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Marketing Analytics Lead

City of London, London
£50000 - £70000 per annum + Benefits
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MARKETING ANALYTICS LEAD

UP TO £70,000 + BENEFITS

LONDON

Are you looking to take ownership over MMM modelling and marketing analytics in a cutting-edge, leading price comparison site? As a Marketing Analytics Lead you will be closely working with teams from across the business and other functions to ensure that the relevant learnings are deployed within the company.

THE COMPANY

As the Marketing Analytics Lead, you will be owning this companies marketing analytics and will be tasked with analysing data in a leading price comparison site using the most up to date tech. You will also be working to ensure that they maintain their high standards of data integrity and governance whilst taking an active role in leading, developing and delivering analytical projects looking at marketing data across TV, radio and billboard as well as paid media.

THE ROLE

As the Marketing Analytics Lead, you can be expect to be doing the following;

  • Presenting insights to Senior Stakeholders
  • Analysing data from channels such as TV, radio and billboard as well as paid media.
  • Taking ownership of the analysis of the entire marketing analytics portfolio
  • Performing post-campaign analysis as well as owning large scale MMM projects
  • Using SQL to query data from the database as well as Python/R for statistical modelling and data science techniques e.g. decision trees, propensity modelling, regression modelling etc

YOUR SKILLS AND EXPERIENCE

The successful Marketing Analytics Lead will have the following skills and experience:

  • Strong communication and experience delivering insight to stakeholders across the business whilst being able to listen to and understand what they need to meet objectives
  • Significant commercial experience, being identify and drive marketing performance
  • Experience performing large scale MMM projects
  • Significant experience analysing Marketing data from channels such as TV, radio and billboard as well as paid media
  • Experience using SQL to query data from the database as well as Python/R for statistical modelling and data science techniques e.g. decision trees, propensity modelling, regression modelling etc

BENEFITS

As the successful Marketing Analytics Lead, you will be receiving a salary of up to £70,000. On top of this, you will receive additional benefits for taking an active role in leading and delivering this companies marketing analytics capability.

HOW TO APPLY

Please register your interest by sending your CV to Dylan Butcher via the Apply link on this page.

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109090/db
City of London, London
£50000 - £70000 per annum + Benefits
  1. Permanent
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