Insight Analyst

Reading
Up to £40000 per annum

This vacancy has now expired. Please see similar roles below...

INSIGHT ANALYST - LEADING INSIGHT AND ANALYTICS AGENCY

Reading

£40,000 + benefits

This creative role gives the opportunity to work on several projects within the retail industry. You will be part of one of the most credible marketing agencies to produce effective insight and analysis into an array of customer engagements using SQL and R/Python.

THE COMPANY

This company has a deep heritage in supplying media applications throughout the world and is still growing in both size and skill. The brand has always and continues to empower its employees with autonomy to help champion its innovative products.

THE ROLE

The role involves providing analysis on customer engagement and evaluating the engagement to the brands commercial and business propositions, giving you exposure to strategic insights. The opportunity will also enable you to model build and predict customer behaviour, allowing you to share this innovative analysis to wider stakeholders. One of the brands main focuses is now on segmenting and understanding customers using creative qualitive techniques, which requires a keen eye for detail.

YOUR SKILLS AND EXPERIENCE

Your skills and experience will ideally include the following:

  • Proficient in SQL
  • An understanding of wider tools such as R or Python (desirable)
  • Comfortable engaging and presenting to stakeholders
  • Experience of modelling
  • Good knowledge of CRM, data-led marketing and advertising.
  • Customer focused and passion for understanding customer needs

THE BENEFITS

  • £40,000 salary
  • Discretionary bonus
  • Defined Contribution Pension plan

How to Apply

Please register your interest by sending your CV to Jamie Smith at Harnham via the link on this page.

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32023/JS
Reading
Up to £40000 per annum
  1. Permanent
  2. Marketing & Insight

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Dom Joly in Christmas jumper battle

Dom Joly, the comedian, has created two rival characters, Bjorn and Brian, who will lead a social media campaign for Save the Children around its Christmas Jumper Day event on 13 December. Save The Children launched Christmas Jumper Day last year to raise money and awareness for its charity work with children around the world. Joly appears in two videos on Save The Children’s YouTube channel. In one he is in character as Bjorn, who loves understated classic Nordic knits, while in the other he plays Brian, who favors kitsch bright "wacky" jumpers. Users will encouraged to take part in a Twitter battle from today to determine the most popular style of jumper, by taking a picture of their own Christmas jumper and tweeting with #xmasjumperday and the hashtag either #Nordic or #Wacky. The winning team will be the one that creates the most activity around its hashtag. All creative for the social media campaign has been managed in-house. Mark Weber, the head of digital analytics at Save the Children, said: "Last year we were overwhelmed with the response we had to the launch of our Christmas Jumper Day campaign – with thousands of people up and down the country donning their festive finest to raise money for us. "This year we wanted to create the opportunity for even more people to show their support and join in to help Save The Children, so with the help of Dom Joly we created 'Battle of the Jumpers', a light-hearted rivalry between two jumper styles – with the aim to make sure the whole nation gets into jumpers." A Facebook app called the Battle of the Jumpers Sweater Detector will launch in the next few weeks. It will analyze people’s Facebook timelines to tell them which jumper style they are best suited to. Click here for the article on the web.

Risk & reward of the leap from permanent hire to contractor

Want to implement digital change through a variety of projects? Are you more interested in coding than hanging about the water cooler? Have you got 2 – 3 years of experience in your field within the field of digital and analytics? Are you a risk taker who wants to help businesses succeed in their short-term projects? If this is you, then you may want to consider a contract role within the industry. Variety is the spice of life and in our always on, always in demand world of technology, we’re growing at astronomical pace. While some businesses are racing to transform their business models, others are ready to implement their changes, but may be missing the key personnel to do so. The skill shortage gap within the industry makes it tricky for businesses to find the right person for the right job. The reason? Oftentimes, it’s because the right permanent candidates have already been placed. What to Consider Before You Make the Move One of the benefits of making the move from permanent employee to contractor is the opportunity to increase your wages. For example, someone making £50,000 per year on a day rate basis of £200, £300, or £400 per day could potentially command closer to £100,000 per year. However, there is risk in this kind of reward. It’s important before accepting a contract role to understand the risk. This type of role is project based and can last anywhere from two to six months – sometimes less, possibly more. This short term offers slightly less financial security than a more traditional role, but with the rise of the freelance economy, many who walk this path understand its important to be financially stable before making the move. Urgent projects create even more instability, but with the difficulty of finding permanent talent, day rates may increase. In other words, before you hand in your notice, be sure you’ve budgeted properly and are financially stable to take on a contractor role. But, if you’re an expert in your field, perhaps a Head of Digital Analytics, the reward of making the move from permanent placement to contract role is the opportunity to focus on what you’re doing. As a contractor, you can get back in the trenches, help guide and grow teams, and be on the cutting edge of business transformation utilizing their digital implementation road map. Be the driving force for change and avoid getting bogged down in such day-to-day rituals as office politics. Boost Your Digital Analytics CV with These Tips Want to boost your CV to the top of the pile? Follow these tips: Be specific when you reference digital analytics and/or digital implementation as a specialisation. Be able to marry web analytics tool set with R, Python, SQL, etc. Include any specialized training certificates such as Adobe Analytics Certificate. If you’re a Web Analyst familiar with Snowplow Analytics, it’s an added bonus and can boost your chances even further. For Web Analytics contract roles, Adobe Analytics and Snowplow Analytics are in particularly high demand. More and more businesses interested in doing an Adobe Analytics Implementation project often find a skills gap in this area. However, though Adobe has been around longer and is more well known, a disruptor in the industry is Snowplow Analytics which is more personalised. Your Turn Contract roles offer bite size glimpses into the digital transformations of business and the skillsets they need to implement those changes. In our Your Turn section, we want to hear from you. What projects have you worked on you found to be difficult or tricky? What might make you move from permanent to contract role? And if you’ve made the switch, what most interested you to make the move? With a shortage in the market for digital implementation specialists, what route have you followed? And if you’re interested in making the move, what draws you most toward it? We’re currently looking for implementation specialists in the travel and online gaming sectors. For more opportunities, check out our current vacancies or contact Elizabeth Stone, Recruitment Consultant with a focus on Contract Roles at +44 20 8408 6070 or email elizabethstone@harnham.com to learn more.

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