Retention CRM Analyst

Boston, Massachusetts
US$100000 - US$120000 per annum

Retention CRM Analyst
Retail
Greater Boston Area
$100,000-$120,000

If you have hands on experience in influencing and driving retention strategy, please keep reading! In this role, you will be understanding the customer's likelihood to renew their membership as well as developing innovative strategies on how to best retain and influence behavior during every step in the customer life cycle. You will act as the subject matter expert in this role and leading your team in this high impact project will be key!

THE COMPANY:

My client is highly regarded retail company based in the greater Boston area. They are in need someone to lead the department in integrating membership strategy and to understand how to optimize their existing channels to amplify strategic opportunities for growth.

THE ROLE:

As a Retention CRM Analyst you will be a subject matter expert and leading your team in a proactive approach into tracking consumer trends and implementing membership strategy throughout the business. You will be:

  • Highly proficient in tools like Excel, SQL and/or SAS and CRM platforms like Salesforce Marketing Cloud, Eloqua, Marketo, Unica, among others.
  • Able to work cross functionally among other departments to identify the best time in the customer life cycle to engage members to renew.
  • Understanding, building out and analyzing campaign performance, marketing automation, retention, A/B testing, CRM, trigger campaigns, optimization, among others.
  • Comparing and contrasting consumer behavior during the pre and post stages of the campaign.
  • Leading a team of 5 or more analysts!

YOUR SKILLS AND EXPERIENCE:

  • Expert proficiency in Excel, SQL and/or SAS and CRM platforms like Marketo, Salesforce Marketing Cloud, Eloqua, Unica among others.
  • Ability to lead a team of skilled analysts to gather actionable insights.
  • Proven ability in generating advanced marketing insights and valuing the consumer perspective.
  • Effectively communicating with stakeholders and partners-translating your insights in a way that captivates and leads to action.

THE BENEFITS:

  • $100,000-120,000 Salary

HOW TO APPLY:

Please register your interest by sending your CV to Sasha Baez via the Apply link on this page.

KEYWORDS:

retail, retention specialist, greater Boston area, customer life cycle, marketing, campaign, retention strategy, behavior driven, SQL, Unica, Marketo, Eloqua, Excel, strategy, marketing strategy, customer behavior, insights, optimization, campaign performance, channel strategy, marketing automation, retention, A/B testing, optimization, stakeholders, consumer perspective

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6868/SB
Boston, Massachusetts
US$100000 - US$120000 per annum
  1. Permanent
  2. Marketing Analyst

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‘Tis The Season Of Data: Black Friday Is Here

‘Tis The Season Of Data: Black Friday Is Here

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The Harnham 2019 Data & Analytics Salary Guide Is Here

We are thrilled to announce the launch of our 2019 UK, US and European Salary Guides. With over 3,000 respondents globally, this year’s guides are our largest and most insightful yet.  Looking at your responses, it is overwhelmingly clear that the Data & Analytics industry is continuing to thrive. This has led to an incredibly active market with 77% of respondents in the UK and Europe, and 72% in the US, willing to leave their role for the right opportunity.  Salary expectations remain high, although we’re seeing that candidates often expect 2-10% more than they actually achieve when moving between roles.  Globally, we’ve also seen a change in the reasons people give for leaving a position, with a lack of career progression overtaking an uncompetitive salary as the main reason for seeking a change.   There also remains plenty of room for industry improvement when looking at gender parity; the UK market is only 25% female and this falls to 23% in the US and 21% across the rest of Europe.  In addition to our findings, the guides also include insights into a variety of markets and recommendations for both those hiring, and those seeking a new role.  You can download your copies of the UK, US and European guides here.

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