Group Director Marketing Sciences

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San Francisco / $250000 - $300000 annum

INFO

Salary
SALARY:

$250000 - $300000

Location

LOCATION

San Francisco

Job Type
JOB TYPE

Permanent

GROUP DIRECTOR MARKETING SCIENCES

$250,000 - $300,000 BASE

LOS ANGELES METRO AREA

HYBRID

An exciting opportunity to join a renowned marketing firm specializing in data-driven marketing solutions to engage customers

THE COMPANY

With a focus on leveraging analytics, this company crafts personalized experiences that resonate with customers across various industries. You'll promote data-driven decision making across one of the largest, most high-profile clients.

THE ROLE

As Group Director Marketing Sciences, you'll establish data standards, methods, and best practices to enable the Marketing Sciences team to provide test/learn/measurement plans, meaningful analysis, data science deliverables, dashboards/reports, and more. You can expect to be doing the following…

  • Analytic strategy; designing & recommending analytic methodologies, establishing KPIs and measurement plans
  • Customer analytics; utilizing data to understand customer profiles, segments, and behaviors with the goal of decreasing CAC, improving retention, increasing ARR, etc.
  • Customer segmentation/behavioral analysis; utilizing data to understand customer profiles, segments, & behaviors
  • Dashboarding/reporting; collecting data, reporting, analyzing outcomes, and offering insights/recommendations for digital/marketing performance evaluation
  • Client-facing communication; leading content development on marketing analytics & data science trends, sharing best practices & case studies, participating in new business pitches, etc.
  • Team management & collaboration; leading a team of analysts & data scientists, collaborating with internal partners to embed analytics, data science, & data-driven decision-making in the organization

YOUR SKILLS AND EXPERIENCE

  • Bachelors' degree in Math, Finance, Computer Science, or other quantitative field; advanced degree, a plus
  • 15+ years in marketing analytics, 3+ in a marketing agency setting
  • Background working in digital analytics (site analytics, social, EM, online, etc.)
  • Working knowledge of statistical analysis, AB testing, digital measurement (tagging, web services, digital tools, etc.)
  • Strong communication skills to develop & present executive content for clients
  • Team management experience

CONTACT

Emma Fanning

Recruitment Consultant

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