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Insights Consultant

London
£35000 - £45000 per annum
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INSIGHTS CONSULTANT

LONDON

£35,000-45,000 + BENEFITS

As an insight consultant you will work on projects across digital products to analyse consumer behaviour.

THE COMPANY:

This is a start-up analytics consultancy who have expanded massively last year. They are working with a leading UK client and have more projects in the pipeline. They are expanding their teams to take on these projects.

THE ROLE:

As an insights consultant you will be analysing digital data to generate tangible insights into consumer behavior and their interaction with various digital products. Working alongside data scientists you will build a picture of customers and present your findings to clients explaining the data and using it to tell a story.

YOUR SKILLS AND EXPERIENCE:

  • Previous experience with digital analytics insights and research
  • Very customer focused
  • Tools: Google Analytics, Google Ads, Sprinklr (or comparable)
  • Ability to present to clients

SALARY AND BENEFITS:

  • Up to £45,000 depending on experience
  • Bonus
  • Competitive benefits
  • Flexible working

HOW TO APPLY:

Please register your interest by sending you CV to Lucy Hughes via the Apply link on this page.

KEYWORDS:

IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser

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106520/LH
London
£35000 - £45000 per annum
  1. Permanent
  2. Web Analyst

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Visit our Blogs & News portal or check out our recent posts below.

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Lucy Hughes

Lucy Hughes

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Therefore, these systems run a high risk of breaching ethical conducts, such as privacy and security leaks or serious issues with bias, if not created, developed and managed properly.  So, what can businesses do to ensure their digital transformation efforts are implemented in the most ethical way possible? Implement ways to reduce bias From Twitter opting to show a white person in a photo instead of a black person, soap dispensers not recognising black hands and women being perpetually rejected for financial loans; digital transformation tools, such as AI, have proven over the years to be inherently biased.  Of course, a computer cannot be decisive about gender or race, this problem of inequality from computer algorithms stems from the humans behind the screen. Despite the advancements made with Diversity and Inclusion efforts across all industries, Data & Analytics is still a predominantly white and male industry. 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This can be achieved by encouraging a more diverse hiring process when looking for developers of AI systems, implementing fairness tests and always keeping your end user in mind, considering how the workings of your system may affect them.  Transparency Capturing Data is crucial for businesses when they are looking to implement or update digital transformation tools. Not only can this data show them the best ways to service customers’ needs and wants, but it can also show them where there are potential holes and issues in their current business models.  However, due to many mismanagements in past cases, such as Cambridge Analytica, customers have become increasingly worried about sharing their data with businesses in fear of personal data, such as credit card details or home addresses, being leaked. In 2018, Europe devised a new law known as the General Data Protection Regulation, or GDPR, to help minimise the risk of data breaches. 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