Programmatic Bidding Manager

Los Angeles, California
US$55000 - US$65000 per year

Programmatic Bidding Manager

Los Angeles, CA

$55-65k

About the Company

  • An evolving independent ad agency which prides itself on being the most analytically-driven and data-focused firm in the market.
  • They take a revolutionary approach to marketing targeting branding and performance strategies in single camapaigns.
  • Headquartered in West Los Angeles, CA.

About the Role

  • Manage programmatic campaigns from end to end, from the planning through to the buying and optimizations.
  • Develop audience strategies and plans to target specific segments.
  • Creat and implement pixels to track activity in 3rd party ad servers.
  • Create reports on performance, create recommendations for media teams and implement optimizations.

Desired Skills and Qualifications

  • Experienced implementing tags and managing media campaigns in the Trade Desk.
  • Able to implement tags and track campaigns through various DSPs.
  • Well-versed in managing full-cycle programmatic campaigns.
  • Client-facing capabilities and abiloity to translate recommendations for non-technical audiences.

Benefits

  • Competitive 401K
  • 100% Coverage on Healthcare - medical, dental, vision
  • Happy hours, catered lunches, open office environment
  • Other competitive benefits

How to apply

Click reply or send an email attaching your CV

Keywords

Programmatic, Campaign Management, RTB, Trade Desk, DSPs, DMPs, Tagging, Tracking, Pixels, Implementation, La, Los Angeles, CA, buying, planning optimizing.

Send similar jobs by email
61120
Los Angeles, California
US$55000 - US$65000 per year
  1. Permanent
  2. Digital Implementation

Similar Jobs

Salary

£50000 - £65000 per annum

Location

London

Description

Senior Web Analytics Consultant sought to deliver technical implementation projects, working across some of EMEA's most-advanced analytics platforms

Salary

US$100000 - US$105000 per annum

Location

New York

Description

The ideal manager for this role will be leading the strategy on how the organization performs!

Salary

480000kr - 550000kr per annum

Location

Oslo

Description

If you are looking for a role with a lot of technical work as well as being close to the business, this might be the role you are looking for.

Salary

€60000 - €70000 per annum + BENEFITS

Location

Munich, Bayern

Description

Als Web Analyst mit Schwerpunkt Tracking bist du dafür verantwortlich das System auf mobilen und Webplattformen weiterzuentwickeln.

Salary

588000kr - 688000kr per annum

Location

Stockholm

Description

In this role you will be responsible for the analysis of digital data as well as providing actionable insights that help to drive the company's business goals

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

‘Tis The Season Of Data: Black Friday Is Here

‘Tis The Season Of Data: Black Friday Is Here

It’s that time of year again. Decorations are going up, the temperature is dropping daily, and the year’s biggest shopping weekend is upon us.  Black Friday and Cyber Monday may have started stateside, but they’re now a global phenomenon. This year, in the UK alone, shoppers are expended to spend £8.57 billion over the four-day weekend. But, for retailers, this mega-event means more than a cash injection. In the world of Data, insights gained from shopping and spending habits during this period can dictate their product and pricing strategies for the next twelve months.  So what is it, exactly, that we can stand to learn from the Black Friday weekend? THE GHOST OF BLACK FRIDAY PAST There are a few interesting takeaways from 2018’s Black Friday weekend that will likely impact what we see this year.  Firstly, and perhaps unsurprisingly given that it’s a few years since the event has become omnipresent, spending only increased about half as much as initially predicted. There are a number of reasons for this, but cynicism plays a central role. More and more, consumers are viewing Black Friday deals with an element of suspicion and questioning whether the discounts are as good as they’re promoted to be. This, combined with other major annual retail events, such as Amazon’s Prime Day, means that this weekend no longer has the clout it once did.  However, 2018 also saw marketers doing more to stand out against the competition. Many businesses have moved away from traditional in-your-face sales messaging and some are even limiting their Black Friday deals to subscribers and members. By taking this approach, their sales stand out from the mass market and can help maintain a level of exclusivity that could be jeopardised by excessive discounts. In addition to branding, marketers making the most of retargeting saw an even greater uplift in sale. Particularly when it came to the use of apps, those in the UK using retargeting saw a 50% larger revenue uplift than those who didn’t.  So, having reviewed last year’s Data; what should businesses be doing this year in order to stand out? GETTING BLACK FRIDAY-READY WITH DATA Businesses preparing for Black Friday need to take into account a number of considerations involving both Marketing and Pricing. For the latter, Data and Predictive Analytics play a huge role in determining what items should go on sale, and what their price should be.  Far from just being based on gut instinct or word-of-mouth, algorithms derived from Advanced Analytics inform Machine Learning models that determine what should be on sale, and for how much. These take into account not only how many of each discounted product need to be sold to produce the right ROI, but also what prices and sales should be for the rest of the year in order to make the sale financially viable.  In terms of Marketing, Deep Learning techniques can be used to accurately predict Customer Behaviour and purchases. These predictions can then reveal which customers are likely to spend the most over the weekend, and which are likely to make minimal purchases. Marketers can then, in the lead up to Black Friday, target relevant messaging to each audience whether it be “get all you Christmas shopping in our sale” or “treat yourself to a one-off item”. By carefully analysing the Data they have available and reviewing the successes and failures of their Black Friday events, businesses can generate greater customer loyalty and improve their sales year-round. If you’re looking to build out your Marketing Analytics team or take the next step in your career, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

The Harnham 2019 Data & Analytics Salary Guide Is Here

We are thrilled to announce the launch of our 2019 UK, US and European Salary Guides. With over 3,000 respondents globally, this year’s guides are our largest and most insightful yet.  Looking at your responses, it is overwhelmingly clear that the Data & Analytics industry is continuing to thrive. This has led to an incredibly active market with 77% of respondents in the UK and Europe, and 72% in the US, willing to leave their role for the right opportunity.  Salary expectations remain high, although we’re seeing that candidates often expect 2-10% more than they actually achieve when moving between roles.  Globally, we’ve also seen a change in the reasons people give for leaving a position, with a lack of career progression overtaking an uncompetitive salary as the main reason for seeking a change.   There also remains plenty of room for industry improvement when looking at gender parity; the UK market is only 25% female and this falls to 23% in the US and 21% across the rest of Europe.  In addition to our findings, the guides also include insights into a variety of markets and recommendations for both those hiring, and those seeking a new role.  You can download your copies of the UK, US and European guides here.

Recently Viewed jobs