resorts and spitting it into 7 main regions, the spiders were able to form a conclusion. The framework then pulled out key metrics, including the difficulty of runs, meaning that skiers are now able to decide which resort is most suitable for their ability. As for the weather, onthesnow.com has recorded snowfall data from all major resorts, every year since 2009. We all know that good snow makes any trip better, so the collected data here will help skiers ensure they are prepared for the right weather, or even plan their trip around where the snow will be best. Optimise your skis Ski manufacturing is a refined and complicated process, with each ski requiring many different materials to be built. Unfortunately, this often results in the best skis running out quickly as supply outspeeds demand. To help speed up and improve the process, companies are implementing technologies like IBM Cognos* that monitor entire supply chains so that no matter how much demand increases, they have the materials to meet it. Additionally, since the majority of companies have become more data-driven, production time has been reduced by weeks. Predictions for future demand has also become 50% more accurate, resulting in a drop of 30% idle time on production lines. Skip the Queue Tired of queuing for the ski lift? There’s good news. As they begin to make the most of data, ski resorts are introducing RFID* (Radio Frequency Identification) systems. These involve visitors purchasing cards with RFID chips included, allowing them to skip queues at the lifts as there is no need to check for fake passes. The data can then be utilised for gamification platforms to turn a skier’s time on the slopes into an interactive experience. The shift towards Big Data not only has advantages for the visitors, but the management are also benefiting. In the past, it has been difficult to analyse skier’s data. Now, with automated and proper data management, the numbers can be crunched seamlessly and marketing campaigns can be directed at how people actually choose to ski. Carve a Better Technique Skiing isn’t always easy, especially if you haven’t grown up with it. Usually, ski instructors are the solution but, in the age of Data & Analytics, there are other solutions. Jamie Grant and co-founder Pruthvikar Reddy have created an app called Carv 2.0, which allows you to be your own teacher. It works by using a robust insert that fits between the shell of your ski boots and the liner. It then gathers data from 48 pressure sensitive pads, and nine motion sensors. This data is fed to a connected match-box size tracker unit, sitting on the back of your boots, before being relayed via Bluetooth to the Carv App on your phone. Carv can then measure your speed, acceleration and ski orientation a staggering 300 times a second. Thanks to a complex set of algorithms this data is then converted into an easy to follow graphic display on your phone’s screen as well as verbal feedback from Carvella. The accuracy of this real-time data could make it a better instructor than any individual person. Data & Analytics are helping streamline every part of our lives. Whilst the above can’t guarantee a perfect ski trip, they can help us minimise risks and optimize our performance and experience. If you’re able to use data to improve day-to-day living, we may have a role for you. Take a look at our latest opportunities or get in touch with our expert consultants.
04. April 2019
The phrase Campaign Analyst means many things to many people. A quick Google search alone turns up a variety of titles and job descriptions, united by one common thread; creating merit through customer value, metrics, and consumer insight. As a rule, Campaign Analysts have become more and more important in every forward-thinking business over the past few years, particularly in B2B marketing departments. But what are the big trends we should expect to see over the next year or so? Recapping the role Campaign Analysts are the go-to resource for everyone from staff to stakeholders, acting as advisor in regard to digital campaigns segmentation and analytical needs, and utilising their comprehensive knowledge and understanding of customer Data. They are often the bridge across departmental teams and help provide a big picture scope, while also diving into the details of customer and marketing insights to achieve actionable results. As an overview, they: Develop guidelines and build Database procedures to evaluate individual, multi-and omnichannel testing methodologies. Mine Data and reach out to customer segments for query Data.Identify areas of improvement for campaign organisation.Provide critical support to campaigns, from conception to implementation, with the ability to translate marketing plans into production-ready endeavours. Is it time for a Data Health Check? Though Data & Analytics have played a big role in retail over the last few years, Marketing departments have often lagged a bit behind. However, they’re beginning to catch up. In 2018, a Dun & Bradstreet survey showed over 60 percent of B2B companies thought Data quality was extremely important. In 2019, the same rings true. But, as things develop even further, here are a few things to consider in your Marketing Data ecosystems: Updating your company’s customer Data health – Eliminate duplicate records, make sure customer information is accurate and up-to-date, and make sure your segmentations still make sense. Have decision makers for targeted campaigns changed or moved on? Are email addresses and phone numbers still valid? Keeping your customer Data up-to-date ensures you’re not analysing invalid Data. Creating a more focused Data-Driven approach with Marketing ROI – Assess and evaluate spending and revenue with a lens on Marketing channel variety. What’s working? What isn’t? Where can you cut costs while increasing market-generated revenue?Micro-segmenting your targeting efforts – Go deeper in your targeted Marketing efforts. Narrow your Data parameters. The more layers you add, the more targeted you can focus your messaging, and the more likely you are to reach the best audience for your business.Utilising video Marketing – Much like boosting your resume with video, the same can be said for targeted Marketing campaigns. As a Campaign Analyst, you’ll need to work with departments across the business to create a unified Content Marketing Strategy and video remains a crucial format according to a LinkedIn study. And on that note… Pressing play on video The bland days of corporate speak, restrictive tone, and limited colour in video Marketing are a thing of the past. Video is now a crucial Marketing and engagement tool, providing the opportunity to engage with customers in almost real-time. With this, customers feel heard and can help transform a product as well as gain trust in the business itself. From GDPR to fake news to Data breaches, it’s highly important for businesses to provide transparency in their interactions and video helps them do that. By being transparent and acknowledging mistakes, business can both gain consumer trust and improve upon their mistakes.. In addition, customer’s no longer feel like voices in a canyon; they are part of the business and therefore more invested in the company’s success. Additionally, this can expand your reach, allowing you discover what a broader range of customers think. If we want a recommendation for a good restaurant, a doctor, or some other place or service, we turn first to our friends. And in the era of social media, our friends are everywhere. What better way to reach out to your target audience than by video with authentic customer reviews and testimonials? A well-developed strategy leads to happy customers and their goodwill is, ultimately, free Marketing. If you’re looking for your next Campaign Analyst opportunity, we may have a role for you. Check out our latest roles or get in touch with one of our specialist consultants.
13. March 2019