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Insight Analyst

Milton Keynes, Buckinghamshire
£30000 - £45000 per annum + Bonus + Benefits
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Insight Analyst

Milton Keynes

Retail

Up to £45,000 + Benefits

A leading retail company is looking for a talented insight analyst to join their customer analytics team. The role will focus on marketing analytics such as customer segmentation, profiling and predictive modelling and in turn, providing easily understood actionable insight for a variety of stakeholders using SQL and Excel.

Duties and Responsibilities - Insight Analyst

  • Investigating, interpreting and understanding complex unstructured data and translating that into value driven insight
  • Communicate complex data and methodologies clearly and effectively to internal and external stakeholders
  • Manipulating and interpreting large database tables with millions of rows of data
  • Utilise tools such as SQL and Excel
  • Work closely with various teams within the business to gain a holistic view of customers, trends and competitors

Skills and Qualifications - Insight Analyst

  • Experience and knowledge in SQL
  • Advanced Excel experience
  • Prior data analytics and optimisation experience, specifically focusing on segmentation, regression or clustering
  • University degree, preferably in a numerate discipline
  • Excellent communication skills
  • Ability to carry out a senior role within the team, mentoring junior analysts, as well as working independently to meet tight deadlines

Salary and Benefits - Insight Analyst

Up to £45,000 + Benefits

How To Apply - Insight Analyst

Please register your interest by submitting your CV via the apply link on this page or contacting Scott Lazarus

Keywords:

Marketing Analytics, Insight, Analyst, SQL, Excel, Commercial Analytics, Customer, Customer Journey, CRM, Online Payments, Retail, eCommerce, Recommendations, Campaign Management, Campaign Analytics, Marketing, Online Marketing, Revenue Optimisation

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VAC28301/SL
Milton Keynes, Buckinghamshire
£30000 - £45000 per annum + Bonus + Benefits
  1. Permanent
  2. Customer Insight

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Harnham blog & news

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National Storytelling Week: Telling A Story Through Data

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The Dialogue: The Importance of Location Intelligence

For the latest episode of The Dialogue, Associate Director Talitha Boitel-Gill sat down with Alistair Dickinson from Location Intelligence platform Mapsimise about their platform, CRM in general, and how to get Data Vis to work for you. Here's what we learnt: - Location marketing provides the ability to understand customer Data in much more detail by breaking things down by region and area. - By taking this approach, businesses are able to tailor their marketing in a much more specific way.  - Particularly with local lockdown restrictions in place across the UK, this allows businesses to better plan their local strategies.  - The way Analytics has evolved has meant that Data Vis skills are more important than ever.  - Is is essential that those working in this space are able to create Data Visualisations that allow them to explain findings to non-technical stakeholders in a clear way.  - In particular, the ability to overlay different types of Data can allow a broader understanding of the market.  - CRM systems need to be implemented properly, with good Data, in order to be valuable. Only about 10-15% of businesses do this.  - Businesses need to understand their customers now more than ever, and a strong CRM is a great foundation for this.  - Because the Location Intelligence space is set to grow rapidly, businesses will be looking for more and more insight from specialists in this field.  - There is lots of great Open Source Data available for free. Geoawesomeness provide lots of learning and free materials. The UK Government's Geospatial Commission also provides access to lots of free public Data.  - Those looking to get in to this area don't necessarily need a STEM degree, just a passion for Data and the motivation to upskill in their spare time. - And much, much more.  You can watch the full conversation below. If you're looking for a new opportunity, take a look at our latest roles or get in touch with one of our expert consultants to find out more. 

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