Lead Marketing Analyst

LEAD MARKETING ANALYST

UP TO £70,000 + BONUS

LONDON

Leading Print and Digital Media company is looking for a Lead Marketing Analyst to take their data to the next level. This leading company is seeking an experienced analyst to lead insight generation for the marketing team.

THE ROLE:

This is a new role within the Data and Insights team. In the role the Lead Marketing Analyst will take ownership of data from marketing activities across the range of digital channels and using it to influence all aspects of marketing decisions. The role collaborates with marketing teams to ensure they understand the drivers behind the performance of campaigns, and helping them shape future strategy. The company is looking for candidates with prior experience performing data analysis to inform marketing decision-making, especially in channels such as paid search and paid social media. While experience analysing raw datasets in SQL/Python would be advantageous, they are primarily seeking candidates with experience using insight to inform decision-making in marketing activity.

The successful Lead Marketing Analyst will be responsible for:

• Collaborate closely with marketing teams to understand their needs
• Acquire data from partners and agencies relating to campaign performance
• Work with our implementation teams to ensure we are tracking necessary data internally
• Analyse these datasets using a combination of tools including SQL
• Produce and communicate insight relating to campaign performance
• Agree KPIs for measuring performance and establish appropriate reporting
• Participate in strategic discussion and make recommendations based on insights you uncover
• Work with marketing, technology teams and data scientists to define targeting criteria and support execution of campaigns based on those criteria

SKILLS AND EXPERIENCE:

The ideal Lead Marketing Analyst will have the following skills and experience:

• Ability to examine data critically to extract meaningful insights
• Ability to communicate findings clearly to non-technical colleagues
• Experience producing insight from data related to marketing campaigns
• Knowledge of the marketing tools and technologies used by us (e.g. paid search, social media platforms, analytics, CRM systems)

The following would also be advantageous:

• Experience using SQL and/or Python for large-scale data analysis
• Experience working in a digital subscription or online retail business
• A meticulous approach to all work, completed to high level of quality
• The ability to work under time pressure while providing high-quality output
• The ability to work on your own with conviction to prioritize workload
• Excellent communication skills (written and verbal)

BENEFITS:

The successful Lead Marketing Analyst will receive a salary of up to £70,000. Alongside this there will be a bonus, flexible working options, and the opportunity to work in a fantastic company culture.

HOW TO APPLY:

Please register your interest by sending your CV to Noah Stuckey via the Apply link on this page.