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Performance Marketing Team Lead (Specialist)

Stockholm
500000kr - 700000kr per annum
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PERFORMANCE MARKETING TEAM LEAD - SPECIALIST

STOCKHOLM, SWEDEN

500,000 TO 700,000 SEK

A performance marketing team lead position has become available at this leading digital agency in Stockholm, you will be responsible for one of the client teams of 5-7 people. For this role it is important for you to have both managerial experience and fluency in both written and spoken Swedish and English.

THE COMPANY

Leading digital agency located in Stockholm

THE ROLE

In this role you will be responsible for the following:

- Lead complex client projects and coordinate your teams execution to meet targets

- Work hands on within digital marketing platforms

- Identify and deploy technical solutions

- Coach and develop junior members of the team

- Negotiate contracts and develop the client portfolio

- Partake in recruitment and own and execute on a financial plan for the business unit

THE BENEFITS

You will be a part of a fantastic business who have one of the best reputations in the industry

YOUR QUALIFICATIONS

- Min 3-4 years experience with hands-on performance marketing platforms, paid search, paid social and display

- Very strong knowledge of Google Analytics and understanding of digital marketing platforms

- Understanding of relevant tech and how they can be used to create value

- Strong written and spoken English and Swedish skills

- Overall strong strategic and analytical skills

HOW TO APPLY

Please register your interest by sending your CV to Chantelle Mynhardt via the Apply link on this page

KEYWORDS

GOOGLE ANALYTICS, GOOGLE ADS, DIGITAL MARKETING, CONTENT MANAGER, DIGITAL ANALYTICS, GOOGLE SEARCH CONSOLE, PARDOT, AUTOMATION TOOLS, HUBSPOT, CRM, MARKETING AUTOMATION,GOOGLE ANALYTICS, GOOGLE ADS, FACEBOOK MANAGER, DIGITAL MARKETING, CONTENT MANAGER, DIGITAL ANALYTICS, GOOGLE SEARCH CONSOLE, PARDOT, AUTOMATION TOOLS, LINKEDIN CAMPAIGN MANAGER

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46656
Stockholm
500000kr - 700000kr per annum
  1. Permanent
  2. Digital Marketing Analyst

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Lucy Hughes

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Using Data Ethically To Guide Digital Transformation

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Therefore, these systems run a high risk of breaching ethical conducts, such as privacy and security leaks or serious issues with bias, if not created, developed and managed properly.  So, what can businesses do to ensure their digital transformation efforts are implemented in the most ethical way possible? Implement ways to reduce bias From Twitter opting to show a white person in a photo instead of a black person, soap dispensers not recognising black hands and women being perpetually rejected for financial loans; digital transformation tools, such as AI, have proven over the years to be inherently biased.  Of course, a computer cannot be decisive about gender or race, this problem of inequality from computer algorithms stems from the humans behind the screen. Despite the advancements made with Diversity and Inclusion efforts across all industries, Data & Analytics is still a predominantly white and male industry. Only 22 per cent of AI specialists are women, and an even lower number represent the BAME communities. Within Google, the world’s largest technology organisation, only 2.5 per cent of its employees are black, and a similar story can be seen at Facebook and Microsoft, where only 4 per cent of employees are black.  So, where our systems are being run by a group of people who are not representative of our diverse society, it should come as no surprise that our machines and algorithms are not representative either.  For businesses looking to implement AI and machine learning into their digital transformation moving forward, it is important you do so in a way that is truly reflective of a fair society. This can be achieved by encouraging a more diverse hiring process when looking for developers of AI systems, implementing fairness tests and always keeping your end user in mind, considering how the workings of your system may affect them.  Transparency Capturing Data is crucial for businesses when they are looking to implement or update digital transformation tools. Not only can this data show them the best ways to service customers’ needs and wants, but it can also show them where there are potential holes and issues in their current business models.  However, due to many mismanagements in past cases, such as Cambridge Analytica, customers have become increasingly worried about sharing their data with businesses in fear of personal data, such as credit card details or home addresses, being leaked. In 2018, Europe devised a new law known as the General Data Protection Regulation, or GDPR, to help minimise the risk of data breaches. Nevertheless, this still hasn’t stopped all businesses from collecting or sharing data illegally, which in turn, has damaged the trustworthiness of even the most law-abiding businesses who need to collect relevant consumer data.  Transparency is key to successful data collection for digital transformation. Your priority should be to always think about the end user and the impact poorly managed data may have on them. Explain methods for data collection clearly, ensure you can provide a clear end-to-end map of how their data is being used and always follow the law in order to keep your consumers, current and potential, safe from harm.  Make sure there is a process for accountability  Digital tools are usually brought in to replace a human being with qualifications and a wealth of experience. If this human being were to make a mistake in their line of work, then they would be held accountable and appropriate action would be taken. 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