Performance Marketing Lead

London
£40000 - £50000 per annum

Performance Marketing Lead

London, UK

£40,000 - £50,000 depending on experience

Are you an innovative and analytical digital performance marketer who wants to champion the function in an online gaming company? Do you geek out on setting up KPIs and cracking into how to hit and exceed those metrics? This is an opportunity to steer the digital marketing ship across PPC and paid social at an online gaming giant.

The Company

An online gaming giant that has been going from strength to strength. They have poured resources into their performance marketing from a technology and analytics stand-point and are looking for someone to help drive it forward.

The Role

Reporting directly to the CEO, you will have ownership over all paid media and social channels, including programmatic, PPC, paid social. This is a chance to step up and drive the strategy forward, you will lead the way in planning the campaigns and as well as tracking and reporting on them. All the KPIs and metrics will be under your control, and the digital marketing budget will fall entirely in your hands.

In particular, you can expect to:

  • Leverage data and analytics to drive insight around conversion and optimize campaign performance
  • Deliver best-in-class reporting and educate stakeholders on digital marketing results
  • Plan campaigns across programmatic, PPC and paid social, leveraging tools including DBM, Facebook Ads, Google Adwords, Google Ad Manager and Google Analytics
  • Organise data trends and look at ways to unlock new media performance data sources
  • Be a technical problem solver, playing a strategic role and feeding back insights to the strategy team

Your Skills and Experience

  • Bachelor's Degree required
  • Working experience in a data driven digital marketing position (preferably with a focus on analytics or programmatic)
  • Working experience with platforms including DBM, Facebook Ads, Google Adwords, Google Ad Manager and Google Analytics
  • Strong stakeholder management skills
  • Deep knowledge of cross-channel digital marketing campaigns
  • Ability to pitch findings and ideas to stakeholders

SALARY AND BENEFITS

The successful candidate will secure a salary of between £40,000 and £50,000 depending on experience

HOW TO APPLY

Please click 'Apply Now' above.

KEYWORDS

Google Analytics, programmatic, paid media, PPC, Excel, paid social, paid search, product, shopper, customer, analytics, technology, campaign, Tableau, CRM, database, acquisition, retention, marketing, digital, SEM, SEO, paid search, display, dashboard, Omniture, site catalyst, web analytics, CoreMetrics, webtrends, website, Google Tag Manager, Tag Manager, Dynamic Tag Manager, HTML, CSS, Java Script, Flash, JQuery

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LH7303
London
£40000 - £50000 per annum
  1. Permanent
  2. Programmatic

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