Marketing Data Analyst
Boston, Massachusetts / $75000 - $90000
$75000 - $90000
Marketing - Data Analyst
Health & Wellness
Hybrid - Greater Boston
$75,000 - $90,000
A global conglomerate in the health & wellness domain is looking to add a Marketing Data Analyst to their team to take on media and website analytics initiatives for their campaigns.
As a Marketing Data Analyst, you will be responsible for:
- Generating insights from large datasets to assist in business decisions
- Performance tests such as A/B testing on digital platforms/campaigns
- Developing and maintaining dashboards and reports for various teams and stakeholders
YOUR SKILLS AND EXPERIENCE
- Ample experience in the digital analytics realm working with multiple large datasets
- Comfortability with tools such as Excel, Google/Adobe Analytics, Tableau & SQL preferred
- Knowledge and analysis experience with a multitude of digital platforms and channels
- Bachelor's degree in business, marketing, advertising, or related field preferred
As a Marketing Data Analyst, you can earn up to $90,000 in basic, bonus & industry-leading benefits.
HOW TO APPLY
Please register your interest by sending your resume to Rachel Davner via the apply link.
Digital Analytics, Data Analytics, SQL, Google Analytics, Tableau, Looker, Domo, Management, Campaign Analysis, Web Analytics, Marketing Analytics, A/B Testing, A/B Test
Data Engineer Or Software Engineer: What Does Your Business Need? | Harnham US Recruitment post
We are in a time in which what we do with Data matters. Over the last few years, we have seen a rapid rise in the number of Data Scientists and Machine Learning Engineers as businesses look to find deeper insights and improve their strategies. But, without proper access to the right Data that has been processed and massaged, Data Scientists and Machine Learning Engineers would be unable to do their job properly. So who are the people who work in the background and are responsible to make sure all of this works? The quick answer is Data Engineers!… or is it? In reality, there are two similar, yet different profiles who can help help a company achieve their Data-driven goals. Data Engineers When people think of Data Engineers, they think of people who make Data more accessible to others within an organization. Their responsibility is to make sure the end user of the Data, whether it be an Analyst, Data Scientist, or an executive, can get accurate Data from which the business can make insightful decisions. They are experts when it comes to data modeling, often working with SQL. Frequently, “modern” Data Engineers work with a number of tools including Spark, Kafka, and AWS (or any cloud provider), whilst some newer Databases/Data Warehouses include Mongo DB and Snowflake. Companies are choosing to leverage these technologies and update their stack because it allows Data teams to move at a much faster pace and be able to deliver results to their stakeholders. An enterprise looking for a Data Engineer will need someone to focus more on their Data Warehouse and utilize their strong knowledge of querying information, whilst constantly working to ingest/process Data. Data Engineers also focus more on Data Flow and knowing how each Data sets works in collaboration with one another. Software Engineers – DataSimilar to a Data Engineers, Software Engineers – Data ( who I will refer to as Software Data Engineers in this article) also build out Data Pipelines. These individuals might go by different names like Platform or Infrastructure Engineer. They have to be good with SQL and Data Modeling, working with similar technologies such as Spark, AWS, and Hadoop. What separates Software Data Engineers from Data Engineers is the necessity to look at things from a macro-level. They are responsible for building out the cluster manager and scheduler, the distributed cluster system, and implementing code to make things function faster and more efficiently. Software Data Engineers are also better programers. Frequently, they will work in Python, Java, Scala, and more recently, Golang. They also work with DevOps tools such as Docker, Kubernetes, or some sort of CI/CD tool like Jenkins. These skills are critical as Software Data Engineers are constantly testing and deploying new services to make systems more efficient. This is important to understand, especially when incorporating Data Science and Machine Learning teams. If Data Scientists or Machine Learning Engineers do not have a strong Software Engineers in place to build their platforms, the models they build won’t be fully maximized. They also have to be able to scale out systems as their platform grows in order to handle more Data, while finding ways to make improvements. Software Data Engineers will also be looking to work with Data Scientists and Machine Learning Engineers in order to understand the prerequisites of what is needed to support a Machine Learning model. Which is right for your business? If you are looking for someone who can focus extensively on pulling Data from a Data source or API, before transforming or “massaging” the Data, and then moving it elsewhere, then you are looking for a Data Engineer. Quality Data Engineers will be really good at querying Data and Data Modeling and will also be good at working with Data Warehouses and using visualization tools like Tableau or Looker. If you need someone who can wear multiple hats and build highly scalable and distributed systems, you are looking for a Software Data Engineer. It’s more common to see this role in smaller companies and teams, since Hiring Managers often need someone who can do multiple tasks due to budget constraints and the need for a leaner team. They will also be better coders and have some experience working with DevOps tools. Although they might be able to do more than a Data Engineer, Software Data Engineers may not be as strong when it comes to the nitty gritty parts of Data Engineering, in particular querying Data and working within a Data Warehouse. It is always a challenge knowing which type of job to recruit for. It is not uncommon to see job posts where companies advertise that they are looking for a Data Engineer, but in reality are looking for a Software Data Engineer or Machine Learning Platform Engineer. In order to bring the right candidates to your door, it is crucial to have an understanding of what responsibilities you are looking to be fulfilled.That’s not to say a Data Engineer can’t work with Docker or Kubernetes. Engineers are working in a time where they need to become proficient with multiple tools and be constantly honing their skills to keep up with the competition. However, it is this demand to keep up with the latest tech trends and choices that makes finding the right candidate difficult. Hiring Managers need to identify which skills are essential for the role from the start, and which can be easily picked up on the job. Hiring teams should focus on an individual’s past experience and the projects they have worked on, rather than looking at their previous job titles. If you’re looking to hire a Data Engineer or a Software Data Engineer, or to find a new role in this area, we may be able to help. Take a look at our latest opportunities or get in touch if you have any questions.
The Six Steps Of Data Governance | Harnham Recruitment post
The value that data analysis can provide to organisations is becoming increasingly clear. But with all the buzz around the endless ways that data can be used to revolutionise your business processes, it can be overwhelming to know where to start. Fundamentally, what you can do with your data and how useful it may be will hinge on its quality. This is the case no matter what data you may have, whether that be customer demographics or manufacturing inventories. High-quality data is also imperative for utilising exciting and innovative new technology such as Machine Learning and AI. It’s all very well investing in tech to harness your data assets to, for example, better inform decision making, but you won’t be able to glean any useful analysis if the data is full of gaps and inconsistencies. Many will be looking at this new tech and be tempted to run before they can walk. But building quality data sets and water-tight, long-lasting processes will form the foundation for any future developments and should not be overlooked. This is where Data Governance comes into its own.Data Governance (DG) is an effective step in improving your data and turning it into an invaluable asset. It has numerous definitions but according to Data Governance Institute (DGI), “Data Governance is the exercise of decision-making and authority for data-related matters.“Essentially DG is the process of managing data during its life cycle. It ensures the availability, useability, integrity and security of your data, based on internal data standards and policies that control data usage. Good data governance is critical to success and is becoming increasingly more so as organisations face new data privacy regulations and rely on data analytics to help optimise operations and drive business decision-making. As Ted Friedman from Gartner said: ‘Data is useful. High-quality, well-understood, auditable data is priceless.’Without DG, data inconsistencies in different systems across an organisation might not get resolved. This could complicate data integration efforts and create data integrity issues that affect the accuracy of business intelligence (BI) reporting and analytics applications.Data Governance programs can differ significantly, depending on their focus but they tend to follow a similar framework:Step 1: Define goals and understand the benefits The first step of developing a strategy should be to ensure that you have a comprehensive understanding of the process and what you would like the outcome to be.A strong Data Governance strategy relies on ‘buy in’ from everyone in the business. By stressing the importance of complying with the guidelines which you will later set, you will be helping to encourage broad participation and ensure that there is a concerted and collaborated effort to maintain high standards of data quality. Leaders must be able to comprehend the benefits themselves before communicating them to their team so it may be worth investing in training around the topic.Step 2: Analyse and assess the current dataThe next step is essentially sizing up the job at hand, to see where improvements might need to be made. Data should be assessed against multiple dimensions, such as the accuracy of key attributes, the completeness of all required attributes and timeliness of data. It may also be valuable to spend time analysing the root causes of inferior data quality.Sources of poor data quality can be broadly categorised into data entry, data processing, data integration, data conversion, and stale data (over time) but there may be other elements at play to be aware of.Step 3: Set out a roadmapYour data governance strategy will need a structure in which to function, which will also be key to measuring the progress and success of the program. Set clear, measurable, and specific goals – as the saying goes – you cannot control what you cannot measure. Plans should include timeframes, resources and any costs involved, as well as identifying the owners or custodians of data assets, the governance team, steering committee, and data stewards who will all be responsible for different elements. Including business leaders or owners in this step will ensure that programs remain business-centric.Step 4: Develop and plan the data governance programBuilding around the timeline outlined you can then drill down to the nitty-gritty. DG programs vary but usually include:Data mapping and classification – sorting data into systems and classifying them based on criteria.Business glossary – establishing a common set of definitions of business terms and concepts – helping to build a common vocabulary to ensure consistency.Data catalogue – collecting metadata and using it to create an indexed inventory of available data assets.Standardisation – developing polices, data standards and rules for data use to regulate proceduresStep 5: Implement the data governance programCommunicating the plan to your team may not be a one-step process and may require a long-term training schedule and regular check-ins. The important thing to realise is that DG is not a quick fix, it will take time to be implemented and fully embraced. It also may need tweaks as it goes along and as business objectives change. All DG strategies should start small and slowly build up over time – Rome wasn’t built in a day after all. Step 6: Close the loopArguably the most important part of the process is being able to track your progress and checking in at periodic intervals to ensure that the data is consistent with the business goals and meets the data rules specified. Communicating the status to all stakeholders regularly will also help to ensure that a data quality discipline is maintained throughout.Looking for your next big role in Data & Analytics or need to source exceptional talent? Take a look at our latest Data Governance jobs or get in touch with one of our expert consultants to find out more.
Data Analytics vs. Data Science: Which Should You Pursue? | Harnham Recruitment post
Businesses are recognizing the increasing importance of data experts to help the company grow. As a result, the hiring demand for Data Scientists and Data Management Analysts has grown by 46% since 2019. This projection will only continue to rise in the next few years. So if you’re planning to become a data analyst or a data scientist, then here’s what you need to know.Data Analytics and Data Science: What’s the Difference?Data Analysts and Data Scientists are both proficient in statistics and experienced in using database management systems. However, the key differences between these two professions revolve around their purpose for using the data.The Role of a Data AnalystThese professionals organize and examine structured data to create solutions that will drive a business’ growth. They are tasked with studying sets of data using various tools, such as Excel and SQL, to uncover insights and trends that will serve as an answer to certain queries. For example, they can provide data-driven answers that can explain your marketing campaigns’ conversion rates or improve the logistics of your products. Then, they present these findings to concerned individuals and departments so they can formulate strategies that would boost revenue, efficiency, and other improvements.The Role of a Data ScientistData Scientists are required to use their mathematical and programming skills to build statistical models that can provide solutions for a company’s potential problems. These professionals handle huge sets of both structured and unstructured data and prepare these for processing and analysis. They have to be very proficient in programming to utilize Predictive Analytics, statistics, and Machine Learning in unearthing meaningful insights from all the collected data. Their multidisciplinary approach towards data helps them draw conclusions that are valuable for specific business needs and goals.Career Paths for Aspiring Data AnalystsBusinesses, governments, and other institutions are on the search for individuals who are qualified in interpreting and communicating data. Data analysts are often offered huge salaries and great work benefits because the demand is so high and yet, the pool of talent is very limited.You can become qualified for a wide array of careers in data analytics through a comprehensive master’s degree program that will teach you how to interpret data and present actionable insights. These careers span from digital marketers to quantitative analysts. Graduates can work in governments and insurance companies as financial analysts who are in charge of assessing financial statements and economic trends to boost profit. On the other hand, you can also work as a marketing analyst whose responsibilities involve monitoring sales venues and evaluating consumer data. Their salaries range from $62,000 (Insight Analysts) to as much as $225,000 (highly paid Customer Analysts).Career Paths for Aspiring Data ScientistsData Scientists are experts in statistical analysis and in programming languages, such as Python and R. Thus, the average starting salary for professionals in this field is around $100,000 per year.Data Scientists would need to earn a bachelor’s degree and a master’s degree in computer science so that they would be adept at using complex software programs that are necessary for the position. If you’re more interested in software development, then you can work as a data engineer. These professionals create infrastructures that can gather and store data that analysts and other scientists may need to use. Data modellers, on the other hand, use techniques and databases to design and document data architecture.You can become a great asset to top companies in the US by pursuing a degree and a career in data analytics or data science. In this digital age, you can only expect that the demand for these positions would rise as data becomes increasingly important in driving business growth. Browse our fantastic data science jobs and data analyst jobs today. Written by Jena Burner for harnham.com
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