Lead Web Analyst

Chicago, Illinois
US$110000 - US$130000 per annum

Lead Web Analyst
Hospitality and Housing
Chicago
$110,000-$130,000

Would you like to work for a family-centric company and feel proud every day of the work that you do? Join this growing team of insight and mission-driven analysts as a Lead Web Analyst!

THE COMPANY:

This company prides itself on making the lives of its customers better by acting with positivity, intent, integrity, and compassion. They were established in 2000 and now have multiple offices across the nation and assist over 300,000 families by adding comfort and ease to their lives. Currently, they are looking to transform their services to one that is mainly over the phones to one that allows for more customer interaction through their website and mobile apps! This is where you come in…

THE ROLE:

As the Lead Web Analyst you will sit under the Head of Analytics and act as the bridge and liaison between the Head and the Junior Analysts. You would lead the process of driving this company's online customer interaction through the roof! You will be trying to understand who is using the site, where they are coming from, and what they are clicking on. In doing this, you will be striving to understand how you can facilitate customers to not only use the website more but also purchase more services. You will:

  • Delegate marketing and product strategy development
  • You will give insights and recommendations to executives based on the analyses of the data and trends using multiple digital platforms such as: Tableau, google analytics, Marketo, Amplitude and Segment
  • Communicate with stakeholders in the Product and Marketing team to gather inputs and report requirements for new features
  • Implement, manage, and observe dashboards that convey issues and enlighten you on necessary improvements that should be made
  • Perform and analyze A/B testing to best understand program performance

YOUR SKILLS AND EXPERIENCE:

  • Passion for and extensive experience with data-centric and analytical roles where you worked cross functionally and improved outcomes
  • Prior experience managing a team of analysts and managing relationships with stakeholders
  • Experience developing new products for a website
  • Proven experience working with Tableau, Google Analytics, Marketo, Amplitude and Segment

HOW TO APPLY

Please register your interest by sending your resume to Chinue Ellis via the Apply link on this page.

KEYWORDS

Tableau, SQL, R, Python, Statistics, Power BI, Google Data Studio, Modeling, Regression, Search, SEM, PPC, Location, Google analytics, Mobile, web analytics, Hitwise, Insight, Maxymiser, Sitecatalyst, Omniture, Conversion Optimisation, agency, client, digital analytics, web analyst, digital analyst, digital marketing analyst, eCommerce, senior web analyst, lead web analyst, reporting, analytics, Data Science.

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86090/ce713
Chicago, Illinois
US$110000 - US$130000 per annum
  1. Permanent
  2. Web Analyst

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Weekly News Digest: 4th-8th Jan 2021

Happy New Year! This is Harnham’s weekly news digest, the place to come for a quick breakdown of the week’s top news stories from the world of data and analytics.  TechRepublic: How IT can prepare for the coming hybrid work environment As the world continues to feel the pressures of COVID-19 , remote working is no longer the temporary and novel approach to work that we had envisaged. Vaccines are being approved and healthcare professionals are supporting its rollout across the globe. And, as each dose is administered, we move one step closer to what is likely to become a hybrid working situation. It is therefore pressing for tech leaders to prepare for a shift to this style of work. TechRepublic have explored how these leaders need to ensure that their technology is agile enough to support the needs of the workforce. Yet they also need to look beyond the tech, to redefine how teams work together. Read the full article here. Forbes: 350 CMOs: 3 Marketing Supertrends For 2021 ... And The No-Hype Future Of Marketing Tech We’re a big fan of this piece from John Koetsier, writing for Forbes. He describes how the marketing trends of the year ahead will take a focus on the holistic transformation in a digital-first world. Drawing on the thoughts of a range of Chief Marketing Officers, Koetsier explores that a mixture of new, emerging technologies will see the evolution of marketing to put digital right at the core. Openpath CMO Kieran Hannon, “Now meaningful customer-centric digital transformation can accelerate.” Suzanne Kounkel, Chief Marketing Officer for Deloitte, “Fusion is the new ecosystem. Fusion is the art of bringing together new business partnerships, customer insights, and digital platforms to create ecosystems.” Tristan Dion Chen, CMO of University Credit Union, “It is without a doubt crucial to recognize how COVID-19 has ushered in a strong sense of empathy as a driving force within the marketing industry.” The marketing industry is set to experience continued innovation and growth. Read more on this here. ZDNet: Facial recognition: Now algorithms can see through face masks Last year was a year unlike any other. The complete shift in the way we have had to go about our day-to-day lives, brought about by the ongoing implications of the COVID-19, is still being felt now. One of these changes to our lives is the compulsory requirement to wear a face mask when leaving home. Now, of course, this requirement has brought up some challenges for using our technology, such as banking and payment applications, which need facial recognition to activate it! However, ZDNet have reported that algorithms can now see-through face masks (pretty sweet, right?) The US Department of Homeland Security has carried out trials to test whether facial recognition algorithms could correctly identify masked individuals. This could be a real support for travel, banking and mobile technology in the future. Read more on the trial here.  Towards Data Science: Predicting the outcome of NBA games with Machine Learning The NBA season is back and well underway. Will the Los Angeles Lakers take the top spot again this year? Lots of fans will be making their own predictions as the season begins, but new research has been used to help predict the outcome of NBA games – with the help of the insightful tech that is machine learning. Focusing on five core steps, the team at ‘Towards Data Science’ used Big Data Analytics to help them predict the outcome of games: Scraping Relevant DataCleaning and Processing the DataFeature EngineeringData AnalysisPredictions Through the research, they found that the best published model had a prediction accuracy of 74.1 per cent (for playoff outcomes), with most others achieving an upper bound between 66–72 per cent accuracy. That’s scarily good! Click here to read more on the study and see the statistics in action. We've loved seeing all the news from Data and Analytics in the past week, it’s a market full of exciting and dynamic opportunities. To learn more about our work in this space, get in touch with us at info@harnham.com.

The Top Data Trends for 2021

Back in 2019, there was speculation that 2020 was going to the year for Data Science and, whilst it certainly was, the reason for its acceleration wasn’t entirely planned. Since the start of the coronavirus pandemic, the implementation and use of all disciplines within Data, including Data Analytics, Machine Learning, AI and Data Science, grew exponentially across all industries globally.  Since March 2020, teams have been using data to help themselves navigate the unknown. By having tangible hard numbers and statistics, decision makers have been able to make informed business choices which not only make supply chains and service offerings more effective and efficient but save time and money - both crucial elements for any company, but especially in a time of crisis. This growth of Data & Analytics is set to continue as we move further into 2021 (and beyond). Figures suggest that 2020-2022 could be the biggest period of growth the industry has ever seen, from being worth $189bn globally in 2019 to an estimated $274bn in 2022. This not only means more innovation and disruption from numerous businesses globally, but also a higher demand for Data specialist recruitment.  So, what exactly could this growth look like over the next 12 months? The rise of the Machine Learning Engineer (MLE) Usually, when companies want to build a data-driven business model and analyse the data, they would hire two separate roles in order to do this: A Data Scientist to do the deep dive analysis and then build the model, this model would then be passed to an Engineer who would write the code and deploy the model so it can run effectively in a business setting and get results.  However, as a direct result of the pandemic, companies are now looking at ways to get as much as they can out of their financial investment and make their teams leaner. Machine Learning Engineers mould the roles of the Data Scientist and Engineer into one and the salary investment would be slashed by half.  But implementing this change won’t be an easy feat for employers straight away. Machine Learning Engineers will be harder to find that Data Scientists and Engineers, as many data specialists won’t have an all-round knowledge of both disciplines instead, holding specific specialisms in one area. Nevertheless, with this increased demand for MLEs, we will see people who are earlier in their careers building up the necessary skills to have the perfect CV for a MLE, making them much more employable. An increase in e-commerce  This year we will undoubtedly see an increased focus put on e-commerce. As our world becomes increasingly more virtual, companies will be trading more than ever online and, to be successful, many of them will need to invest heavily in the data and technology needed to run e-commerce efficiently. From updating their website to implementing more analysis and testing, these aspects will allow companies to better understand what their consumers are doing online, ensuring that their e-commerce platform is fit for purpose.  Amazon is a prime example of where most e-commerce retailers will be aiming for over the next few years. Aspects that we take for granted from the retail giant, such as being told when something is out of stock and the expected delivery date of our order, is in fact a very complex data and algorithm platform that takes large financial investment to perfect. However, we will likely see more and more smaller businesses looking at how they can create and build something similar for their own sites.  IR35 won’t be the death of the contractor  In 2021 the economy will continue to rely heavily on an agile workforce, however, with the introduction of IR35 in April many companies are going to pause, or stop altogether, the hiring of self-employed contractors; instead, opting for permanent members of staff. A Catch-22.  That said, this won’t necessarily be a long-term issue. IR35 started in the public sector and at that time, a lot of companies locked up and didn’t hire contractors. They suffered from losing those highly skilled individuals and became worse off for it and, over time, the issues were resolved, and contractors could once again enter the workplace without too much worry.  The business world will, of course, have teething problems with this and we are likely to see the number of contractors decline in the first half of 2021. Many of these individuals may opt to take on permanent roles for the time being, accepting a lower net income but, after a 12 month delay and with a greater understanding of the IR35 processes and legislations, businesses should feel more confidence in continuing to hire contractors, especially in high level roles. Diversity One of the biggest trends we’re likely to see in the industry in the year ahead lies within Diversity and Inclusion. The market has been traditionally quite poor when it comes to diversity, especially where gender is involved. Currently, only 18-25 per cent of the market is female and these percentages decrease the further up the career ladder you look. After the events of this year, such as the Black Lives Matter movement, more businesses in the space are going to focus on how to improve their diversity.  Of course, there is no quick fix, and this will be a theme for many years to come but 2021 will certainly be a great starting point. Internal structures and procedures will need to be revisited by HR leaders and senior teams and tackling the problem much be started at the roots with aspects such as the hiring process and attitudes towards Diversity and Inclusion within existing internal teams.2020 has been a rollercoaster of a year and one that has witnessed huge change, growth and innovation within all areas of Data. The Data & Analytics market remains full of exciting and dynamic opportunities. To learn more about our work in this space, take a look at our latest roles or get in touch with us at info@harnham.com.

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