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Lead Insight Analyst

London
£40000 - £50000 per annum + + bonus, benefits, pension
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Lead Insight Analyst

London

£45,000 - £50,000

One of the strongest businesses throughout the pandemic, our client is looking for a Lead Insight Analyst to join their award winning loyalty team.

THE COMPANY

A leading retail group across food, clothing, home and banking, with over 30 million customers. This business are on a technology driven journey to transform the way they use data, create insights and grow their customer base. This role will support internal and external partners to better leverage their data and drive forward analytics with a commercial twist.

THE ROLE

  • Analyse large datasets of customer behaviour using SQL
  • Conduct post-campaign analysis to measure acquisitions and channels effectively
  • Build models and deep-dive on analytics within end to end projects
  • Hold stakeholder relations with external and internal partners
  • Translate analytics into actionable strategies with commercial reasoning

YOUR SKILLS & EXPERIENCE

  • Experience within a Senior Insight Analytics, Customer Analytics or similar position
  • Strong data coding experience with SQL
  • Experience using Python
  • Good statistical and modeling experience i.e. propensity models, price elasticity, linear regression
  • Financial services experience would be advantageous

BENEFITS

Up to £50,000

Competitive bonus

Company product discounts across the group

Matched pension contribution

HOW TO APPLY

Please register your interest by sending your CV to Rosalind Madge via the Apply link on this page.

Apply Save job
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41250/RM
London
£40000 - £50000 per annum + + bonus, benefits, pension
  1. Permanent
  2. Customer Insight

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Harnham blog & news

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For the latest episode of The Dialogue, Associate Director Talitha Boitel-Gill sat down with Alistair Dickinson from Location Intelligence platform Mapsimise about their platform, CRM in general, and how to get Data Vis to work for you. Here's what we learnt: - Location marketing provides the ability to understand customer Data in much more detail by breaking things down by region and area. - By taking this approach, businesses are able to tailor their marketing in a much more specific way.  - Particularly with local lockdown restrictions in place across the UK, this allows businesses to better plan their local strategies.  - The way Analytics has evolved has meant that Data Vis skills are more important than ever.  - Is is essential that those working in this space are able to create Data Visualisations that allow them to explain findings to non-technical stakeholders in a clear way.  - In particular, the ability to overlay different types of Data can allow a broader understanding of the market.  - CRM systems need to be implemented properly, with good Data, in order to be valuable. Only about 10-15% of businesses do this.  - Businesses need to understand their customers now more than ever, and a strong CRM is a great foundation for this.  - Because the Location Intelligence space is set to grow rapidly, businesses will be looking for more and more insight from specialists in this field.  - There is lots of great Open Source Data available for free. Geoawesomeness provide lots of learning and free materials. The UK Government's Geospatial Commission also provides access to lots of free public Data.  - Those looking to get in to this area don't necessarily need a STEM degree, just a passion for Data and the motivation to upskill in their spare time. - And much, much more.  You can watch the full conversation below. If you're looking for a new opportunity, take a look at our latest roles or get in touch with one of our expert consultants to find out more. 

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