Director of Digital Product – eCommerce
Boston, Massachusetts / $210000 - $220000
INFO
$210000 - $220000
LOCATION
Boston, Massachusetts
Permanent
DIRECTOR OF DIGITAL PRODUCT - eCommerce
RETAIL/MEDIA
$210,000-220,000 + BONUS + LTI
GREATER BOSTON | HYBRID
A leading innovator in Retail/Media is looking to add an integral Director of Digital Product with a direct focus on eCommerce expansion.
THE ROLE:
As the Director of Product - eCommerce, you will be responsible for the build-out and direction of the product roadmap, strategy, and execution of multiple product lines. Furthermore, you will guide a Product Center of Excellence and be the bridge to the rest of the organization.
SKILLS & EXPERIENCE
- Eight years minimum of driven product experience with a direct focus on eCommerce or coming from an eCommerce-driven organization.
- Act as the Subject Matter Expert pertaining to all matters related to Digital Product and eCommerce.
- Prioritize the delivery of people, processes, and technology required for driving product vision and roadmap.
- Collaborate directly with stakeholders across the organization in order to drive online engagement and sales.
- Strong communication abilities with a core focus on the ability to translate technical information to non-technical stakeholders.
- Bachelor's Degree in a STEM-related field. Master's Degree preferred.
BENEFITS:
As a Director of Digital Product - eCommerce, you can expect to make a base salary of up to $220,000 (depending on experience), a competitive 20-25% bonus, a long-term incentive plan, plus best-in-class personal benefits!
HOW TO APPLY:
Please register your interest by sending your Resume to Matt LeConte via the Apply link on this page
CONTACT
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Is Product Analytics the new Digital Analytics? | Harnham Recruitment post
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Following on from our exploration of what Digital Analytics is, and the exploration specifically of hiring Digital Insights Analysts in the North of England and Midlands, we wanted to take a look at Product Analytics, and how it differs from the standard Digital Analyst role.To help investigate the importance of Product Analytics in the current market, we have interviewed Nicky Tran, a Product Analyst at Virgin Media (Manchester).What Is A Product Analyst?In simple terms, a Product Analyst ‘’looks at the different products a company has, and then you are identifying which areas of the product can be improved or which areas can be optimised.” While Digital Analytics can inform the product lifecycle, the interesting aspect to this role is, that unlike a traditional Web Analyst role, it is more of a hybrid role. Nicky emphasised that it is ‘’an upcoming sector within the analytics community’’, providing an overlap between Digital Analytics, Customer Analytics and Data Science.The key skills and tools for this role are advanced SQL, Google Analytics, and AB testing. So how does this skillset differ from a traditional Web Analyst? Nicky suggests that while the core requirements are that of a Web Analyst, with a web role you would essentially just be using Google Analytics Data. However, as a Product Analyst, you would be using advanced SQL to access other data bases, and pull data from models, and therefore, “you are combining two sets of data to get a more insightful look”.Why Is Product Analytics Important, And Why Are They Now Becoming More Prominent On The Market?Similar to Digital Analytics roles, it is clear that with the impending digital transformation, companies are becoming increasingly data-led, especially with regards to their digital platforms (and products).As a result of the pandemic, the digital space is so much more important than ever before. Therefore, to stay competitive, and to really understand the products from the consumer perspective, companies have to provide the most personalised customer experiences to acquire and retain their consumers. As Nicky mentions, ‘It is definitely worth making an ‘inventory’ to see how to promote what you have – it is about personalising the customer journey’.What are employers looking for in a Product Analytics candidate?Product Analytics are great due to their hybridity. In the current market, where there are numerous jobs, and few candidates, a Product Analyst (technically strong in three areas) is a highly sought-after rarity.Businesses are becoming increasingly invested in Product Analytics and having a Product team that works alongside the Digital team can be beneficial; especially when companies need to stay competitive.What are Candidates looking for? Understanding the differences between a Digital Analyst, and a Product Analyst is key to understanding what a candidate is looking for. Nicky suggested that this Product Analyst role enabled her to be the ‘bridge’ between areas.So how does the future of a Product Analyst differ to that of the route of a Digital Analyst? For Nicky, this is one of the most important factors to being a Digital Analyst, as she has the option to go down the Data Science route in the future should she wish. The more technical skills she has as a Product Analyst means she is building up experience across different areas of Data & Analytics, giving her a slightly different career path, should she want to go down a more technical route.Why Choose A Product Analyst Role?“If you come from a technical background – maths, physics, computer science – and are interested in how the numbers are crunching, it is worth going into Product Analytics, as it needs a logical mathematics brain, to be able to convert it into a way which is useful to stakeholders.”From speaking to Nicky, it is clear that Product Analytics is an up-and-coming role that people don’t know enough about it. Therefore, if you are curious about Product Analytics, or any of the different roles the market has to offer at the moment, as an employer looking for help hiring, or a candidate actively or passively looking for work, Harnham can help. Take a look at our latest Product Analytics jobs, or get in touch for more information on how we can support your hiring needs.
What is Product Analytics?
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What is product analytics?
Knowing how well, or not, your customers or service users interact and engage with a product is integral to the success of your business.
Whether it’s a bed from a furniture store or a button on a website, having the insight to understand how easy it is to use or how desirable it is amongst your customer base, then enables teams to go back, tweak the product and optimise it to its full potential.
This is where product analytics comes into its own. Those working within the field – product analysts – are integral in increasing conversion rates – whether that’s purchase rates or how user-friendly a product is – using a mixture of digital customer analytics and data science. From the NHS to Ikea, product analysts are highly sought after in nearly every industry as they strive to make their services and products the best they can possibly be.
What happens if work needs to be done on a product?
Initially, product analysts would undertake testing, such as AB testing, to decipher if there is a more favourable way of presenting the product or service to their customer base. They may also look at implementing tools such as personalisation, a newer capability on the market, to target their service to a specific user, making it more relevant and therefore able to boost conversion.
Once the product analysts have gathered any insights on what would optimise the tools, products, and services, these are then taken to stakeholders to kickstart the process of improvement. From here, updates are made by teams such as those in user experience (UX), and the product is re-launched and continually monitored.
The different arms of product analytics
Product Analytics, while seemingly a straightforward division of Data & Analytics, is extremely broad and split up into a multitude of sub-divisions. So, while all teams may be integral in spotting room for optimisation, their exact role will be different to another analyst.
For example, a trend analyst will analyse trends over a specific period, learning about those patterns and then optimising products or services for those times. Tesco, for instance, will be prepared to put the purchase button of turkey, pigs in blankets, and roasting potatoes at the front and centre of its website at Christmas.
Journey analysts however will measure where customers come from to engage with a product or service, be it a banner ad, an email, or a social media post. They’ll also look at where in the customer journey purchasers or users drop off, finding kinks in the service experience that need to be ironed out.
How to get into product analytics
Like the sound of what a product analyst does? Here’s how to work your way into the industry.
Most businesses will aim to hire individuals with an extremely proficient maths or statistics background; business analytics qualifications will also stand you in good stead as will data science. Additionally, you’ll need to showcase a good understanding of SQL – the tool most frequently used within the sector.
Degrees are no longer as important as they once were, especially in the current climate where there are more vacancies than skilled candidates. Many businesses are far more open to hiring potential employees who hold a few crucial skills and then upskilling them as they go, rather than finding the polished product.
However, the division doesn’t usually see graduate-level talent enter, it can take up to 18 months of work until candidates can think about becoming a product analyst. However, once you’re there you can expect a starting salary of £35,000+ and the opportunities to reach up to £120,000 per year.
Product Analytics is a relatively new division within data and analytics, but one that is gaining traction at rapid rates. By 2028, the area is predicted to be worth $16.69bn as it gains popularity across businesses worldwide, helping them to both streamline and optimise their products and services.
If you are interested in entering the world of product analytics, please speak to one of our team today or take a look at our vacancies here.
Future Proofing Your Business With Digital Transformation | Harnham US Recruitment post
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It may seem old hat, now, to say speed is the key to keeping up modern business enterprise. But for many businesses who chase the next shiny object, but don’t follow through, it can be detrimental. The year 2020 caused a shift many didn’t expect for a few years, and the buzzwords we’re used to hearing now, are no longer buzzwords but imperative digital transformation strategies to future proof your business.Data-driven technology. Automation tools. Cloud solutions. Virtual offices and remote employees. All these vanguards offer more agility, speed, and flexibility than ever before leaving glacial legacy systems behind. Add to this the globally available talent pool to pull from, and the world truly is your oyster. Pearls of wisdom notwithstanding. But within this, the human element meets digital transformation driving a need for cultural transformation as well.BELOW ARE 8 TRENDS OF DIGITAL TRANSFORMATION IN 2022:One Cloud, Two Cloud. Hybrid Cloud Computing Systems – Security will be the driving force behind hybrid, multi-cloud computing systems. The mix of public and private cloud systems will be more flexible with combined services from different suppliers, allowing more secure access to staff, and speeding up data processing to complete tasks.Virtualization – Work from home, remote working, and remote learning will allow access to a global talent pool as well the opportunity to offer education on a more global scale. Though face-to-face won’t go away, virtual reality tools will offer hybrid opportunities for work and learning. Renewable Energy – Though still relatively new in the digital transformation space, renewable energy solutions to combat climate change are on the rise.5G – For those working from home, 5G is the speed which is key. Offering reduced latency, increased speed, and installations to support stronger wireless connectivity, it will be a boon to the modern workforce.Quantum Computing – Imagine a computer that is more than the sum of its parts. Quantum mechanics married to technology, could allow humans to create technology to solve problems never before considered or realized driving a variety of possibilities for business value.Automation Drives Digital Transformation – Without automation, it’s difficult to have digital transformation. But as businesses adopt these technologies, the benefits will be seen at every level including the business manager who uses automation to keep up-to-date and run their business operations smoothly.Online Business Models Will Increase – There is rarely a single source opportunity to purchase a product or service today, and as online business models shift to complement existing models or create new ones, additional revenue streams are the focus of this trend. In marketing, it might be omnichannel offering customers a variety of methods to make their purchases, speed up delivery, and more while ensuring customer satisfaction through instant opportunities for feedback.Improved Customer Experience – Online retail shares increased to nineteen percent in 2020 as governments worldwide imposed lockdowns. Businesses ready to serve customers at this time, realized the benefit and the opportunity to improve the customer experience at every level and used digital transformation tools to boost and exeed customer expectations. By leveraging e-commerce, data analytics and automation tools, forward thinking businesses opened up a more efficient way to conduct their business.Ready to get started, if you haven’t already, future-proofing your business for life? Do you want to help businesses craft and develop their digital transformation strategies for the future? If you’re interested in Digital Analytics, Digital Transformation, Data Science, Machine Learning, or Robotics just to name a few, Harnham may have a role for you. Check out our latest Digital Analytics jobs or contact one of our expert consultants to learn more. For our West Coast Team, contact us at (415) 614 – 4999 or send an email to sanfraninfo@harnham.com. For our Arizona Team, contact us at (602) 562 7011 or send an email to phoenixinfo@harnham.com. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.
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