Senior Data Analyst-Marketing & Media

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New York / $100000 - $130000 annum

INFO

Salary
SALARY:

$100000 - $130000

Location

LOCATION

New York

Job Type
JOB TYPE

Permanent

Senior Data Analyst - Marketing & Media
Tech, Information & Media | NYC (Hybrid)
$100,000 - $130,000

About the Company

We're working with a fast-growing global technology and content company that is transforming the media and publishing industry. Their cutting-edge digital platform enables content creators, publishers, and brands to deliver highly engaging media experiences across multiple channels, reaching millions of users worldwide. With a strong focus on performance and innovation, they are shaping the future of digital content.

The Role

As a Senior Data Analyst, you'll drive performance analysis, campaign optimization, and KPI reporting to inform business decisions and enhance media strategies. You'll work closely with both internal teams and external publishing partners, providing actionable insights through dashboards and data-driven recommendations. This is an exciting opportunity to play a key role in optimizing content performance and marketing effectiveness.

Key Responsibilities

  • Analyze performance metrics and deliver reports to drive data-backed decision-making.
  • Collaborate with publishing partners to track KPIs and align on strategic goals.
  • Design and maintain dashboards that visualize key metrics, trends, and opportunities.
  • Evaluate media and marketing initiatives, identifying areas for optimization.
  • Serve as the primary data liaison between internal teams and external partners.
  • Improve data collection processes, workflow automation, and reporting efficiency.
  • Own end-to-end projects, from data gathering to report creation.
  • Work with technical teams to ensure accurate data flow and tracking.
  • Present findings and strategic insights to leadership and key stakeholders.
  • Stay up to date on industry trends to refine data strategies and best practices.

What We're Looking For

  • 4+ years of data analysis experience, particularly in performance reporting and media analytics.
  • Strong SQL skills for data extraction and manipulation.
  • Proficiency in data visualization tools (e.g., Tableau, Power BI).
  • Ability to translate complex data into actionable insights for technical and non-technical audiences.
  • Experience working with external partners to track KPIs and align on objectives.
  • Familiarity with data automation and workflow optimization.
  • Strong communication and problem-solving skills with a proactive approach to project ownership.

How to Apply

Interested? Send your resume to Gabriella Ferrara via the Apply link on this page

CONTACT

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