Lead Data Scientist – Marketing

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/ $180000 - $220000 annum

INFO

Salary
SALARY:

$180000 - $220000

Location

LOCATION

Job Type
JOB TYPE

Permanent

Title: Lead Data Scientist (Marketing Focus)

Location: Company based in SF, CA - Able to hire fully remote with occasional travel up to 10%.

Overview of Role:

As the Lead Data Scientist for Data & Systems, you will join a high-growth start-up with a unique product-market fit and a rich repository of data ready to unlock valuable insights. This is a fantastic opportunity to contribute meaningfully, as you will have full access to data and the freedom to impact the business directly. You'll be part of an analytics-focused data science team that is both technically skilled and deeply engaged with business strategy. If you're eager to shape the future of data-driven marketing and establish new directions for growth, this role provides an unparalleled chance to do so.

Company Description:

Our client is an emerging leader in the probiotics and supplements space. They primarily focus on direct-to-consumer marketing and are quickly scaling up their data team.

Role Description:

In this position, you'll lead data science initiatives end-to-end-from predictive model development to production. Delivering insights that directly impact our marketing strategies. You'll set a strong foundation for experimentation and testing, guiding A/B and multivariate testing strategies and optimizing creative distribution across digital channels. Collaborating with an agency for ad tracking, you'll focus on platforms like Meta, while also exploring direct mail opportunities. Your work will help drive critical business outcomes, such as demand forecasting, customer acquisition, and customer lifetime value optimization, using data as a lever for growth.

Key Responsibilities:

  • Predictive Modeling and Experimentation: Build and deploy models for demand prediction, supply optimization, and budget allocation. Develop and standardize testing frameworks to ensure accurate insights across channels.
  • Strategic Analysis and Insights: Dive into customer behavior data to identify patterns, determine which promotions work, and optimize engagement strategies. Your insights will strengthen retention and lifetime value by informing marketing and business approaches.
  • Business Problem Solving: Translate data science results into actionable business strategies, helping refine marketing efforts, increase lead scoring accuracy, and reduce churn. Contribute to defining KPIs that measure real impact and success.
  • Cross-Functional Collaboration: Partner with Marketing, Data Engineering, and executive leadership to ensure alignment on data strategies, bringing data-backed insights that drive smarter decision-making and targeted marketing initiatives.
  • Project Management: Take charge of managing data science projects, ensuring milestones are met and keeping cross-functional teams informed and engaged.

Skills and Experience:

  • Data Science and Marketing Analytics: Expertise in predictive modeling, consumer data analysis, and experimentation frameworks. Previous experience with marketing analytics, particularly in ad tracking and performance measurement.
  • Technical Proficiency: Strong skills in data modeling and ETL processes, with hands-on experience using Jupyter Notebook for analysis and Tableau for data visualization.
  • Customer-Centric Insights: Ability to work with consumer and lead data, with a focus on key metrics like LTV, churn, and retention to guide business decisions. Experience with B2B lead scoring, customer segmentation, and subscription models is a plus.
  • Collaborative Approach: Proven track record working cross-functionally and engaging with high-level stakeholders to drive data-informed decisions and align on key priorities.
  • Strategic and Analytical Mindset: You're a forward-thinker who can bridge technical data science work with high-impact business outcomes, particularly in marketing strategy and customer lifecycle management.
  • Experience: Retail backgrounds specifically within D2C and social-media campaigning is a big plus!

Benefits:

  • Health, Dental, Vision, and Life Insurance
  • Flexible, unlimited PTO
  • Competitive salary and equity packages
  • Annual bonus
  • 401(k) Matching Program

CONTACT

Gabriella Varela

Recruitment Consultant

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