Performance Marketing Lead

London
£60000 - £70000 per annum + benefits

Performance Marketing Lead

London

£70,000 - £80,000 + benefits

This is great opportunity to work with a data driven, entertainment company as a Performance Marketing Lead within their London office, whereby you will be responsible for reducing the cost of user acquisition and driving users to the site. If you are keen to work with an innovative gaming brand, where you can continue to test and measure innovative approaches to digital marketing; this role is well suited.

THE COMPANY

Operating on a global scale within the digital media space, this company utilises a data-driven and forward-thinking to acquire and retain their customers. As such, generate targeted and personalised advertising for their clients. With an already established marketing vertical, you will work alongside industry experts.

THE ROLE

As a Performance Marketing Lead, you will report straight into the Head of Growth and be the sole individual responsible for the end to end process of Paid Media campaigns.

As such, within the first three months, can expect to optimise the existing ad account and present insights back. Following that, will be fundamental in building out a team as well as shaping new strategy, implementation and optimisation. You will be required to provide senior stakeholders with actionable recommendations relative to the data.

  • Initially act in a standalone capacity, optimising existing activity and providing recommendations
  • Strategise and implement new campaigns across Google, Bing, Facebook and Instagram advertising
  • Track and analyse user journey through Google Analytics and Google Tag Manager
  • Automate processes through Python
  • Extract, manipulate data and obtain insights through Google Data Studio and SQL
  • Present data to the Head of Growth

YOUR SKILLS AND EXPERIENCE:

The successful Performance Marketing Lead will have:

  • An undergraduate degree from a Top Tier University, ideally within Science or Mathematics
  • Proven commercial experience working within PPC and Paid Social, ideally on the client side or within a start-up environment
  • Proficient in Google Ads, Google Analytics and Facebook Ads
  • Scripting experience through JavaScript or Python would be advantageous
  • Keen desire to work client side, focusing on developing the performance marketing side of the business
  • Well versed in PCA through dashboards such as Data Studio or Power Bi

THE BENEFITS

  • £70,000 - £80,000 plus benefits
  • Work for a tech savvy company in the heart of central London!
  • Continuously test and innovate new ideas and given the autonomy to do so
  • Flexi working!

HOW TO APPLY

Please register your interest by sending your CV to Francesca Harris via the Apply link on this page.

N.B. This client does not offer sponsorship.

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London
£60000 - £70000 per annum + benefits
  1. Permanent
  2. Media Analyst & Adtech

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