Director of Paid Media – DTC/Ecommerce
Remote / $160000 - $200000 annum
INFO
$160000 - $200000
LOCATION
Remote
Permanent
Job Title: Director of Paid Media - DTC/Ecommerce
Location: US Remote
Salary: $160,000 - $200,000 base
Company Overview:
Join a rapidly growing direct-to-consumer apparel brand that is redefining e-commerce. Known for innovation and market leadership, this brand is seeking a visionary Director of Paid Media to elevate their performance marketing strategy and drive the business to new heights.
Role Overview:
We are looking for a dynamic and results-driven Director of Paid Media to lead and optimize our multi-channel paid media strategy. This pivotal role involves managing substantial advertising budgets ($70-100MM), scaling existing channels, and uncovering new growth opportunities.
Reporting directly to the CMO, you will play a critical role in shaping our media strategy, driving customer acquisition costs (CAC), and maximizing customer lifetime value (LTV).
Responsibilities:
- Team Leadership: Lead, mentor, and inspire a high-performing team of internal members and external partners. Create a collaborative environment that fosters innovation and delivers exceptional business outcomes.
- Budget Optimization: Strategically allocate and optimize advertising budgets across channels and geographies to maximize profitability and drive sustainable growth.
- Channel Management: Oversee and scale existing paid media channels (e.g., Meta, Google, TikTok, YouTube) by leveraging data-driven insights and the latest ad-tech. Continuously refine strategies to enhance performance and ROI.
- New Channel Development: Identify, develop, and optimize new paid media channels, including TV, Direct Mail, Snap, and Affiliates, to diversify and expand our media footprint.
- Data-Driven Strategy: Collaborate with the analytics team to uncover trends and insights that inform customer acquisition and lifecycle marketing strategies. Drive the use of data to make informed decisions and optimize campaign performance.
Skills and Experience:
- 7+ years of marketing experience with a proven track record in senior leadership roles.
- Extensive experience managing 8-9 figure budgets on Paid Social (Meta) and Paid Search (Google).
- Required experience in e-commerce and direct-to-consumer brands.
- Strong analytical capabilities with the ability to translate consumer insights into actionable marketing strategies.
- Exceptional communication and interpersonal skills, enabling effective collaboration with diverse stakeholders.
- A proactive, entrepreneurial mindset with a strong problem-solving approach.
- Demonstrated leadership abilities, including the capacity to mentor, coach, and inspire teams to achieve their best.
If you're ready to lead and innovate in a fast-paced, dynamic environment, we'd love to hear from you!
CONTACT
Joshua Poore
Associate Director
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Please register your interest by sending your CV to Rosie Walsh through the ‘Apply’ link
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£40,000 – £50,000
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SKILLS + EXPERIENCE
Must haves:
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If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.
KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation
To Apply for this Job Click Here
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