Programmatic Consultant

London
£30000 - £35000 per annum + benefits

This vacancy has now expired. Please see similar roles below...

Programmatic Consultant
London

£30,000 - £35,000 + benefits

This is a fantastic opportunity with a digital analytics company as a Programmatic Consultant. Essentially, you will be accountable for advising clients on how to optimise their digital strategies. If you have a good understanding of the Adtech and Martech landscape and would like to utilise such knowledge to generate a commercial difference, this is the opportunity for you.

THE COMPANY

As a growing digital analytics agency, this organisation specialises in assisting their clients to gain the best insights from their data to increase marketing and advertising performance. In addition, their presence an international scale provides the opportunity for the successful candidate to have a one-week crash course in Paris; to obtain hands on exposure to Adtech and Martech from industry experts.

THE ROLE

As a Programmatic Consultant you will be responsible for conversing with clients to establish what methods they currently use and decipher the problem. From this, the successful candidate will provide the relevant strategy and any advice the client may need. The technological solutions are built in Paris, but you will be required to report on the solutions' effectiveness and troubleshoot any issues.

  • Propose digital solutions to clients based on their requirements whether that be with a programmatic, web analytics, UX or attribution focus
  • Present strategy through visualisation tools such as PowerBi or Tableau

YOUR SKILLS AND EXPERIENCE:

The successful Analytics Consultant will be:

  • Educated to a degree level from a Russell Group University
  • Some commercial experience in consulting or digital analytics
  • Good knowledge of platforms DMP but full training on the relevant platforms will be provided
  • An understanding of web analytics tools such as Google Analytics, Adobe Analytics or Google Tag and data visualisation tools
  • Prior client-facing experience is ideal
  • Motivated to develop their skillset

THE BENEFITS

  • £35,000 - £40,000 plus benefits
  • Full training provided in Paris
  • Have exposure to multiple verticals of the Digital space
  • Work for a reputable and growing agency

HOW TO APPLY

Please register your interest by sending your CV to Francesca Harris via the Apply link on this page.

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36779
London
£30000 - £35000 per annum + benefits

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The Power Of Programmatic: How It Keeps On Converting

Applying to anything from digital out-of-home to mobile, social media to TV, Programmatic tech continues to develop at a furious pace. And as it gets more sophisticated so, too, does its power to fuel growth across multiple industries.  So it goes without saying that Programmatic is set to remain a valuable part of the Ad Tech toolkit. As it evolves, brands can measure and enhance their creative campaigns with ever-greater accuracy to improve conversion rates and engagement. Here are some of the latest ways automated ads have been helping brands increase their influence over customers. SHORTENING THE RETAIL SALES FUNNEL  The former might of traditional brand and advertising agency models is fading. Instead, we’re seeing the old sales funnel being redefined into a more direct buying journey. Omnichannel shopping is now the norm, and screens with their accompanying ads wield plenty of power in influencing how we shop.  Thanks to growing numbers of mobile purchases coupled with Programmatic technology, brands use Data to improve the customer experience, reduce acquisition costs and push more products into online shopping baskets.  And as more retailers prioritise selling stuff online, they gain more control over customer data. Which in turn feeds their automated ads and speeds up the buying journey further. BOOSTING BRANDED CONTENT REACH  No worldwide media corporation would last long without using technology to make the best use of its resources. So it makes sense that the BBC uses Programmatic ads to create greater access to its branded content. Using data, the BBC can see what particular audience segments are into, from trending topics to the devices they’re choosing to devour news and entertainment. From there, the broadcaster twins its own data with wider industry stats to form insights that help to shape its content strategy. Automated media buying also reduces the labour that traditionally accompanied ad campaigns. The key advantage being that it frees up staff to concentrate on more creative tasks, according to Luke Fox, the BBC’s Head of Programmatic for the Asia Pacific. As a direct result of the automated ads, the BBC’s media placement has become more focused and effective, with branded content “getting to the right people at the right time.” An advertiser’s dream come true, essentially.  It is minimal effort, too. Using Programmatic tech gives organisations better access to consumers all over the world, across a wide array of media such as podcasts.  CUSTOMISED MESSAGING We all know that personalisation is a tried-and-tested marketing strategy. So it’s no surprise that programmatic ads adapt to whoever they’re targeting. Ads adapt to multiple audience variants, from age, gender, income and location right down to the device we’re using. Through constant feedback, marketers can adjust their campaigns in real time, changing their message according to where customers are, what they’re doing and how they’re responding to the ad. In theory, as more brands move their media-buying in-house, the Programmatic process becomes easier to control and adapt. Zendesk’s director of digital Aurélien Dubot certainly thinks so. After the company moved its advertising in-house, Dubot says the decision has enabled them to make instant tweaks: “We don’t wait a week or three days to adjust things, we adjust it straight away.” Whether brands choose in-house or an agency for their media buying, one thing’s for certain: programmatic is a complex system that continues to bear fruit, provided brands set clear goals for what they’re trying to achieve. Ultimately, the results will only be as good as the data, along with the marketing team’s ability to analyse it. The Programmatic industry is growing. If you’re interested in Data & Analytics, we may have a role for you. Take a look at our latest opportunities or get in touch with our expert consultants.  

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The 2019 Harnham Salary Guides are nearly here. Last night saw a hundred of Data & Analytics' top professionals gather to get their hands on an advanced copy and hear from some of the best in the industry.  With talks from Tom Spencer (Aviva), Mark Ainsworth (Schroders), and Anna Decoudu (118 118 Money), attendees were treated to insights into some of the world's best Data teams.  A huge thank you to everyone who came along, we hope you found the evening as enlightening as we did.  Our UK, US and European Salary Guides will all launch online mid-June. To be one of the first to get your hands on a copy, sign up to our mailing list here. 

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