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Head of Analytics

London
£90000 - £100000 per annum + Benefits

This vacancy has now expired. Please see similar roles below...

Head of Analytics

London

£100,000 + Benefits

This is an exciting opportunity to join a global agency with a range of exciting clients who are household names in their own right. You will lead a team of analysts and data scientists, working range of exciting projects working across their client base. The purpose of these projects will be to deliver data driven insights from marketing and customer based data.

HEAD OF ANALYTICS - ROLE OVERVIEW

You will be responsible for managing your own work load and will ensure that projects that you work on are delivered with accuracy and on time. The main purpose of this role will be to lead a team, who are using SAS , R, Python and SQL, to conduct analysis on a range of customer and marketing data in order to deliver data driven actionable insights back to the clients of this major agency. You will be the "face" of the team, interacting with clients, making recommendations directly, to highlight the commercial value of data and at times be responsible for pitching to new clients!

YOUR SKILLS AND EXPERIENCE


The successful candidate will have the following essential skills and experience:

  • You will have experience using SAS, SQL, R or python
  • Some experience of web analytics tools such as Google Analytics, Omniture and Sitecatalyst would be extremely advantageous.
  • Experience pitching to new clients
  • An agency background would be extremely advantageous
  • A relevant numerate degree at 2:1 or above ie maths, statistics, economics.

THE SALARY AND BENEFITS

The successful Head of Analytics will have the opportunity to earn up to £100,000 + a range of exciting benefits.

CONTACT

To discuss this exciting Head of Analytics role please hit the apply button now or contact Talitha

VAC-24026/TBG
London
£90000 - £100000 per annum + Benefits

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The Next Generation Of French Web Analysts

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We’re now seeing the same evolution take place across the French market.  Today's Web Analysts  Throughout the era of digital measurement and optimisation tools, the use of AB tests and MVT tests has allowed Web Analysts to trial different online solutions for their enterprises. Nevertheless, until recently, these have remained centred on only one channel; the website. Over recent years, however, new categories of Analytics have now emerged, all of which need to be viewed as equally important:  In-store Analytics: The measurement of physical store Data, a real-world equivalent of web analytics. Mobile Analytics: The analysis of users’ traffic and behaviour on mobile sites and applications. Social Analytics: The analysis of Data from social networks such as Facebook, Instagram or Twitter.  As a result of this diversification, businesses are now not only looking for technical Web Analysts who can work with Google Analytics or Adobe Analytics and implement tags with GTM or DTM. There is now an appetite to go further and deeper with their analysis and Web Analysts who can use tools such as Big Query/ SQL, R or Python are high in-demand. A candidate with ‘Data Web’ vision, a strong knowledge of Data and KPIs in different business models, stands out amongst ever-increasing competition.  Furthermore, as Web Analysts use a lot of Data, particularly personal Data, a strong knowledge of GDPR and the legal implications of their work are also incredibly beneficial.  In other words, Web Analysts are becoming more versatile. 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This means that the best candidates are in incredibly high-demand and businesses need to be sure of what skillset they need before beginning a recruitment process.  For example, a company recently going through a big change in tools migration, such as moving from Adobe to GA, would be in need of a strong technical Web Analyst who can implement those tools. A business that is further down the line with their capabilities, on the other hand, may be looking for a candidate with a real business vision, in additional to an analytical skillset, who can make informed business recommendations. Whilst the French market may be in transition, we’re already seeing these changes take place in other regions. In the UK, there is a large amount of conversation around ‘Digital Intelligence’, and Web Analysts are now beginning to be viewed as important as Data Scientists within many leading organisations, partially because these roles are overlapping more and more. In fact, the lack of appreciation for Web Analysts in France is a point of contention for many candidates, something that was discussed frequently at this year’s MeasureCamp Paris.  Businesses who are looking to hire, and retain, Web Analysts need to be aware of this mindset. Candidates often share their apprehensions around the lack of training offered within their companies, as well as concerns about investment in their area. As Web Analysts continue to upskill, enterprises need to make sure they continue to offer growth, opportunity and a good working environment, particularly if they are seeking domestic talent.  Whether you are looking to expend your Web Analytics function or take the next step in your career, we can help. Take a look at our latest opportunities or get in touch with one of our expect consultants to find out more. 

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