Performance Marketing Analytics Lead

Amsterdam, North Holland
€55000 - €70000 per annum

Performance Measurement Lead

Amsterdam

Competitive Salary + Benefits

Are you ready to contribute to world class performance marketing measurement strategy? Join this online technology business in order to help them with their rapid growth.

THE ROLE

We are looking for an Analytics Leader with experience in informing performance measurement strategy. Sitting within a growing performance marketing department & is tasked with defining the roadmap for marketing analytics across channels such as Web, App, SEA, Programmatic, Email, Affiliate & More.

This is a business facing & management focused position. You will contribute to hiring within your team and eventually be managing 4-5 specialists. You will work with various stakeholders across the business to define a successful measurement & marketing strategy.

Your role is to take those requirements, ensure they are realistic & then align those goals with the team. You bridge the gap between technical specialists & our overall strategy. You will be in charge of co-ordinating the analysis of performance marketing channels. This role requires someone who is happy to remain hands on and get stuck in with data when needed, specifically with Google Analytics, Data Studio & Tableau. You'll be presenting results/data insight across the business.

You will ensure that the team are collecting the correct data, using data to contribute towards better marketing decision making & marketing effectiveness. Youw ill also assist the performance marketing department in audience creation within our CDP platform.

YOUR SKILLS & EXPERIENCE

Expert background in web analytics

Comfortable providing performance marketing analysis across channels such as Web, App, SEA, Programmatic, Email Affiliate & more!

Experience with team management, developing strategy & overall experience as a senior specialist or manager


THE BENEFITS

Competitive pension plan

26 days holiday

Office in the heart of Amsterdam

Conferences, Team Events, Impactful Roles & Opportunities to progress internally

KEY TERMS

Performance Measurement, Google Analytics, Adwords, SA360, DV360, Tableau, Google Data Studio, Excel, Optimise, A/B testing

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2222/HC
Amsterdam, North Holland
€55000 - €70000 per annum
  1. Permanent
  2. Programmatic

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The Reliability Of Sleep Trackers For Sleep Data

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In 2017, scientists coined the term Orthosomnia, the recognition of a real problem many were, and still are, having with become obsessive, to the point of mental ill-health, around tracking sleep. As stated by neurologist, Guy Leschziner; “If you have a device that is telling you, rightly or wrongly, that your sleep is really bad then that is going to increase your anxiety and may well drive more chronic insomnia." However, sleep trackers aren’t all bad. While not a tool to be used for sleep disorder diagnosis, they can be useful gadgets to help rethink our sleep habits to aim for a better night’s sleep.  The positives of sleep trackers While questions around the accuracy of this technology are prominent, trackers, overall, are pretty good when it comes to recording total sleep time. If used as a guide rather than an aid, sleep trackers can help users get into better sleep habits which in turn will undoubtedly improve their quality of sleep.  If the data is showing that users are only achieving five hours of sleep per night, and they are going to bed very late and rising early, then users may be encouraged to practice better sleep hygiene. From removing any blue light from the bedroom space, to taking an hour before bed to engage in less stimulating activities, such as reading, and practicing methods such as mindfulness or meditation to induce relaxation.  Sleep data from trackers can also be a useful tool to begin conversations with health professionals. Someone who regularly finds themselves groggy in the morning, with the notion that their sleep is badly disturbed, may find solace in sleep tracking data and it may give them the confidence to seek relevant help. While this sort of technology and its data will not be the end point for a diagnosis, it may give both the user and their doctor insight into any potential problems or issues they may be having with sleep.  Ultimately, those using sleep trackers shouldn’t be losing sleep over the data they present. Instead, ensure you are taking the analysis provided with a pinch of salt, and explore this in tandem with how you feel in yourself to assess whether you need to make changes to your sleep routine or seek help for a potential sleep disorder. Data is an incredibly important too, but using this in the right way is absolutely critical. If you're looking for a new role to get you out of bed in the morning or to build up your dream data team, we may be able to help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

How Are Digital Marketing Analysts Disrupting Traditional Marketing Functions?

In the age of disruption, the traditional marketing function of organisations across the globe is changing. No longer tied to traditional product-based marketing models and removed from siloed ways of working, digital marketing analysts are changing perceptions of marketing. Successive waves of disruption, from remote working and the shift to cloud-based operations, to developments and advancements in automation, mean that digital analysts are being kept on their toes. In fact, recent research has indicated that worldwide IT spending is set to reach $3.9 trillion in 2021 as digital projects get back on track. Digital Marketing Analysts therefore play a critical role in how organisations adapt their marketing strategies to encompass the use of data and digital to enhance their offer. Through monitoring online marketing trends, analysing statistics and developing campaign reports, these professionals also prepare and share this strategy with colleagues and clients. Here are a few ways in which this is happening. Utilising more and more data Analysing data is one of the most important functions a Digital Marketing Analyst should focus on. We’re all familiar with the value of Big Data to a firm’s operating procedures and applying this to how marketing is completed should have no less value. Looking at complex data sets that can’t be processed through traditional methods, utilising past data and insight to inform future campaigns and channelling this through Cloud systems such as Google Analytics has never been more useful to a marketing team, regardless of size or industry. Targeting a bigger audience Finding, targeting and growing your audience is likely to be a goal set for marketing teams across the globe. Digital marketing functions provide huge scope in reaching a greater number of consumers than just through traditional means alone. Omnichannel marketing, for example, is becoming a key part of a Digital Marketing Analyst’s core role, and campaigns using 3 or more channels are known to have a 90 per cent higher retention rate than single-channel efforts. What needs to be kept in focus though, is that despite the innovation rippling through marketing functions, these audiences still demand personal attention. In fact, 68 per cent are likely to spend more with a brand that treats them like an individual, whatever the channel. Supporting smaller businesses to scale Quite often in big companies digital and marketing functions are operated separately but in smaller businesses traditional marketers are just expected to know about digital methods too, when perhaps their skillset lies elsewhere. As a result, a skills gap can start to open up. Digital Marketing Analysts can come into small business (even on a consultancy or contract basis) to support SMEs to scale and grow their digital campaigns. Interestingly, 76 per cent of small businesses believe their digital marketing efforts are effective, so building on this is crucial. What remains apparent is, with such a high demand for digital transformation across the business community, it is crucial that business leaders can both recruit and retain the best individuals out there to really ensure their marketing function is best placed to maximise all the incredible opportunities and tools available to them. If you're looking for your next Data & Analytics role or are seeking the best candidates on the market, we may be able to help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more.

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