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Head of Digital Marketing and Ecommerce

Edinburgh
£60000 - £80000 per annum

This vacancy has now expired. Please see similar roles below...

HEAD OF DIGITAL MARKETING & ECOMMERCE

EDINBURGH

£60,000-80,000 + BENEFITS

An exciting new role joining a time of growth for the business. You will get the chance to lead the digital marketing & commerce teams and build this out.

THE COMPANY:

This is an online retail company specialising in food and kitchen supplies. They are an ambitious company who are purely digitally driven. They have grown rapidly and are looking to continue to expand their digital team.

THE ROLE:

This role will see you looking after a range of projects across customer acquisition, web/app performance, email and commerce. You will manage a team of 10 and continue to expand this with more experts in the field. You'll lead on strategy and reporting, collaborate across teams and guide the members of your team on their specific projects.

YOUR SKILLS AND EXPERIENCE:

  • Excellent experience working in a digital marketing and commerce environment
  • Experience managing and leading a team in this area
  • Previous hands on experience in digital marketing and analytics
  • An expert in customer acquisition, digital analytics and UX/UI

SALARY AND BENEFITS:

  • Up to £80,000 depending on experience
  • Competitive benefits
  • Flexible working

HOW TO APPLY:

Please register your interest by sending you CV to Lucy Hughes via the Apply link on this page.

KEYWORDS:

IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, SQL, BigQuery, Google Ads, Google Adwords, search ads 360, doubleclick

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42101/LH
Edinburgh
£60000 - £80000 per annum
  1. Permanent
  2. Digital Marketing Analyst

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Lucy Hughes

Lucy Hughes

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Therefore, these systems run a high risk of breaching ethical conducts, such as privacy and security leaks or serious issues with bias, if not created, developed and managed properly.  So, what can businesses do to ensure their digital transformation efforts are implemented in the most ethical way possible? Implement ways to reduce bias From Twitter opting to show a white person in a photo instead of a black person, soap dispensers not recognising black hands and women being perpetually rejected for financial loans; digital transformation tools, such as AI, have proven over the years to be inherently biased.  Of course, a computer cannot be decisive about gender or race, this problem of inequality from computer algorithms stems from the humans behind the screen. Despite the advancements made with Diversity and Inclusion efforts across all industries, Data & Analytics is still a predominantly white and male industry. Only 22 per cent of AI specialists are women, and an even lower number represent the BAME communities. Within Google, the world’s largest technology organisation, only 2.5 per cent of its employees are black, and a similar story can be seen at Facebook and Microsoft, where only 4 per cent of employees are black.  So, where our systems are being run by a group of people who are not representative of our diverse society, it should come as no surprise that our machines and algorithms are not representative either.  For businesses looking to implement AI and machine learning into their digital transformation moving forward, it is important you do so in a way that is truly reflective of a fair society. This can be achieved by encouraging a more diverse hiring process when looking for developers of AI systems, implementing fairness tests and always keeping your end user in mind, considering how the workings of your system may affect them.  Transparency Capturing Data is crucial for businesses when they are looking to implement or update digital transformation tools. Not only can this data show them the best ways to service customers’ needs and wants, but it can also show them where there are potential holes and issues in their current business models.  However, due to many mismanagements in past cases, such as Cambridge Analytica, customers have become increasingly worried about sharing their data with businesses in fear of personal data, such as credit card details or home addresses, being leaked. In 2018, Europe devised a new law known as the General Data Protection Regulation, or GDPR, to help minimise the risk of data breaches. 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