Marketing Technology Specialist

Stockholm
550000kr - 650000kr per annum

MARKETING TECHNOLOGY SPECIALIST

STOCKHOLM, SWEDEN

550,000 - 650,000 SEK PER ANNUM

This is an exciting opportunity for a driven MarTech professional looking for a new challenge!

THE COMPANY

This highly successful tech company is on a journey bringing a traditional industry to the forefront of data and digitalisation!

THE ROLE

In this role you will get to work with a truly innovative and technology driven company, and become part of a newly established but high performing team. You will play a key role in developing end establishing the MarTech stack and best practices within the business. You will get to combine your programming skills, analytical thinking, data analysis skills and marketing expertise to drive change and growth through automation and scaling of marketing activities.

  • Act as marketing technology product administrator, develop and implement strategy and road map
  • Integrate marketing technology products with each other and with non- marketing systems, including website/app
  • Write scripts that use APIs from the marketing platform to automate campaign testing and implementation and build tools to scale activities more efficiently
  • Together with the Head of Marketing Technology research, evaluate and improve integrations and set up the best marketing technology stack

YOUR SKILLS AND EXPERIENCE

This role is suitable for a candidate who has strong analytical and technical skills combined with a commercial mindset. You will play a key role in developing the company's marketing technology tool stack and capabilities, and enjoy working hands-on solving problems and delivering world class solutions. You have excellent communication skills and can easily work with different teams and stakeholders across the business.

  • Extensive experience working with and excellent understanding of marketing technologies
  • Experience working with Javascript, Python, HTML, CSS
  • Experience working with SQL
  • Excellent understanding of the digital marketing domain, programmatic, display, search engine marketing, content marketing, CRM
  • Experience working with Adobe Analytics, Google Analytics, Google Ads, Google Tag Manager, Looker, Salesforce, Hubspot or similar tools

THE BENEFITS

  • Join a tech driven company with an exiting vision and purpose
  • Great company culture

HOW TO APPLY

Please register your interest by sending your CV to Amanda Snellman via the apply link on this page.

KEYWORDS

Marketing Automation Specialist / Marketing Automation / Marketing Technology / MarTech / Salesforce / Python / Google Analytics / Adobe Analytics / Javascript / Analytics / Data and Analytics

Send similar jobs by email
20058/AS
Stockholm
550000kr - 650000kr per annum
  1. Permanent
  2. Campaign Analayst

Similar Jobs

Salary

£28000 - £33000 per annum + Benefits

Location

London

Description

Are you an eager analyst looking to work in a leading media/news giant working with extensive datasets?

Salary

£55000 - £65000 per annum

Location

London

Description

This leading marketing agency is looking for a CRM Manager to head up and lead the CRM/Strategy team.

Salary

£70000 - £85000 per annum

Location

London

Description

SENIOR ANALYTICS MANAGER UP TO £85,000 LONDON Growing clothing platform looking for Senior Analytics Manager to join team and drive value in the business.

Salary

500000kr - 650000kr per annum

Location

Stockholm

Description

This is an exciting opportunity for a driven MarTech professional looking for a new challenge!

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

Using Data Visualisation To Bring Data & Analytics To Life

The majority of the human population are visual learners. Our brains are wired in such a way where we can register 36,000 visual messages per hour, and visuals are processed 60,000 times faster than text. In short, one of the best ways to truly assimilate and understand new-found knowledge is through clear and digestible imagery.  Because of this valuable insight, we are now witnessing the fast-growing trend of Data Visualisation. Over the next six years, the value of Data Visualisation tools is expected to reach $19.2 billion, over double what it was in 2019.  Data & Analytics is one key area where data visualisation is used continuously. The raw data collected on a daily basis by Data Analysts can be incredibly time-consuming to sift through, not forgetting near-impossible to form palatable findings from. However, through the use of data visualisation tools such as graphs, heat maps, charts and infographics, confusing, text-based data can be transformed and brought to life. So, how can Data Visualisation help your business? Greater understanding of your data As Lydia, our Senior Recruitment Consultant, stated in her most recent article – data insights have the capability of not only improving decision-making, but also allow you to spot key trends, errors and predict future challenges. Nevertheless, all of these brilliant capabilities of data insights can only occur when teams can garner an in-depth understanding of the data being presented to them.  Without a background in statistics, which very few members of any team would possess, the raw data simply wouldn’t mean anything, and key insights could be missed. Utilising data visualisations not only makes data more tangible, but it also allows every team member to understand the data, make decisions and implement changes more efficiently. Standing out from the competition The effectiveness of Data Visualisation is no secret, and time and time again it’s been proved that this way of presenting data is far more likely to produce results than simply reviewing text.  Research within Analytics Insight reported that businesses using data discovery tools are 28 per cent more likely to find timely information compared to their dashboard-using counterparts, and 48 per cent of business intelligence users at companies with visualisation tools are able to find the information they need without the help of a specialist team.  Nevertheless, despite the incredible benefits, only 26 per cent of businesses globally are using data visualisation tools.  While the reasons for this slow uptake are varied, it’s clear that those companies who are willing to invest in Data Visualisation are far more likely to stand a head above their competitors. It can improve customer experience 98 per cent of companies will use data to help drive a better customer experience, but it doesn’t always mean that this data is collected, managed or presented well.  Data is, and should be, used as a way to back up what brands are saying, especially if they’re shouting from the rooftops about how fantastic they are.  When a business or brand uses accurate Data Visualisation to tell this story – for example, the percentage of consumers who report high levels of customer satisfaction, or the amount of money donated to CSR projects – audiences will respond much better than if the claim appears to be empty words without any evidence.  Data Visualisation is undoubtedly one of the most effective ways to communicate data, both internally and externally. The comprehensible formats available enables information to be processed with ease, and for learnings and understandings to be absorbed and implemented with much more efficiency than text-based raw data. It’s clear that this trend is only going to grow in popularity as businesses begin to put more investment behind it in order to reap the benefits and watch the positive impact on their bottom lines prosper.  For examples of how Harnham uses Data Visualisation, head over to our recent research reports.  If you're looking to take the next step in your career or build out your Data & Analytics team, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

National Storytelling Week: Telling A Story Through Data

A story is a lot more than just words on a page. It’s a combination of interesting language, images, colour and, perhaps most importantly, a brilliant narrator.  This is no different in Data Analytics. Like any story, the beginning of any data report starts out as numbers and figures on a page which, let’s face it, isn’t the most interesting read. To ensure the data reaches its full potential and entices an engaged audience, a good Data Analyst will wind and weave them into a compelling story.  So, how might you go about doing this? Know your audience How your story is crafted will be completely dependent on who will be reading it. It’s important to consider your audience’s age, knowledge and expertise. For example, if you were reporting to a junior team, the information given will be simplified, and specific language and jargon should be broken down to include explanations, making the data accessible. The story may also be a lot longer than usual to ensure all areas of information are covered, with room for questions if need be. This is crucial if you want your data, and your story, to benefit the learning and development of the team as well as to encourage their interest and curiosity in the topic.  On the other hand, if you were telling your data story to a group of expert professionals, the explanations will be a lot more top line and the story much pithier and succinct. The depth should instead lie in the narrative of how the data impacts them and their company, providing solutions to problems or providing compelling ideas for innovation and change.  Choose an engaging narrative Undoubtedly, your data will have thrown up all sorts of storylines, from the mundane to the thrilling. When you’re creating your presentation or report, if the data is relevant, opt to design your story around the most exciting dataset. Your aim is to keep your audience engaged and wanting to know more, not to bore them with too many, or figures that are not relevant or provide further guidance.  Be creative No matter how electrifying your data may be, there's only so much information an individual can take in. Your story needs visuals to bring what you are reporting on to life. Typography, font and font size, colour, images, graphs and tables are all valuable assets to include to help stimulate your audience’s imagination.  Of course, in this day and age, these visuals don’t have to be limited to static pictures either. Don’t be afraid to play around with movement and interactivity to get your audience involved and engaged. That being said, it’s important to find a good balance of static and interactive. Be an appealing narrator If you’re having to present your data, you’ve got an extra challenge on your plate. Your story is only as good as you are. No matter how visually fantastic your report is, or how apt it is for your audience, if you are bored, unengaged and uninterested by the information you are presenting, you will pass all these feelings onto your audience.  Not only is it important you know the story you’re telling inside out, but you should be excited by the data you are presenting. Don’t be afraid to inject personality into your data, make it characteristic and make it feel human. If you are passionate about your data and your story, then your audience will be too.  Data doesn’t just have to be statistics on a page. It can be thrilling, it can be colourful, it can be loud, and it can be enticing. You, as a Data Analyst, are that brilliant narrator.  If you're looking to take the next step in your career or build out your Data & Analytics, we may be able to help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

Recently Viewed jobs