Head of Insight

Leicestershire
£60000 - £70000 per annum

HEAD OF INSIGHT

UP TO £70,000 + BENEFITS

LEICESTERSHIRE

Award-winning online retailer is looking for a Head of Insight to join their growing insight team. This company is growing fast with the aim of tripling its size over the coming years, and they're looking for a driven and passionate Head of Insight to spearhead this growth.

THE COMPANY:

The company is an award-winning online retailer in the midst of a massive period of growth. The company has enjoyed significant success and expansion in the last few years and has done this through fresh ideas, enthusiasm, drive, and ambition. They are looking to build on this through the use of data and marketing insight, which the Head of Insight will be responsible for.

THE ROLE:

The Head of Insight will be in charge of the Insight team that is made up of skilled analysts working on various analytical challenges from understanding the drivers of trading performance to evaluating marketing channels and campaigns. The Head of Insight will ensure the highest quality of output from the insight team and will work closely with senior stakeholders to deliver roadmaps of insight projects to drive customer growth.

Specifically, the Head of Insight will be responsible for:

  • Develop in-depth knowledge of our customers, our business, and our data, enabling the Insight team to reliably inform stakeholder decision-making across the business.
  • Deliver an insight backlog of analytical items consisting of both questions asked by senior stakeholders and areas of analysis proactively identified by the Insight team to achieve shared commercial goals.
  • Conduct ad-hoc deep dive analysis into the performance of marketing channel performance, new marketing content, website experiences and customer behaviour and recommend ways in which we can improve performance to support day-to-day and strategic decision making.
  • Identify and quantify UX opportunities, assist in the experiment design and delivery of an A/B testing roadmap and measurement framework, and provide statistical analysis of results to continually improve website performance.
  • Oversee the implementation of all website tracking and testing technologies, including Google Analytics and GTM, Monetate, survey tools, etc, to ensure all data capture is sufficiently detailed, accurate and reliable.
  • Work closely with marketing and external partners to understand how marketing campaigns & tactics and product range decisions have been reflected in, and impacted website performance.

YOUR SKILLS AND EXPERIENCE:

The ideal Head of Insight will have the following skills and experience:

  • Demonstrable experience in senior analytical roles with direct line management of a multi-disciplinary analytical team. Ideally gained in a retail, ecommerce or consumer facing business.
  • A clear and concise communicator who enjoys building relationships, takes prides in collaborating effectively with colleagues, and is accustomed to working closely with and presenting to senior stakeholders.
  • Proven experience using a range of quantitative and qualitative analytical techniques and blending information from multiple sources to deliver clear, actionable insight across a range of functional areas.
  • A tenacious problem solver with a passion for quickly responding to business questions, defining and leading multiple threads of analysis and providing clear and simple insights to help business decision makers choose the right path
  • Demonstrable knowledge of website/ ecommerce and digital marketing technologies and the opportunities and limitations of data collection methods that underpin these areas.
  • Experience managing directly or overseeing the delivery web analytics implementation projects and using web analytics reports, data and insights (Google Analytics or similar)
  • Highly proficient in use of SQL, Excel/ Google Sheets, and data visualisation and reporting tools (Tableau, Looker) for data analysis.
  • Experience using Python or R for data analysis is highly desirable, an understanding of how these are used is essential. This role will be a mix of hands-on analysis, leading and coaching analysts working with, primarily, SQL, Python and R.
  • Numerate degree, marketing or business studies with significant focus on data, measurement and statistical analysis is desirable

THE BENEFITS:

The successful Head of Insight will receive a salary of up to £70,000 based upon experience. As well as this the successful candidate will have great flexible working options and a vibrant, exciting work culture.

HOW TO APPLY:

Please register your interest by sending your CV to Noah Stuckey via the Apply link on this page.

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109887/NS
Leicestershire
£60000 - £70000 per annum
  1. Permanent
  2. Marketing Analyst

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