Senior Media Analyst

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New York / $75000 - $90000 annum

INFO

Salary
SALARY:

$75000 - $90000

Location

LOCATION

New York

Job Type
JOB TYPE

Permanent

Senior Media Analyst
Digital Media | New Media & Internet | Marketing & Advertising
Remote (ET or CST) | Greater New York City | United States (U.S.)
$75,000 - $90,000 Base + Benefits

A leading, innovative digital media company seeks an experienced Senior Media Analyst to successfully lead campaign analytics, insights generation, and campaign reporting to meet business growth in the Eastern United States.

THE ROLE:

As Senior Media Analyst, you will work cross-functionally and lead the analysis of large amounts of 1st & 3rd-party data to generate key insights that enable senior leadership, thus driving digital optimization & business growth. You will be responsible for:

  • Collecting/cleaning/analyzing substantial marketing & web data using Google Analytics & BigQuery (or SQL)
  • Designing & executing A/B tests and analyzing/interpreting results; performing website tracking
  • Performing statistical analysis & scripting using Python or R; developing dashboards in Tableau
  • Extracting key insights from analyses & tests, and delivering data-driven recommendations

YOUR SKILLS:

  • Progressive commercial digital/marketing/web analytics experience in media, eCommerce, etc.
  • Proficient in gathering, cleansing & analyzing website data in Google Analytics (i.e., GA360, GA4)
  • Familiar with/ digital data platforms & tools (i.e., Adobe Analytics, Google Tag Manager, Salesforce)
  • Well-versed in core advanced analytics data mining & scripting tools such as Python, R, and SQL
  • Proficient in building customized dashboards using BI tools (i.e., Looker, Power BI, Qlik, Tableau)
  • Proven commercial experience designing, executing, and analyzing statistical tests (i.e., A/B)
  • Strong knowledge of media channels & concepts (i.e., Display, Paid Search, SEM, SEO, Social)
  • Proven commercial experience extracting insights from web data (i.e., clickstream, website traffic)
  • Well-versed in advanced analytics techniques (i.e., LTV, trend analysis, user journey analysis)
  • Comfortable working cross-functionally with/ technical & non-technical teams; presenting to leaders
  • Strong verbal/written communication, negotiation, and presentation skills across the business
  • Bachelor's degree in Business, Computer Science, Economics, Engineering, Mathematics, Physics, Psychology, or related field; M.B.A. or M.S. preferred

BENEFITS:

As a Senior Media Analyst, you can make up to a $90,000 base salary (depending on your experience).

HOW TO APPLY:

Please register your interest by submitting your resume to Oisin Ennis via the apply link on this page.

CONTACT

Oisin Ennis

Recruitment Consultant Intern

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