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*** Head of Commercial Analytics ***

London
£80000 - £95000 per annum + Benefits
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HEAD OF COMMECRIAL ANALYTICS

UP TO £80,000-95,000 + BENEFITS

MILTON KEYNES

This role will rely upon multiple skillsets, therefore as the Head of Commercial Analytics you will be well-rounded and feel comfortable being autonomous when conducting business end-to-end from an analytical perspective, to execution and management of operations.

THE COMPANY

As a Head of Commercial Analytics, you will be working in a B2B environment in a company delivering propositions and managing revenue operations. This company prides themselves in having a fun and passionate company culture and are extremely data driven throughout.

THE ROLE

As a Head of Commercial Analytics, you will be managing the revenue plans for this company, identifying and analysing new growth opportunities whilst applying the relevant frameworks. The role will function in a fast-paced environment; therefore, your excellent communication skills will help you provide the required leadership and ability to influence.

Doing so, you will be working alongside teams across Marketing, Sales, Product, Finance and Customer Experience to build strong cross-functional relationships. As the Head of Commercial Analytics, one aspect of your role will be looking to optimise pricing for customer value in customer segments.

This is an exciting opportunity to manage a high perfomance team in an industry-leading tech company, delivering valuable propositions and excellent go-to-market strategies.

YOUR SKILLS AND EXPERIENCE

The successful Head of Commercial Analytics will have the following skills and experience:

  • Educated to degree level in a STEM subject (Master's is desirable)
  • Significant management and leadership experience, with evidence in leading high-performing teams
  • Significant experience working with large datasets, preferably with SQL but Excel is acceptable
  • Significant planning and organisational skills#
  • Start-up experience desired
  • Extensive experience delivering product propositions
  • Significant experience with commercial analytics and revenue forecasting is essential
  • Excellent communication skills with shown ability to present using PowerPoint
  • Experience working in a collaborative environment is desirable

THE BENEFITS

The successful Head of Commercial Analytics will receive a salary between £80,000 and £95,000 and a comprehensive benefits package.

HOW TO APPLY:

Please register your interest by sending your CV to Dylan Butcher via the Apply link on this page.

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Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

The Dialogue: The Importance of Location Intelligence

For the latest episode of The Dialogue, Associate Director Talitha Boitel-Gill sat down with Alistair Dickinson from Location Intelligence platform Mapsimise about their platform, CRM in general, and how to get Data Vis to work for you. Here's what we learnt: - Location marketing provides the ability to understand customer Data in much more detail by breaking things down by region and area. - By taking this approach, businesses are able to tailor their marketing in a much more specific way.  - Particularly with local lockdown restrictions in place across the UK, this allows businesses to better plan their local strategies.  - The way Analytics has evolved has meant that Data Vis skills are more important than ever.  - Is is essential that those working in this space are able to create Data Visualisations that allow them to explain findings to non-technical stakeholders in a clear way.  - In particular, the ability to overlay different types of Data can allow a broader understanding of the market.  - CRM systems need to be implemented properly, with good Data, in order to be valuable. Only about 10-15% of businesses do this.  - Businesses need to understand their customers now more than ever, and a strong CRM is a great foundation for this.  - Because the Location Intelligence space is set to grow rapidly, businesses will be looking for more and more insight from specialists in this field.  - There is lots of great Open Source Data available for free. Geoawesomeness provide lots of learning and free materials. The UK Government's Geospatial Commission also provides access to lots of free public Data.  - Those looking to get in to this area don't necessarily need a STEM degree, just a passion for Data and the motivation to upskill in their spare time. - And much, much more.  You can watch the full conversation below. If you're looking for a new opportunity, take a look at our latest roles or get in touch with one of our expert consultants to find out more. 

Talitha Boitel-Gill

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We recently spoke to Catherine Allan, an Associate Director of CRM at Babylon health, a Digital healthcare service with a mission to put accessible and affordable health service into the hands of everyone.  After starting her career in journalism, Allan moved into Marketing, a seemingly natural transition given her copywriting experience. Given the transformation in technology and the use of Data within Marketing, she has seen the significant impact that it has had within the space.  Reflecting on what attracted her into CRM Marketing in the first place, she explains, “It’s that ability to really get to know the audience, what they look like. You have a very defined group of people that you can look at exactly how they are responding – you can get to know their likes, dislikes and respond to them in ways that you can engage them more. 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You don’t want to be creepy, you don’t want to overstep it by knowing too much”.  Now, moving into the health-tech space at Babylon, her work revolves around the products that they have on the market. Everything from applications that allow you to log your mood and sync your wearable tech, through to a health check function where you’re given a digital twin of your body. The use of Data within these products is, of course, on another level. The products produce Data-driven recommendations that are very specific to each users. She explains, “obviously in the Marketing team we don’t have access to people’s health records or any health information which they input into the app. So it’s about finding the right cadence to actually engage people with the product, as well as personalising using the Data we can see, such as demographics. 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Talitha Boitel-Gill

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