Manager, Marketing Analytics - Ecommerce/DTC

Los Angeles, California
US$110000 - US$120000 per year

Manager, Marketing Analytics - Ecommerce

Los Angeles, CA

$110-120k + Benefits

As a Manager of Marketing Analytics within the retail / Ecommerce space you will be overseeing analysis of performance and marketing effectiveness across all key channels for both paid and organic initiatives.

The Company:

This exciting and fast growth Ecommerce company is one of the top 10 funded startups in LA at the moment with some exponential growth planned as they look to triple the size of their analytics team over the next 12 months.

The Role:

You will be working closely with the marketing team to optimize their email portfolio, enhance approaches to paid marketing and customer acquisition while maximizing social and audience development efforts.

  • Analyze performance and effectiveness across key channels inclusive of paid and organic marketing efforts across email, social platforms, referral sources, and partnerships
  • Collaborate closely with partners on marketing and audience development teams. Play key role in helping to develop and execute on a strategic roadmap for marketing effectiveness that yields targeted business growth and customer goals
  • Evaluate channel performance across various channels and platforms, analyzing ROI, funnel metrics, asset and campaign performance, and generate insights that inform decision making
  • Work closely in conjunction with data team on spearheading attribution models
  • Build and develop suite of key standardized reports and tools that provide automated views of performance and KPIs
  • Present insights and recommendations to cross functional stakeholders and leaders
  • Support needs for ad hoc analyses to inform business decisions and budget allocation

Your Skills and Experience:

  • 5+ years of experience in marketing effectiveness and performance analytics
  • Hands-on measurement of digital marketing channels and ecommerce
  • Bachelor's degree in a quantitative or business field preferred
  • Experience in data modeling with large, complex data sets and data visualization.
  • Experience with BI reporting tool such as Looker or Tableau preferred.
  • Proficient in querying and extracting data from multiple sources
  • Works well in collaborative team environments and constructively with cross functional partners to drive influence in a rapidly evolving business
  • Strong written and verbal communication, presentation and technical writing skill

How to Apply:

For more information about the role press "apply now" or send your resume directly


Analytics, Data, Analysis, Marketing, Marketing Analytics, Customer, Consumer, Modeling, visualization, business intelligence, BI, site, web, web analytics, Ecommerce, Retail, digital media, customer analytics, performance, digital, online marketing analysis, attribution

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Los Angeles, California
US$110000 - US$120000 per year
  1. Permanent
  2. Digital Marketing Analyst

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The Harnham 2019 Data & Analytics Salary Guide Is Here

We are thrilled to announce the launch of our 2019 UK, US and European Salary Guides. With over 3,000 respondents globally, this year’s guides are our largest and most insightful yet.  Looking at your responses, it is overwhelmingly clear that the Data & Analytics industry is continuing to thrive. This has led to an incredibly active market with 77% of respondents in the UK and Europe, and 72% in the US, willing to leave their role for the right opportunity.  Salary expectations remain high, although we’re seeing that candidates often expect 2-10% more than they actually achieve when moving between roles.  Globally, we’ve also seen a change in the reasons people give for leaving a position, with a lack of career progression overtaking an uncompetitive salary as the main reason for seeking a change.   There also remains plenty of room for industry improvement when looking at gender parity; the UK market is only 25% female and this falls to 23% in the US and 21% across the rest of Europe.  In addition to our findings, the guides also include insights into a variety of markets and recommendations for both those hiring, and those seeking a new role.  You can download your copies of the UK, US and European guides here.

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The Next Generation Of French Web Analysts

The role and purpose of Web Analysts has evolved over the last few years, and now there are a number of different types of candidate profile across the French marketplace. Whilst, traditionally, Web Analysts focused on Data pulled from websites before using their findings to make business recommendations on how to improve the site and streamline user experience.  However, as, digital channels, including apps, social media and mobile devices have multiplied, the amount of Data available to gather insights from has increased dramatically. Web Analytics has become Digital Analytics as a result of the need to quantify and better understand customer behaviour regardless of the channel or device used.  Across the world’s leading technology hubs, the role of the Digital Analyst is no longer to just relay insights from a company’s website, but to analyse different Data sources, work with complex technologies and tell stories with their findings. 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There is now an appetite to go further and deeper with their analysis and Web Analysts who can use tools such as Big Query/ SQL, R or Python are high in-demand. A candidate with ‘Data Web’ vision, a strong knowledge of Data and KPIs in different business models, stands out amongst ever-increasing competition.  Furthermore, as Web Analysts use a lot of Data, particularly personal Data, a strong knowledge of GDPR and the legal implications of their work are also incredibly beneficial.  In other words, Web Analysts are becoming more versatile. 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